2. Mission & History
KPD 100 was founded in 2002 aiming to support marketing research by the
effective and reliable instrument, which would really help a company to succeed
on the market.
The foundators and employers of KPD 100 are highly qualified and experienced
marketing specialists.
The motto of the Company:
To learn for a certainty first. Then to make a decision. This saying by
Aeschylus symbolizes importance of marketing research in activities of any
company, willing to keep pace with the times.
The Company’s activity is guided by the regulations of the International Code
ESOMAR “Marketing and Social Researches Practice”.
KDP 100 is associated member of UAM (Ukrainian Marketing Association).
3. Specialization. Markets
We successfully work in b2b and b2c markets conducting qualitative and
quantitative projects.
KPD 100 is experienced in research projects on the following markets:
Construction and renovation, Real Estate (dwelling, industrial, commercial
building, quickly constructed buildings out of structural steel, timber-frame housing,
windows, filling stations, floor coverage, stair cases, roofing and roof works, multi-
brand markets. etc.);
Industrial markets (Equipment; Furniture etc.)
Financial markets (Banking and Insurance, Leasing, Investing);
Professional services (Advertising; Printing; Professional Media);
Private services (Medicine etc);
Automobile market (passenger cars, gas-bottles equipment);
Other consumer markets (FMCG; Fast Food, restaurants; Media; Book publishing
etc.)
4. Methodology
Following methods are applied during research process:
- interviews (face-to-face, telephone, in-depth and expert interviews);
- analysis of secondary information (desk researches - content-analysis, analysis
of statistics of production, sales, exports and imports);
- mystery shopping;
- focus-groups;
- testing;
- retail and whole-sale audit etc.
There are also several special research products such as:
Reputation Audit
Customer Satisfaction Survey
Mystery Shopping Programs
BauOmnibus
BauProfi
BauSalary
5. Staff
The Company employs permanent staff of the following areas:
- project managers (higher marketing education and more than 6 years of the
relevant experience);
- sociologists (one specialist with academic degree and assistants);
- analysts (information processing and report compilation specialists-
experienced and qualified marketing managers);
- supervisors (field works managers – Kiev and regions);
- field executors (experienced interviewers and qualitative researchers).
6. Field works
Field department of KPD 100 is the developed network of interviewers which cover
all regions of Ukraine. Field staff has large experience of field work organization.
More then 900 executors supervised by 121 regional field managers work here –
interviewers, auditors, specialists on deep interviews conducting, recruiters and
others.
● 60% of interviewers have higher education;
● interviewers - mainly workers of social sphere and science (sociologists, etc.),
what allows them to harmoniously go on a contact;
● no less then 2 years experience of working as interviewers.
Control of field works is fulfilled in the following forms:
- presence control and check of the forms filling-in;
- questions-filters;
- compliance of interview flow with the provided algorithm;
- selective (up to 70%) control of documented data (telephone control, control on
the spot);
- interview recording.
The customer may take part in control process of research run at any stage.
