This document summarizes market research conducted on products launched in 2017. Store managers and customers at 8 stores were surveyed about their awareness of and sales for each product. The products were then placed on BCG matrix based on their relative market share and market growth rate. Minute Maid Mosambi Juice was identified as a star product with high awareness and sales. Most products including TRESemme shampoo, Good Day biscuits, and Ayush shampoo and toothpaste were identified as question marks. Maggi variants were identified as dogs with low awareness and sales. Marketing recommendations were provided for each product.

1. Market Analysis
Submitted to: Ms. Anvesha Sharma
Placement of products launched in 2017 on BCG Matrix
By: Shreya Garg, Rashika Chaturvedi, Tanya, Saumya Agrawal

2. PRODUCTS
-Wagga Wagga Diabetes Care Oil
-Hair & Care Fruit Oil
-TRESemme Botanique Shampoo
-Good Day Wonderfulls
-Minute Maid Mosambi Juice
-Ayush Shampoo
-Ayush Toothpaste
-Saffola Aura Oil
-Oppo F3
-Maggi 4 Variants- Mumbaiya Chatak, Super Chennai, Amritsari
Achari, Bengali Jhaal

3. APPROACH
• Visited 8 stores. For each product, spoke to the store
managers, salespeople and customers regarding the
awareness, demand and sales of the product.
1. Big Bazaar, The Great India Place, Noida
2. Big Bazaar, DLF Mall of India, Noida
3. HyperCity, Garden Galleria, Noida
4. Savitri Market, Sector-18, Noida
5. Madaan Supermart, Sector- 25, Noida
6. Babaji Departmental Store, Sector- 16, Faridabad
7. Roz- Aana Departmental Store, Sector- 16, Faridabad
8. WH Smith, H-Block, Amity University, Noida

4. Product Profile
PRODUCT PARENT COMPANY
Wagga Wagga Diabetes Care
Oil
AGRL
Hair & Care Fruit Oil Marico
TRESemme Botanique
Shampoo
Hindustan Unilever
Good Day Wonderfulls Britannia
Minute Maid Mosambi Juice Coca Cola India
Ayush Shampoo Hindustan Unilever

5. PRODUCT PARENT
Ayush Toothpaste Hindustan Unilever
Saffola Aura Oil Marico
Oppo F3 BBK Electronics
Maggi 4 Variants Nestle

6. The Visit

7. Video

8. Response Summary
Products Customer Awareness Sales
Wagga Wagga Diabetes
Care Oil
Average Low
Hair & Care Fruit Oil Low Low
TreSemme Botanique
Shampoo
High Average
Goodday Wonderfulls Low Average
Minute Maid Mosambi
Juice
High High
Ayush Shampoo High Average
Ayush Toothpaste High Average
Saffola Aura Oil Average Low
Oppo F3 High Average
Maggi 4 Variants Low Low

9. BCG MATRIX
STAR
• Minute Maid Mosambi
Juice
QUESTION MARK
• TRESemme Botanique
Shampoo
• Good Day Wonderfulls
biscuit
• Hair & care Fruit Oil
• Ayush Shampoo
• Ayush Toothpaste
• Wagga Wagga Diabetes
Care Oil
• Oppo F3
• Saffola Aura Oil
CASH COW
-
DOG
• Maggi 4 Variants
Relative Market Share (Cash Generation)MarketGrowthRate(CashUsage)
HIGH
HIGH
LOW
LOW

10. Marketing and Advertising
Activities
• Wagga Wagga Diabetes Care Oil- Increase awareness
and accessibility
• Hair & Care Fruit Oil- Free sampling
• TRESemme Botanique Shampoo- Increase ad frequency
• Good Day Wonderfulls- Awareness through ads
• Minute Maid Mosambi Juice- Increase accessiblity
• Ayush Shampoo- Promotional free samples
• Ayush Toothpaste- Promotional free samples
• Saffola Aura Oil- Tell about health benefits
• Oppo F3- Provide good customer care service
• Maggi 4 Variants- Production stopped

11. THANK YOU!