Power up your next brand experience with the top takeaways from EventTech 2016. Explore top-of-mind questions and opportunities brands face in today's digital climate, including: - Why will cognitive experiences transform audience engagement strategies? - What does this tech-enabled world mean for a non-techie audience engagement? - How is your brand leveraging the maker movement to build a brand community?

1. TOP TECHIE
TAKEAWAYS
EVENT TECH 2016

2. [ENTER]
Calling all EventTech geeks!
Event Tech 2016 just wrapped — let’s
revisit the key takeaways that will
help launch your brand experiences
into the new year.
Discover The Top Techie Takeaways

3. 01
First stop? Measure the audience’stech-
savvy quotient before even opening the
conversation on your digital integration.
Technologywas built for humansand
exists to inform and connect us, but
serves no use to any brand if the
audience won’t adopt.
THE TECH-SAVVY
QUOTIENT

4. AN GE LI N A SPAN I OLO
C R E A T I V E S T R A T E G I S T , A G E N C Y E A
At the annualCity Electric Supply conferencewe deployed an
audience engagementstrategythatresulted in over 81% of
attendee participation.Taking a non-techie audience intothe
future. We introduced Near Field Communicationsand showed
the audience why NFC technology isvaluable,teaching them
how easy it is to use. Encouraging adoption through valuable
contentoffers,incentivesand networkingopportunities.
01
THE TECH-SAVVY QUOTIENT

5. Build powerful human
connections through data that
speaks to, educates and helps
the audience see your brand in a
new light. Stories are powerful.
02
DATA-DRIVEN
STORYTELLING

6. 02B E CCA LYON
M A R K E T I N G M A N A G E R , A G E N C Y E A
The SpotifyHouse told a memorable data story using a combination of
music, light, projection mapping, design and technology. The
projection mapping featured a blank wall filled with objects that were
painted white. When attendees selected a specific item, such as a
steering wheel, it would activate the corresponding brand data — like
how many millions of cars have built-in Spotify. Thousands of data
points reinforced key brand messages and engaged attendees through
the power of information.
DATA-DRIVEN STORYTELLING

7. 03
The year of 2016 gave us a reality check
when it turned into the year of virtual
reality. Industry experts and analysts
alike are forecasting the disruption
that ahead—some estimates are
projecting it could reach an $80 billion
market by 2025.
THE NEXT REALM
OF REALITY

8. CARI WAFFORD
D I G I T A L P R O D U C E R , A G E N C Y E A
We are beingpulled into new realmsof reality that
brands shouldnot ignore!From virtualreality,
augmentedreality,even mixed reality,and let’s not
forget360 video too – all of which are openingnew
opportunitiesforbrands to build immersive
experiencesthat resonate.The “cool”factorhas very
littleinfluencewhenit comesto yourbrands bottom
line and the digital integrationsyouinvest in should
be worthit. Don’t fall victim to thebright shiny
objectsyndrome!Thetechnology isevolvingand
becomingmoreaccessible,butbrandsare evolving
as well, developinga deeperunderstanding of how
to maximizetheir impact,and theirdollars.
03
THE NEXT REALM OF REALITY

9. When it comes to the
brand experience, a maker
mindset makes all the
difference.
04
THE MAKER
MINDSET

10. 04CAROL CH AP MAN
A C C O U N T M A N A G E R , A G E N C Y E A
ComEd’s annual Icebox Derby educates and empowers young women to
explore opportunities in Science, Technology, Engineering and Math.
The event engaged the audience through a hands-on learning
experience., challenging six teams of girls to build electric race cars out
of recycled refrigerators. The goal was to engage participants in a DIY
experience that explores their interests, while also providing structure
to foster innovation and collaboration between the brand and its
audience. Ultimately, a brand community can be a very powerful thing.
THE MAKER MINDSET

11. IT is not about the hardware, or the
software, or the next BIG thing.
IT is about crafting strategically
integrated experiences that move
our brands forward.
These four pillars shed light on
this, reflecting the techie
takeaways of Event Tech 2016.
THE RECAP
1. DATA-DRIVEN
STORYTELLING
2. THE TECH-SAVVY
QUOTIENT
3. THE NEXT REALM
OF REALITY
4. THE MAKER
MINDSET

12. How is your brand experience making
the most of digital integrations? Connect
with us to talk tech and uncover new
ways you can power up your future
brand experience.
LUCY STRATTON
DIRECTOR OF BUSINESS
DEVELOPMENT
lstratton@agencyEA.com