7. Portfolio of projects: Industrial market studies
- diagnostics of the Ukrainian industry sectors and review of the enterprises;
- furniture market research before opening of the specialized shopping center;
- complex leather market research for a foreign producer
- complex furniture market research (production, promotion channels, export, import) (2);
- price analysis in the metal market;
- furniture facades market research;
- sample price research of furniture market;
- retail audit of crusted furniture market;
- inside wooden doors market research;
- research at the household appliances market;
- industrial kitchen equipment market research;
Methods applied – desk research, interviews with the experts, consumer surveys – private
individuals and enterprises, mystery shopping, in-depth interview, telephone interview,
monitoring of competitors’ advertising activities
8. Portfolio of projects: Construction and
renovation, building materials
- facade materials market research;
- dry construction mixtures market research;
- non-metal mineral materials and wares market research (markets of cement, gypsum,
limes, brick, building solutions, dry building mixtures, concrete and wares from him, glass,
ceramics);
- research of parquet and other wares made from a tree, used in building market;
- rubbers and plastic wares used in building market research;
- paint and varnish market research;
- consumers survey of roofing materials for the purpose of materials and brands knowledge
(3);
- investment attractiveness of the limestone market;
- floor tile customer research;
- residential buildings research;
- industrial buildings research;
- competitive environment on the quickly constructed buildings market research;
- analysis of the paint’s consumers in the regions of Ukraine;
- cost-sheets construction components research aiming to optimize the stock of a
construction store;
- retail sales points selection for the floor products selling;
- construction products consumers poll;
- research of competition and situation on the wooden-houses market;
9. Portfolio of projects: Construction and
renovation, building materials
- research of wooden stair-case producers price policy;
- competition and price policies on construction services market (roofing) research;
- window producers’ needs identification;
- U&A for trading company selling electrotools;
- price monitoring of the parquet products;
- U&A for trading company selling electrotools;
- internal wooden doors market research;
- price policy on wooden stairs market;
- research of window constructions producers needs;
- roofing market research in the segment of private households;
- building activity of the industrial enterprises research;
- salary survey in the Ukrainian construction market;
- building and repair activity of the Ukrainian population research;
- mansards market research is in the segment of private households.
Methods applied – desk research; interview with operators; private consumers survey
«middle +»; interview on the sites; interview among builders; expert interview; objects
audit; telephone interview among constructors; mystery shopping; analysis of existing cost-
sheets; face-to-face interview; wholesale and retail audit; interview with private and
professional users, deep interviews with professional users, traders and corporate users,
BauOmnibus.
10. Projects: Other professional markets
Financial
markets
-insurance market review;
-CS research for leasing company’s clients;
-preselling service evaluation in leasing companies (operating leasing);
-banking car loans and mortgages market research (2);
-retail banking products research, including new products testing
(individuals & SME);
-fund market and market of investment funds of Ukraine, Poland and Russia
research;
-insurance products research, including customer satisfaction;
Methods applied –desk research, interview with experts, with SME
representatives; in-depth interview; mystery shopping; consumers poll;
focus group; international products analysis; individuals & SME polls
Professional
services
-existing and potential subscribers of the specialized book-keeping edition
research;
-U&A on the marketing research market (2);
-research of the potential readers and advertisers preferences for a
specialized magazine
Methods applied – postal questioning, expert interview, telephone
interview, face-to-face interview
11. Projects: Other professional markets
Media -preferences of active readers of the glossy magazine research;
Methods applied – questionnaire
Social and
public
researches
-features of licensing procedure of the construction enterprises research;
-business and representative organs of state power research (2);
-research of efficiency of administrative and marketing strategies, applied in
the Ukrainian enterprises, presenting the building industry
Methods applied –telephone interview with top-managers of construction
enterprises, questionnaire of businessmen, f2f interview with top-managers
of the building companies
12. Projects: Other consumer markets
Fast Food
and
Restaurants
-research of outflow reasons of visitors in the network of restaurants of fast food;
-deep research of fast food restaurants network positioning in relation to competitors;
-research of quantitative and qualitative characteristics of a fast food brand (3);
-service level study at fast food restaurants chain;
-fast food customers research;
-research of consumer preferences of the potential visitors of restaurants (2)
Methods applied – street questioning, in-depth interview, interview on the sites, mystery
shopping, door-to-door poll, telephone interview
FMCG -alcohol brand advertising campaign results research;
-usage and attitude study of chocolate products consumers;
-identification of alcohol brand loyal customers for the positioning purposes;
-package testing, identification of alcohol drinks consumption peculiarities;
-promotional perspectives of the functional drinks in elite sport clubs;
Methods applied – interview at consumers location sites; door-to-door poll; in-depth
interview; focus group; desk research, expert interview
Private
Services
-research of consumption on the private medicine market;
Methods applied – in-depth interview with the clients of clinics; expert interview with the
representatives of insurance companies
etc…
13. Since 2002 we were pleased to work and to provide research products to the following companies:
Clients
etc…
