Downloaded 19 times
![VHT
Thị trường Internet
0
5
10
15
20
25
NATIONWIDE HCMC HA NOI DA NANG CAN THO
[1-2] hours
[2-5] hours
[5-10] hours
[10-15] hours
[15-20] hours
[20-30] hours
More than 30 hours
Less than 1 hours
Source: TNSNationwide include 6 cities: HCM, Ha Noi, Da Nang, Can Tho, Hai Phong, Nha Trang
Target: P18-35 ABC](https://image.slidesharecdn.com/pace-dm1-b1-130528215446-phpapp01/75/PACE-DM1-Bu-i-1-11-2048.jpg)
Uploaded byVu Hoang Tam
PACE DM1 Buổi 1
This document provides an agenda for a training course on digital marketing and social media. The 4-part course will cover: 1) An overview of digital marketing 2) Executing tools of digital marketing like websites, blogs, display ads, SEO, SEM, email marketing, and social media 3) Developing a digital marketing plan 4) Hands-on practice building a digital marketing plan
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PACE DM1 Buổi 1
- 1. VHT TIẾP THỊ SỐ& TRUYỀN THÔNG XÃ HỘI . PACE.edu.vn
- 2. VHT VŨ HOÀNG TÂM (TÂMVHT) . Sales Manager @ Nettra, Mobile Retailer Network . Marketing & PR Manager @ Thanh Cong mobile, mobile distributor . Head of Media, YBA (Young Businesspeople Association) HCMC . CEO VHT & VHT Education
- 3. VHT Soạn VHT TAMgửi 8051
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- 7. VHT Agenda . Buổi 1: Tổng quan về Digital Marketing . Buổi 2 & 3 : Quy trình thực thi các công cụ của Digital Marketing Website, microsite, blog, micro-blogging… Display Ads SEO, SEM (Google Adwords), Adsense… Email & Mobile Marketing Social Media Marketing Vai trò CRM trong Digital Marketing . Buổi 4 : Thực hành xây dựng kế hoạch Digital Marketing
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- 10. VHT Tổng quan thịtrường Internet
- 11. VHT Thị trường Internet 0 5 10 15 20 25 NATIONWIDEHCMC HA NOI DA NANG CAN THO [1-2] hours [2-5] hours [5-10] hours [10-15] hours [15-20] hours [20-30] hours More than 30 hours Less than 1 hours Source: TNSNationwide include 6 cities: HCM, Ha Noi, Da Nang, Can Tho, Hai Phong, Nha Trang Target: P18-35 ABC
- 12. VHT 3 27 14 26 53 7 4 17 9 24 60 12 Earlier than 5- 7am 7-12am 12am- 1pm 1-6pm 6-10pm After 10pm Weekday Weekend Base: Thosewho use Internet, 18-49 yrs (n=3000) 4 27 14 26 54 8 3 17 11 25 59 15 Earlier than 5- 7am 7-12am 12am- 1pm 1-6pm 6-10pm After 10pm 2 26 14 27 51 6 4 17 8 22 62 8 Earlier than 5- 7am 7-12am 12am- 1pm 1-6pm 6-10pm After 10pm 2 24 14 27 55 6 2 17 10 25 61 12 Earlier than 5- 7am 7-12am 12am- 1pm 1-6pm 6-10pm After 10pm 5 35 15 24 48 11 6 18 7 20 60 13 Earlier than 5- 7am 7-12am 12am- 1pm 1-6pm 6-10pm After 10pm Regular Time for Using Internet
- 13. VHT 36 27 28 38 43 35 64 73 72 62 57 65 HCM Can Tho Da Nang BuonMa Thuot Ha Noi Hai Phong yes no Where to access Internet Ho Chi Minh city Can Tho Da Nang Buon Me Thuo c Ha Noi Hai Phon g Sample size (n=) 182 80 85 77 215 70 % % % % % % Home PC 36 25 31 18 34 24 Workplace or school 17 29 22 19 28 9 Coffee 16 4 2 14 47 40 Mobile PC 4 0 0 5 2 3 Other (Internet shop…) 37 59 65 60 6 36 Base: All random, aged 18-35, SEC ABC, n=2000 Where To Access
- 14. VHT Male Female 18-2223-29 30-35 n=393 n=316 n=308 n=294 n=107 51 57 51 57 50 26 22 21 22 38 9 3 5 7 7 14 16 18 14 8 53 56 69 49 30 43 47 36 50 56 14 16 13 16 18 7 5 4 5 17 2 3 1 3 3 19 24 18 22 26 4 4 5 4 3 2 3 1 2 6 30 17 32 21 11 53 24 6 15 55 45 15 6 2 21 4 2 24 Emails Search Download software Download music Chat Use/make entries in electronic bulletin boards Take part in community sites Browse corporate websites Online shopping View/listen to Internet TV and radio View streaming videos Online trading Network games Base: All random, aged 18-35, SEC ABC, n=2000 Internet Using Purpose
