This document discusses how telecommunications companies need to transform their businesses to adapt to new digital disruptors and changing customer demands. It suggests that telcos embrace new service models, partner across open ecosystems, leverage their network and customer experience strengths, and place intelligence at the core of their business to engage customers and drive new service growth. The document encourages telcos to make the decision now to adopt a future-focused mindset.

1. TRASHTHE
RULEBOOKThe new rules of engagement are being
written by Communications &Media
customers. Embrace new service models
to capture their attention.
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2. SQUEEZED
FROMALL
SIDESDigital disruptors are turning up the
pressure for the Telecoms Industry
all over the world.
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3. .
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4. .
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5. B
D
C
A
ENTERPRISEVALUE
TRADITIONAL
BUSINESS
NEW
BUSINESS
GROW
THE CORE
SCALE
THE NEW
WISE PIVOT
Release trapped value
to sustain growth
Respond to headwinds in legacy business by
leveraging advantages in new models
Get the timing right
to minimize risk
S-CURVE OF TRANSFORMATION
TIME
TRANSFORM
THE CORE
Drive optimization
to fuel growth
C
B
A
D
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6. PICK YOUR
PLAY
Network Innovator, Ecosystem Player?
How will telcos thrive in the the new
Digital landscape?
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7. Welcome to the era of value chains. Partner
across an Open Ecosystem to better
monetize data, create new offerings and drive
greater value for your customers.
PLAY
TOGETHER
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8. PLAY
TO YOUR
STRENGTHSLeverage your heritage of telecoms experience –
customers, billing relationships, networks, security,
and trust - to embrace new competitive advantage.
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9. STEP
FORWARDNow is the right moment for telco’s to transform – to embrace
new services and play a new, data-driven, open role in emerging
ecosystems.
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10. SMART
CENTREDPlace the embedded intelligence of the
Telco Brain at the core of your telecoms
business to drive omni-channel customer
engagement and new, ecosystem-wide
service growth.
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11. FUTURE
FOCUSEvery journey starts with the decision to make it. The
decision to adopt a future-focused mind-set for your
telco’s business starts now.
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12. THANK
YOU
ANDERS LINDBLAD
COMMUNICATIONS &
MEDIA INDUSTRY
LEAD, EUROPE
@AccentureComms
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