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Octopus 
Community Design 
Duoc UC 
CHILE 
Students: Moyra Armijo, Julie Augé, Stephanie 
Carrasco, Gerardo Gonzalez, Daniela Jaramillo, 
Sofía Jeria, Constanza Llanos, Valentina Martínez, 
Marina Oporto, Francisca Padilla, Maripili Ramirez, 
Natalia Rojas, Javiera Valenzuela, Nicole van 
Kerkhoff 
Teachers: Karen Farfán, Rodrigo Medina
Promoter(s). 
Escuela de Diseño Duoc UC 
Rodrigo Medina 
Funder(s). 
Duoc UC 
Project Team 
Aknowledgements. 
Angélica Yeviláf, Pilar Larraín & loving Children (Corporación Hogar de Menores, 
Cardenal José María Caro), Karen Farfán
Context. 
A “Children Residence” provides 
legal care for 40 children whose 
rights were vulnerated. They get 
subvention from SENAME 
(National Children Service) 
equivalent to 60% of total 
expenses, the rest -hopefully- by 
raising funds. 60% become 
almost 100%, which means some 
needs aren’t attended. 
Motivation declines because of 
these lack or resources/plan.
The project 
To co-create new ways/capabilities of self-management for fund-raising 
(not only charity) that help them to improve required 
standards or needs, promote more/better opportunities and 
development for both, children and staff, where they can express 
themselves, share within their community and, therefore, 
increase their sense of belonging.
The design process. 
Student team were required to discover insights from this 
community, by doing several experiencies or prototypes which 
provided main work focuses (innovation) leading to: 
Co-create a Plan showing needs to be covered 
Realize where to put efforts in fund-raising 
Implement part of the solutions with the Children 
Say “no, thank’s” to every charity actions
Governance and Policy Making 
Plan Focus: From Community needs 
Plan Implementation: Things WE need, not YOU! 
Considering them in the whole process, we got enough trust to explore new ways in which they should manage in 
the near future. Because of several experiences they had with different people, this community realized there’s 
no need to say “yes” to every single donation from others: only to the ones that fulfill their needs, according to 
2014 Action Plan.
Activism and Civic Participation 
Connecting wills 
Motivating them to be part of the solutions to their needs, to dream better conditions, to empowering them to 
achieve their goals, to express really what they think and doing something to respect their thoughts.
Social Interactions and Relations 
Community Insights 
Opening to Others: 
«we need, we can, we should» 
Connecting children with design students & stakeholders in sharing activities; inviting them to participate actively 
in modifying their environment, choosing what they like to have. These interactions bring affection & trust 
between them, leading to be willing to do things according to proposed Plan.
Inclusive 
City and Environmental Planning 
Vulnerability = Opportunity to make people’s life better 
Community start feeling that this space belongs to them, so they are willing to change and empower themselves. 
By participating in many activities children & community can have new life models to look at … and society 
should provide them the opportunities to achieve them for good.
Production, Distribution and Consumption 
Belonging 
Participation 
They had the opportunity of cultivate their own vegetables, repair their own spaces, enjoy a movie in the yard, all 
examples of how they can provide themselves goods saving money.
Skill Training and Design Education 
Designing FROM community needs 
Co-creation 
Connecting people’s will 
Normally academic curriculum provides students different courses by blocks, not integrating knowledge. Co-created 
solutions necessarily need connecting many different things. Designing FROM others implies to train 
students to focus on discovering insights by interacting with people in many ways -not just providing design
Social Entrepreneurship 
Networking 
Job Creation 
More than job creation, this project started a social consciousness on students & stakeholders in order to have 
“behavioral models” to follow, i. e., work with others to empower them to get better future conditions. Inviting 
children to be a part of the solution, showed them they are capable of much more things that they thought, by
Storytelling and Visualisation 
When insights were defined, several presentations were done for the community, where they had the opportunity 
of vote/express opinions for best ideas/solutions. The whole co-creation process was clarified by showing and 
sharing images that expresses best team’s thoughts.
