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INTRODUCTION
Dutch lady
• diversify its products in the
market
Marketing Mix
are concepts of
4PS
Product
Pricing
Promotion
Place
Dutch Lady
Dutch Lady Milk Industries
Berhad
Current products:
Milk, UHT milk, pasteurised
milk, sterilised milk, family
powdered milk, low fat and
0% fat drinking yoghurt, and
low fat yoghurt.
Convenient product -
consumer want to purchase
frequently, immediately and
with minimal effort.
Ingredients : Milk solids, non fats, milk
fat and vitamins (A, D3, B2). Contains
permitted food conditioners (stabilizer
and emulsifier of plant origin) .
Distinctive creamy smell and smooth
watery texture for easier consumption.
Online Stores Price
Lazada RM 5.94
Mydin RM5.55
Shopee RM 7.88
sells product with
promotional
prices:
•encourage purchases and boost the company's saleS
•attract more customers since they get more benefits
from the product they purchased.
engaging in
sponsorship
activities:
•sponsoring the athletes that are attending Olympic
•increase the awareness towards Dutch Lady Milk
brand.
https://www.youtube.com/watch?v=WXbzxs9fZug
https://www.youtube.com/watch?v=1vE8NY1_HiE
https://www.youtube.com/watch?v=sxuXwKjevVw
Dutch Lady distributes their products using Retailing channel.
• supermarkets,
• hypermarkets, and
• convenience stores.
These retailers sell variety of goods, available of high volume goods, low cost and
convenience. The examples are
• Cold Storage,
• Tesco,
• Giant,
• 7-Eleven and
• 99Speedmart.
Dutch Lady Milk Industries
Sdn Bhd’s marketing mix
strategy.
Product strategy - Dutch
Lady put effort to create and
market high quality products
to satisfy consumers’ needs.
Promotion strategy -
Advertising strategy, sales
promotion strategy, public
relation strategy and
sampling strategy as the
Price strategy - penetration
strategy, psychological
strategy, promotional
strategy and discount
strategy.
Distribution strategy (place) -
retailing channel and
wholesaling channel.
THANK YOU...

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Dutch Lady 4P Mix.pptx

  • 1.
  • 2. INTRODUCTION Dutch lady • diversify its products in the market Marketing Mix are concepts of 4PS Product Pricing Promotion Place
  • 3. Dutch Lady Dutch Lady Milk Industries Berhad Current products: Milk, UHT milk, pasteurised milk, sterilised milk, family powdered milk, low fat and 0% fat drinking yoghurt, and low fat yoghurt. Convenient product - consumer want to purchase frequently, immediately and with minimal effort.
  • 4. Ingredients : Milk solids, non fats, milk fat and vitamins (A, D3, B2). Contains permitted food conditioners (stabilizer and emulsifier of plant origin) . Distinctive creamy smell and smooth watery texture for easier consumption.
  • 5. Online Stores Price Lazada RM 5.94 Mydin RM5.55 Shopee RM 7.88
  • 6. sells product with promotional prices: •encourage purchases and boost the company's saleS •attract more customers since they get more benefits from the product they purchased. engaging in sponsorship activities: •sponsoring the athletes that are attending Olympic •increase the awareness towards Dutch Lady Milk brand.
  • 8. Dutch Lady distributes their products using Retailing channel. • supermarkets, • hypermarkets, and • convenience stores. These retailers sell variety of goods, available of high volume goods, low cost and convenience. The examples are • Cold Storage, • Tesco, • Giant, • 7-Eleven and • 99Speedmart.
  • 9. Dutch Lady Milk Industries Sdn Bhd’s marketing mix strategy. Product strategy - Dutch Lady put effort to create and market high quality products to satisfy consumers’ needs. Promotion strategy - Advertising strategy, sales promotion strategy, public relation strategy and sampling strategy as the Price strategy - penetration strategy, psychological strategy, promotional strategy and discount strategy. Distribution strategy (place) - retailing channel and wholesaling channel.