DWS17 - Digital Content seminar - Bruno MAMER - Google

•

1 like•91 views

IDATE DigiWorld

- The Opportunities of partnership - Augmented reality - Core business development - Enhanced technology

Technology

The Opportunities of
Partnership
Bruno Mamer
EMEA Telecoms Partnerships
for presentation purposes only - not for publication

Confidential + Proprietary
Core business
development
Enhanced technology &
operations
New business
opportunities

Confidential + Proprietary
Core business development

Confidential + Proprietary
Enhanced technology & operations

+50% cash flow for EMEA Telecoms Operators in 2021

The popular imagination of what ML
is
Lots of data Magical resultsComplex mathematics in multidimensional spaces

In reality, ML is
Collect
data
Create the
model
Refine the
model
Understand
and prepare
the data
Serve the
model
Define
objectives

Proprietary & Confidential
Use of deep learning at Google is accelerating rapidly
2012 2013 2014 2015 2016
0
1000
2000
3000
4000
# of directories containing neural net model description files

Proprietary & Confidential
Machine learning is improving many of our products
Search
Search ranking
Speech recognition
Android
Keyboard & speech input
Play
App recommendations
Game developer experience
Gmail
Smart reply
Spam classification
Drive
Intelligence in Apps
Chrome
Search by image
Assistant
Smart connections
across products
YouTube
Video recommendations
Better thumbnails
Maps
Parsing local search
Translate
Text, graphic and speech
translation
Cardboard
Smart stitching
Photos
Photos search

Street nameStreet number
Street View
Sign
Business facade
Sign
Business name
Traffic light
Traffic signStreet number

virtual reality augmented reality
VR AR
(can put you anywhere) (can bring anything to you)

Augmented Reality as significant driver for efficiency

cloud.google.com/translate/
cloud.google.com/vision/ cloud.google.com/speech/
cloud.google.com/natural-language/
Try our Cloud services yourself in your browser!

Enhanced technology
& operations
New business opportunitiesCore business development
Machine Learning-enhanced partnership with Google

Traditional brands and business are currently struggling by the amount of change that is required to be successful in an everchanging digital environment. Client interactions are still analogue, existing data is not leveraged and business are still operating on legacy systems. What and how do we need to transform our approach and where we need a digital first strategy. In a nutshell we will discuss the following questions: - What does good look like and how far away are we from data-driven real-time customer engagement? - What are latest trends and where do we need to focus our effort? - How do CEOs / CMOs drive implementation and overcome current (self-made) barriers? - What are key Success-Factors by driving our transformation? - What tools and consulting we really need? - How do leaders embrace the change and take their team on journey?

Enhance Don’t Replace! - Clare Gemmell, N3 Hub

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilised a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.

New Opportunities in Personalisation at Scale - Jay Thomson, Hoorah Digital

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The Modern Customer Experience - Parusha Partab, Squad Digital

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Chapter 10: Email and Other Digital Channels: The Comprehensive Medicare Mar...

Scott Levine

The Comprehensive Medicare Marketers Digital Marketing Handbook Chapter 10: Email and Other Digital Channels It seems rather pedestrian to include email as a digital tactic, but, really, what else could it be? Email is vital to the marketing success of Medicare organizations. Email is a means to communicate with members, deliver digital assets like or through the delivery of a link within the email message, acknowledge membership, send eNewsletters and accomplish almost any communications need.

WordPress is Defining The Web - Mark Randall, VP, Sales APAC

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Search Marketing for Business to Business

BANNER

Richard Robinson, Turn: It's not about Tech, it's about the consumer! @ iMedi...

ad:tech London, MMS & iMedia

As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success. Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence. These slides are highlights of the many public and private talks and presentations I deliver. Connect with me on LinkedIn or Twitter - @katieeking

Customer Data Platform 101

Kiyoto Tamura

THE 2018 PARADIGM TRENDS IN HR

VARUN KESAVAN

In 2017, the human resources industry has done a lot of soul searching about the way culture and performance issues were handled within companies. In 2018, another big internal shift is coming, but this time the focus is on technology: how it can be used to find people, connect people, engage people, even replace people — and what to do when that happens. For years, technology has acted as a tool to help with day-to-day tasks, but the focus in 2018 will be technology as a way of life in the workplace. These are the five biggest trends in HR arena in upcoming year, with blend of technology.