www.duoc.cl/edd 
avillela@duoc.cl 
rmedina@duoc.cl 
Duoc UC 
Duoc UC DESIS Lab 
CHILE

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Duoc uc format desis showcase octopus project 2014

  • 1. Octopus Community Design Duoc UC CHILE Students: Moyra Armijo, Julie Augé, Stephanie Carrasco, Gerardo Gonzalez, Daniela Jaramillo, Sofía Jeria, Constanza Llanos, Valentina Martínez, Marina Oporto, Francisca Padilla, Maripili Ramirez, Natalia Rojas, Javiera Valenzuela, Nicole van Kerkhoff Teachers: Karen Farfán, Rodrigo Medina
  • 2. Promoter(s). Escuela de Diseño Duoc UC Rodrigo Medina Funder(s). Duoc UC Project Team Aknowledgements. Angélica Yeviláf, Pilar Larraín & loving Children (Corporación Hogar de Menores, Cardenal José María Caro), Karen Farfán
  • 3. Context. A “Children Residence” provides legal care for 40 children whose rights were vulnerated. They get subvention from SENAME (National Children Service) equivalent to 60% of total expenses, the rest -hopefully- by raising funds. 60% become almost 100%, which means some needs aren’t attended. Motivation declines because of these lack or resources/plan.
  • 4. The project To co-create new ways/capabilities of self-management for fund-raising (not only charity) that help them to improve required standards or needs, promote more/better opportunities and development for both, children and staff, where they can express themselves, share within their community and, therefore, increase their sense of belonging.
  • 5. The design process. Student team were required to discover insights from this community, by doing several experiencies or prototypes which provided main work focuses (innovation) leading to: Co-create a Plan showing needs to be covered Realize where to put efforts in fund-raising Implement part of the solutions with the Children Say “no, thank’s” to every charity actions
  • 6. Governance and Policy Making Plan Focus: From Community needs Plan Implementation: Things WE need, not YOU! Considering them in the whole process, we got enough trust to explore new ways in which they should manage in the near future. Because of several experiences they had with different people, this community realized there’s no need to say “yes” to every single donation from others: only to the ones that fulfill their needs, according to 2014 Action Plan.
  • 7. Activism and Civic Participation Connecting wills Motivating them to be part of the solutions to their needs, to dream better conditions, to empowering them to achieve their goals, to express really what they think and doing something to respect their thoughts.
  • 8. Social Interactions and Relations Community Insights Opening to Others: «we need, we can, we should» Connecting children with design students & stakeholders in sharing activities; inviting them to participate actively in modifying their environment, choosing what they like to have. These interactions bring affection & trust between them, leading to be willing to do things according to proposed Plan.
  • 9. Inclusive City and Environmental Planning Vulnerability = Opportunity to make people’s life better Community start feeling that this space belongs to them, so they are willing to change and empower themselves. By participating in many activities children & community can have new life models to look at … and society should provide them the opportunities to achieve them for good.
  • 10. Production, Distribution and Consumption Belonging Participation They had the opportunity of cultivate their own vegetables, repair their own spaces, enjoy a movie in the yard, all examples of how they can provide themselves goods saving money.
  • 11. Skill Training and Design Education Designing FROM community needs Co-creation Connecting people’s will Normally academic curriculum provides students different courses by blocks, not integrating knowledge. Co-created solutions necessarily need connecting many different things. Designing FROM others implies to train students to focus on discovering insights by interacting with people in many ways -not just providing design
  • 12. Social Entrepreneurship Networking Job Creation More than job creation, this project started a social consciousness on students & stakeholders in order to have “behavioral models” to follow, i. e., work with others to empower them to get better future conditions. Inviting children to be a part of the solution, showed them they are capable of much more things that they thought, by
  • 13. Storytelling and Visualisation When insights were defined, several presentations were done for the community, where they had the opportunity of vote/express opinions for best ideas/solutions. The whole co-creation process was clarified by showing and sharing images that expresses best team’s thoughts.
  • 14. www.duoc.cl/edd avillela@duoc.cl rmedina@duoc.cl Duoc UC Duoc UC DESIS Lab CHILE