Smart Goals

Smart Goals
Smart Business Book Series

Smart Goals (Smart Business Book Series)
Title
Master Steve
Author
Somayeh Amiri, Tara Kamangar
Colleagues
Keyvan
Layout
Designer
Silk Road Publishing (Toronto, Canada)
Publisher
Printed Book: 978-1-927060-85-8
EBook: 978-1-927060-86-5
ISBN
www.MasterSteve.com
Website
Attributions:
Images Credits: Pch.Vector / Freepik
Note: The author of this book gives the right to use
the present content, provided that the source is cited,
to professors, educators, teachers, lecturers, and aca-
demic and non-academic educational centers, for an
indefinite period.
The copyright of this bookis internationallyregistered
for the author.

Contents
Introduction ........................................................................................................5
Chapter 1: General Definition of Smart Goals....................... 7
1. Specificity and Clarity of Goals............................................... 10
2. Measurability ...................................................................................13
3. Attainability.......................................................................................14
4. Realisability/ Association with the Life Direction..........15
5. Possibility to Set Specific Timing........................................... 17
Timing Goals....................................................................................18
The Positive View in Setting Goals.............................................20
The Importance of Writing Goals...............................................21
Chapter 2: Smart Goal Setting Formula...................................23
1. Goal Setting.......................................................................................24
A. Prepare a List of Demands.................................................26
B. A More Detailed Definition of the Concept of De-
sires......................................................................................................28
C. Determining the Effectiveness of Goals in the Pri-
vate or Business Future..............................................................30
D. Determining the Time to Reach Goals........................33

2. Examining the Proportionality of Goals with Regard to
Your Facilities........................................................................................34
3. Prioritizing the Goals................................................................... 35
SELF Open Source Formula .................................................. 37
4. The Necessity to Choose Multiple Goals............................38
5. Writing an “Implementation Plan” to Achieve Goals ..39
Chapter 3: Evaluation of Goals by the Reverse Engineer-
ing Method.......................................................................................................40
Chapter 4: Important Points in Determining Goals.......43
Important Points in Determining Organizational Goals.. 45
Reasons for Failure to Achieve Goals........................................ 48
Smart Goals
4

Introduction
Anyone, anywhere, and anytime can easily access various
resources that have elaborated on the importance of tar-
gets in business and life- including articles, books, movies,
podcasts, etc. But despite all the attention and focus on
goal setting, has it been possible for most people to run
their life or business purposefully?
Unfortunately, despite the abundance of resources and
information, numerous people still are in trouble in set-
ting goals and, consequently, in achieving goals. They usu-
ally spend the least time and have minimum focus on set-
ting goals and pay more attention to how they can achieve
their goals. If the goals are not selected correctly from the
beginning, they will go wrong from the start till the end of
the path, which is why many people do not achieve their
goals but fail.
In fact, what stops people from achieving their goals
takes roots in the very first step in which goals are set. This
means that many people set wrong goals from the onset
and this contributes to their inability to achieve their in-
tended goals at the end of it all.
5

Smart Goals
6
In my book series based on the “philosophy of smart
business”, which involves over 50 volumes, each topic is
smartly examined. Smart method here refers to having a
comprehensive view of the existing standards and select-
ing the best method based on personal circumstances and
situations that are peculiar to your business.
Therefore, according to the requirements of the audi-
ence, in this book, I do not intend to recount the duplicate
content about the importance of goal setting, rather I will
teach the smart method of goal setting, which is the main
step in goal setting, and I will review how to plan for goals.
Some of the points discussed in this book are general,
which can be generalized to personal goals, and the other
part is specifically about business.
After becoming familiar with one of the most popular
concepts of the goal (the acronym made of the letters of
the word SMART in English) which clearly specifies the
right goal in the first part of the book, you will be able to
apply my proprietary formulas in determining goals in-
troduced in the next sections of the book. At this point, I
want to believe you have read my first book in this series.