Best marketing strategies for a small business

BusinessDevelopment35

AI in marketing

Asish Behera

Artificial Intelligence can be defined as a machine which has a brain of its own and command itself using Neurotransmission, or in a layman term it can be termed as Intelligent Computer. For example lets take the case of a fertilizer industry, Fertilizer Industry Uses robots to produce hazardous chemicals which can be dangerous when a human being come across these chemicals it can be dangerous for them, so use of robots brings the productivity at ease, and making the work continuous for 24*7. For turning off the robot you also don't need to visit the plant You can do that job remotely. Lets Talk about how Artificial Intelligence can transform marketing.

Why is Customer Data Platform (CDP) ?

Trieu Nguyen

Transform your marketing and sales capabilities with Big Data and A.I 1) Why is Customer Data Platform (CDP) ? Case study: Enhancing the revenue of your restaurant with CDP and mobile app marketing Question: Why can CDP disrupt business model for restaurant industry (B2C) ? 2) How would CDP work in practice ? Introducing USPA.tech as logical framework for implementing CDP in practice How Can a Customer Data Platform Enhance Your Account-Based Marketing Strategy (B2B) ? 3) How can we implement CDP for business? Introducing the CDP as customer-first marketing platform for all industries (my key idea in this slide)

CRM 2020. Collaborate. Sell. Grow.

Blueconomics - Empowering B2B Relationships.

LEO CDP - What's new in 2022

Trieu Nguyen

HIRABL - $MM Cost of Turnover WhitepaperNick Ellis

eBusiness Strategy

Andy Roy

Data annotation improving customer services

Five Splash Infotech Pvt. Ltd.

How digital can build your brand

B2B Marketing

The Value Of Business Information March 2010

GarySmith2000

ONLINE DIGITAL MARKETING COURSES IN BANGALORE

DilshaP1

NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases. NIDM - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In the year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and guided over 100+ Startups.

Hossamresume(2)

smsmh20061

Data Marketing Trends for 2020

Comnexa

IBM Solutions Connect 2013 Leadership Meet Keynote

IBM Software India

B2B Marketing Excellence Social Media Overview

Dana Theus

What's hot

How Microsoft is Using Artificial Intelligence in Marketing: Today and Tomorrow

Conversica

Digital Pulse Summit - Beyond Websites, The Road to Delight in the Age of the...Digital Clarity Group

Successful online insurance – superb customer satisfaction with the help of g...

Human Interface Group

Digital Frontiers Seminar 2018 - Paula De Amicis

ACRSMonash

AI and the future of marketing

Zoodikers

Customer Data Platform 101

Kiyoto Tamura

THE 2018 PARADIGM TRENDS IN HR

VARUN KESAVAN

Best marketing strategies for a small business

BusinessDevelopment35

AI in marketing

Asish Behera

Why is Customer Data Platform (CDP) ?

Trieu Nguyen

CRM 2020. Collaborate. Sell. Grow.

Blueconomics - Empowering B2B Relationships.

LEO CDP - What's new in 2022

Trieu Nguyen

HIRABL - $MM Cost of Turnover WhitepaperNick Ellis

What's hot (13)

How Microsoft is Using Artificial Intelligence in Marketing: Today and Tomorrow

Digital Pulse Summit - Beyond Websites, The Road to Delight in the Age of the...

Successful online insurance – superb customer satisfaction with the help of g...

Digital Frontiers Seminar 2018 - Paula De Amicis

AI and the future of marketing

Customer Data Platform 101

THE 2018 PARADIGM TRENDS IN HR

Best marketing strategies for a small business

AI in marketing

Why is Customer Data Platform (CDP) ?

CRM 2020. Collaborate. Sell. Grow.

