Dutch Lady produces and sells a variety of milk products in Malaysia. It uses a 4P marketing strategy comprising product, price, promotion, and place. For products, Dutch Lady offers various types of milk as well as yogurts. It promotes its products through sponsorship activities and online advertisements. It sells products at promotional prices through retailers and uses a distribution strategy of retail and wholesale channels. The marketing mix aims to create high quality products, promote brand awareness, attract customers with benefits, and ensure wide availability of products.