- 15. VHT Top 10 Newspaper 05 10 15 20 25 30 35 40 Tuoi Tre Cong An TP HCM Thanh Nien An Ninh The Gioi Bong Da Phu Nu TP HCM The Thao Hang Ngay An Ninh Thu Do Mua & Ban Cong An Nhan Dan Readership % Print Information Header Circulation North Mid South Tuoi Tre 450,000 25% 10% 65% Cong An TP HCM 400,000 5% 10% 85% Thanh Nien 330,000 30% 12% 58% An Ninh The Gioi 440,000 45% 10% 45% Bong Da 300,000 40% 20% 40% Phu Nu TP HCM 157,000 10% 5% 85% The Thao Hang Ngay 250,000 60% 10% 30% An Ninh Thu Do 80,000 90% 10% 0% Mua & Ban 40,000 30% 10% 60% Cong An Nhan Dan 80,000 40% 10% 40% Area Distribution
- 16. VHT Top 10 Magazine 05 10 15 20 25 30 Tiep Thi & Gia Dinh The Yellow Pages Cong An TP HCM The Gioi Phu Nu (TP HCM) Hoa Hoc Tro Thoi Trang Tre Tuoi Tre Cuoi Dat Mui Cuoi Tuan Phu Nu Chu Nhat Muc Tim Readership % Print Information Header Circulation North Mid South Tiep Thi & Gia Dinh 120,000 15% 10% 75% The Yellow Pages (Yearly) 850,000 40% 10% 40% Cong An TP HCM Magazine 60,000 5% 10% 85% The Gioi Phu Nu (TP HCM) 120,000 15% 10% 75% Hoa Hoc Tro 200,000 45% 10% 45% Thoi Trang Tre 55,000 20% 15% 65% Tuoi Tre Cuoi 80,000 5% 10% 85% Dat Mui Cuoi Tuan 45,000 0% 10% 90% Phu Nu Chu Nhat 60,000 10% 15% 75% Muc Tim 145,000 14% 5% 81% Area Distribution
- 17. VHT Print Readership Target:P 18-35 ABC Media Title Readership (%) National HCM HAN Newspaper Tuoi Tre 34.70% 53.50% 6.16% Thanh Nien 22.52% 30.38% 6.56% Technical Magazine PC World A 7.72% 8.63% 6.23% Dien Tu Tieu Dung 1.32% 1.89% 0.07% Nghe Nhin Viet Nam 0.69% 0.64% 0.66% Business Magazine Thoi Bao Kinh Te Sai Gon 2.09% 2.51% 0.60% Doanh Nhan Sai Gon Cuoi Tuan 1.89% 3.13% 0.60% Marketing 1.42% 1.87% 0.79% Fashion Magazine Tiep Thi Gia Dinh 27.69% 36.66% 11.93% The Gioi Phu Nu 17.87% 21.11% 11.13% Thoi Trang Tre 10.44% 11.53% 4.24% Dep 7.12% 8.08% 9.15% Cam Nang Mua Sam 6.20% 8.73% 3.05%
- 18. VHT Time ToContact With Media - TELEVISION 0 10 20 30 40 50 60 06:00 - 06:15 07:00 - 07:15 08:00 - 08:15 09:00 - 09:15 10:00 - 10:15 11:00 - 11:15 12:00 - 12:15 13:00 - 13:15 14:00 - 14:15 15:00 - 15:15 16:00 - 16:15 17:00 - 17:15 18:00 - 18:15 19:00 - 19:15 20:00 - 20:15 21:00 - 21:15 22:00 - 22:15 23:00 - 23:15 TTV - HCM TTV - HAN TTV - DAN TTV - CAN Source: TNS Target: P18-25 ABC Market Universe ('000) Sample HCM 973 187 HAN 385 214 DAN 85 121 CAN 64 111
- 19. VHT 4 4 64 5 9 7 10 10 8 40 38 41 39 41 42 45 39 43 42 5 5 4 5 4 Total Male Female 15 TO 29 30 TO 49 Less than 1h 1-2h 3-4h 5-6h 7-more than 8h Average time/person 2h54 2h42 3h06 2h54 2h54 Base: random male/female, 18-49 yrs (n=3000)
- 20. VHT Attitude Toward OfTV Program 83 67 66 52 47 44 26 19 Film Music News Game show Sport Drama* Fashion Cooking % by genders and age MALE FEMALE 15-29 30-49 80 86 83 83 60 73 80 56 72 60 58 72 50 54 55 50 78 16 48 46 35 52 42 45 12 39 34 19 4 35 16 22 Male prefers news, sport and science program while female : film, music,… Younger interest more music and fashion while older interest more news
- 21. VHT Tổng quan thịtrường Mobile
- 22. VHT • Thuê baodi động : 130 triệu • Thuê bao thực : 60 triệu • Thuê bao cố định : 13 triệu • Viettel : 40% | Mobi : 35% | Vina : 21% | Khác : 4% • TPHCM : 40% | HN : 34% | Khác : 26% • Giới trẻ : 43% | Trung niên : 37% | Khác : 20% • Smart phone : 35% | MidEnd : 53% | LowEnd : 12% • VTA / TGDD : 70 ngàn ĐTDĐ / khác • 56% CMO châu Âu sử dụng Mobile Marketing
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- 26. VHT Print-ad Bill Board (Pano) TVC RoadshowActivation Radio
- 27. VHT LCD QC hìnhgạt Ambient Marketing
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- 29. VHT Tổng quan DigitalMarketing
- 30. VHT Brand Website Search optimization Email Web seeding Online Ad Blog/forum Social networking Gaming E-commerce Download Chat Mobile phone Music/ video/ screen
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- 40. VHT Tiếp thị trêncông cụ tìm kiếm
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- 42. VHT S.E.O : SearchEngine Optimization S.E.M : Search Engine Marketing Google Adwords
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- 46. VHT Tư duy củaDigital Marketer
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