LEO CDP - What's new in 2022

HIRABL - $MM Cost of Turnover Whitepaper

IDATE DigiWorld

Key points • From mobile voice to mobile everywhere7 1. LTE global success • LTE subscriptionsdistribution (Q4 2017 –Q4 2021)9 • Breakdown of mobile customers by country and technology, end-20169 • China Mobile LTE capexand LTE coverage10 • Outdoor LTE coverage10 • ≥ 500 Mbps LTE-Advanced networks launched11 • MNOs ranking by subscriber numbers, end-June 201712 • Subscriber numbers in leading countries12 • 5G usage scenarios13 • 5G Performance Objectives14 2. 5G • 5G timeline16 • 5G subscribers by region in 202517 • 5G subscribers forecasts17 • 5G widespread technology enablers18 • Three scenarions for 5G monetisation, MNO’s view19 3. More spectrum for LTE upgrades and 5G • IMT bands, below 6 GHz22 • IMT bands, above 6 GHz23 • Potential5G bands worldwidein the 20-45 GHz range24 • Price of premium licences/spectrum per MHz per pop., for 10 years25 • Price of 700 MHz licences/spectrum per MHz per pop., for 10 years25

DWS17 - Plenary session: Big strategic Bets - Andres LINDLAD - Accenture

IDATE DigiWorld

DWS17 - Plenary Session : Technological Bets - Vincent BONNEAU - IDATE Digiworld

IDATE DigiWorld

DWS17 - Keynote - Sebastien SORIANO - Arcep

IDATE DigiWorld

DWS17 - Smart Mobility seminar - Samuel ROPERT - IDATE Digiworld

IDATE DigiWorld

DWS17 - Investment and digital infrastructure seminar - Roland MONTAGNE - ID...

IDATE DigiWorld

More from IDATE DigiWorld (20)

DWS19 Seminaire Healthcare William Rolland SNITEM

DWS19 Séminaire Healthcare William Rolland SNITEM

DWS19 Séminaire Healthcare Pascale Sauvage ASIP

DWSPR19 Séminaire E-Santé 180419 - Alexandra MESNER - WiStim

DWSPR19 Séminaire E-Santé 180419 - Innovation Stories - Jean-François GAUDY -...

DWSPR19 170419 Séminaire Maison connectee - Les enjeux du foyer - Malo DEPINC...

DWSPR19 Sessions plenieres 17042019 - 5G - Thierry BOISNON - Nokia

DWSPR19 Sessions plenieres 17042019 - Arrivee de la 5G : Much ado about nothi...

DWSPR19 Sessions plenieres 17042019 - IA : quelle posture ethique et technolo...

DWSPR19 Sessions plenieres 17042019 - Enjeux anthropologiques et strategique...

DWSPR19 18042019 - Smart Ageing - Pauline MORNET - IDATE DigiWorld

DWSPR19 18042019 Philippe BAUDOUIN et Anne CAUSSE - Cohésion territoriale et ...

DWSPR19 18042019 Cohesion territoriale et digital - Pierre-Michel ATTALI - ID...

IDATE DigiWorld - Autonomous Cars Antoine Klifa

IDATE DigiWorld - From LTE to 5G keypoints

DWS17 - Plenary session: Big strategic Bets - Andres LINDLAD - Accenture

DWS17 - Plenary Session : Technological Bets - Vincent BONNEAU - IDATE Digiworld

DWS17 - Keynote - Sebastien SORIANO - Arcep

DWS17 - Smart Mobility seminar - Samuel ROPERT - IDATE Digiworld

DWS17 - Investment and digital infrastructure seminar - Roland MONTAGNE - ID...

Recently uploaded

By Design, not by Accident - Agile Venture Bolzano 2024

Pierluigi Pugliese

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

Albert Hoitingh

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

Peter Spielvogel

Building better applications for business users with SAP Fiori. • What is SAP Fiori and why it matters to you • How a better user experience drives measurable business benefits • How to get started with SAP Fiori today • How SAP Fiori elements accelerates application development • How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities • How SAP Fiori paves the way for using AI in SAP apps

20240605 QFM017 Machine Intelligence Reading List May 2024

Matthew Sinclair

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

James Anderson

Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management. The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM). Speakers: Bob Boule Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle. Gopinath Rebala Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

Removing Uninteresting Bytes in Software Fuzzing

Aftab Hussain

Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process. In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds. - These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Nexer Digital

Securing your Kubernetes cluster_ a step-by-step guide to success !

KatiaHIMEUR1

Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster. However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks. In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.

