1.
1
Área
Razón Social
29 Encuentro de Telecomunicaciones
y Economía Digital
Smart Communities
Marieta del Rivero
Septiembre 2015

2.
DISCOVER, DISRUPT, DELIVER
The Context: Global Mega Trends
Economic Sustainability
Energy shortages - renewable energies - smart grids - end of labour – debt reduction
- sharing economy models - corporate social responsibility and governance - IT for free
Trust
Snowden disclosures - security and privacy - Heartbleed bug - taxation avoidance –
open source/data/innovation/standards - patriot act …
Globalization
The world’s centre of gravity is shifting towards Asia-Pac - new business models –
crowd funding - massification / tailored solutions - off/near/on shoring …
Demographics
Africa growth - concentration in very large cities - aging population - social
inequalities - Arab Spring - jobs of the future …
Source: Atos vision 2020
1

3.
DISCOVER, DISRUPT, DELIVER
2
Platform &
Services
Providers
ability to “co-opete”
(cooperate and
compete)
Application
Providers
connection to target
customers, new
business models and
opportunities
Commercial
Partnerships and new
business models
Connect to
Entrepreneurs
City
Governments
The “orchestrator” of
the city ecosystem,
planning for the long
term
Connected Car
Developers
Citizens
Active contributors in
the construction of a
better city, and a better
and more sustainable
life
Telecom providers
Infraestructure players
System integrators
Utilities
IT players Apps Developers
Enterprises,
Universities
Supporting sustainable
city development.
Education, consultancy
and generation
Open platforms, Open
ecosystem, economy of
data
Smart Cities / Smart Communities: a big opportunity to transform the society

4.
DISCOVER, DISRUPT, DELIVER
3
The challenge: accelerating the growth potential of the digital economy in Europe
Building a data
economy for Europe
A new business model based
on the value that elaborated
data can create for industries
and consumers
Single Digital Market
This initiative is key for the
development of the European
Digital Economy, and in
particular for the Smart Cities
ecosystem
Key initiatives for Smart Cities…
“Free flow of
Data” initiative
• Addressing issues of
ownership,
interoperability,
usability and cross-
border use of data
• Economies of scale are
key for the profitable
development of SC
platforms and services.
Proposal in 2016
Integrated
standardization plan
• Industry stakeholders
increasingly decide
standards outside the EU
• Increase efforts in
standardization and
interoperability in key
sectors, as health,
transport, environment and
energy.
Proposal in 2015
An inclusive e-
society
• Increasing demand
for digitally skilled
professionals
• Need to enable
and develop the
European Digital
entrepreneurship
New e-government
Plan.
Proposal in 2016

5.
DISCOVER, DISRUPT, DELIVER
0
100
200
300
400
500
600
700
800
900
1000
2011 2012 2013 2014 2015
New Telecommunication
engineers and
programmers
Digital Sector
vacants
Source: Telefónica Global Affairs & New Ventures based on the European Commission and TiCjobs, 2014.
The challenge:
GAP in the European Digital Sector jobs
market
Our contribution:
Open Future, Talentum Schools and Talentum Startups
Fostering digital economy
4
500,000
vacants
2015
PlatformMentors
(>100)
Content&
HW
Workshops
Programming
Apps
RoboticsAugmented reality