Epistemic Interaction - tuning interfaces to provide information for AI support

Alan Dix

Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024 https://alandix.com/academic/papers/synergy2024-epistemic/ As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.

20240607 QFM018 Elixir Reading List May 2024

Matthew Sinclair

Climate Impact of Software Testing at Nordic Testing Days

Kari Kakkonen

My slides at Nordic Testing Days 6.6.2024 Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

National Security Agency - NSA mobile device best practices

Quotidiano Piemontese

GridMate - End to end testing is a critical piece to ensure quality and avoid...

ThomasParaiso2

The Future of Platform Engineering

Jemma Hussein Allen

UiPath Test Automation using UiPath Test Suite series, part 5

DianaGray10

Microsoft - Power Platform_G.Aspiotis.pdf

Uni Systems S.M.S.A.

Recently uploaded (20)

By Design, not by Accident - Agile Venture Bolzano 2024

Encryption in Microsoft 365 - ExpertsLive Netherlands 2024

GraphRAG is All You need? LLM & Knowledge Graph

SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdf

20240605 QFM017 Machine Intelligence Reading List May 2024

FIDO Alliance Osaka Seminar: Overview.pdf

GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

Removing Uninteresting Bytes in Software Fuzzing

Elizabeth Buie - Older adults: Are we really designing for our future selves?

Securing your Kubernetes cluster_ a step-by-step guide to success !

Epistemic Interaction - tuning interfaces to provide information for AI support

20240607 QFM018 Elixir Reading List May 2024

Climate Impact of Software Testing at Nordic Testing Days

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

National Security Agency - NSA mobile device best practices

GridMate - End to end testing is a critical piece to ensure quality and avoid...

The Future of Platform Engineering

UiPath Test Automation using UiPath Test Suite series, part 5

Microsoft - Power Platform_G.Aspiotis.pdf

DWS17 - Digital Content seminar - Bruno MAMER - Google

1. The Opportunities of Partnership Bruno Mamer EMEA Telecoms Partnerships for presentation purposes only - not for publication

4. Together on a path to growth

5. Confidential + Proprietary Core business development Enhanced technology & operations New business opportunities

6. Confidential + Proprietary Core business development

7. Confidential + Proprietary Enhanced technology & operations

8. New business opportunities

9. +50% cash flow for EMEA Telecoms Operators in 2021

10.

11. How about the next wave?

12. The popular imagination of what ML is Lots of data Magical resultsComplex mathematics in multidimensional spaces

13. In reality, ML is Collect data Create the model Refine the model Understand and prepare the data Serve the model Define objectives

14. Proprietary & Confidential Use of deep learning at Google is accelerating rapidly 2012 2013 2014 2015 2016 0 1000 2000 3000 4000 # of directories containing neural net model description files

15. Proprietary & Confidential Machine learning is improving many of our products Search Search ranking Speech recognition Android Keyboard & speech input Play App recommendations Game developer experience Gmail Smart reply Spam classification Drive Intelligence in Apps Chrome Search by image Assistant Smart connections across products YouTube Video recommendations Better thumbnails Maps Parsing local search Translate Text, graphic and speech translation Cardboard Smart stitching Photos Photos search

16.

17.

18. Street nameStreet number Street View Sign Business facade Sign Business name Traffic light Traffic signStreet number

19.

20.

21. virtual reality augmented reality VR AR (can put you anywhere) (can bring anything to you)

22.

23.

24.

25. Augmented Reality as significant driver for efficiency

26. cloud.google.com/translate/ cloud.google.com/vision/ cloud.google.com/speech/ cloud.google.com/natural-language/ Try our Cloud services yourself in your browser!

27. Enhanced technology & operations New business opportunitiesCore business development Machine Learning-enhanced partnership with Google

28. THANK YOU Confidential + Proprietary

DWS17 - Digital Content seminar - Bruno MAMER - Google

Recommended

Recommended

More Related Content

What's hot

What's hot (13)

Similar to DWS17 - Digital Content seminar - Bruno MAMER - Google

Similar to DWS17 - Digital Content seminar - Bruno MAMER - Google (20)

More from IDATE DigiWorld

More from IDATE DigiWorld (20)

Recently uploaded

Recently uploaded (20)

DWS17 - Digital Content seminar - Bruno MAMER - Google