Chapter 1
General Definition
of Smart Goals

Smart Goals
8
To define smart goal, the word SMART, which is an ac-
ronym derived from letters of five words, has multiple
uses. Respectively, these words are:
z
Specific
z
Measurable
z
Achievable
z
Realistic
z
Time-bound
Keep these five concepts in mind when defining a smart
goal. Five principles are extracted based on these five
words, which will be referred to afterward.
There are five standards for generalities of goal setting:
z
The goal must be quite clear and specified.
z
The goal must be measurable and evaluable. That is,
its magnitude, size or volume, etc. must be specific
and enjoy a quantifiable standard.
z
The goal must be attainable.
z
The goal must be realistic.
z
The goal must be time-bound and it must specify the
schedule according to which it is going to be met.

General Definition 9
The depicted goal and the
achievement direction must be
in the same direction, whether
this is a business goal or a life
goal.
An overview to understand these concepts more pro-
foundly- even if you have formerly dealt with them- will
help you implement and follow the formulas provided in
this book.

Smart Goals
10
1. Specificity and Clarity of Goals
The first principle is to have specific and clarified
goals. The goal should ultimately be clear; it should
not be a fogbound horizon in the corner of your
mind.
For taking a smart look at this issue from various as-
pects, it is worth mentioning that a specified goal must be
able to answer the following five questions;
What- Why- Where- Who- and Which.
What:
What: Exactly determine what you are going to
achieve.
The answer to this question must in-
volve all the details and aspects of your
goal, otherwise your goal is neither clear
nor specific and you will have difficulties
achieving it.
Why:
Why: Why is this goal so important to you?
The reason for the importance of your
goal is, in fact, the impetus that motivates
you along the way and prevents despair in
you. If you do not have a strong enough
reason to select your goal, you will easily
give up with the first problem that you en-
counter.

Who:
Who: Who will cooperate with you to achieve
this goal?
These people might involve your co-
workers or employees, each with a specific
task to accomplish for your goal, or they
might be friends and relatives who simply
stand by you with empathy and support
you along the way.
Where:
Where: Where exactly will this goal be achieved?
The placewhere the goal can be achieved
is important because it will directly impact
several other parameters in addition to the
success rate in achieving the goal. There-
fore, specification of the location of reali-
zation of the goal will add to the clarity of
the goal.
Which:
Which: Which other issues will affect achieving
that goal?
You can rewrite your goal more effec-
tively and illustratively when you recog-
nize all the side effects that may influence
your goal, such as the facilities needed or
the rules and conditions associated with it.
When examining the first principle, you need to answer
each of these questions to ensure that your goal is clear
and specific.

Smart Goals
12
Fig.1: The concept of specificity of goals

2. Measurability
The second principle of the smart goals is their mea-
surability. You need a measurement index to determine
if the goal is achieved after reaching a certain level of that
criterion.
For example;
z
The goal is to study the top 20 books in the field
of management and business.
z
The goal is to provide service to 450 customers.
z
The goal is to sell the product to 3000 people.
z
The goal is to monetize 1 million dollars from sales.
Cases similar to the ones above indicate that the goal is
defined by a specific criterion and in a certain size, and the
extent of its realization is measurable.
Depending on the type of goal and your deci-
sion, the criteria and indicators considered
for measuring the goal might be different.
But it should be mentioned that without a
measurement index, you can never evaluate
your success on the way forward to achieve
your goals.
Note

Smart Goals
14
3. Attainability
Be when you are realistic setting your goals. To mea-
sure the attainability of a goal, you must be able to find
the answer to the question regarding how you are going
to achieve that goal.
Once you determine how to reach the goal, you can
identify the obstacles and afterward, specify the possibili-
ty of achieving the goal.
When setting your goals, in your mind you believed
that they were realistic, but now you need to consider the
possibility of achieving them based on objective facts.
You may say, for example, “I want to emigrate through
investment by the next five years.” After studying the pro-
cess it will take for the goal to be achieved, you are real-
izing that the whole process requires $1.5 million for you
to achieve your goal; therefore at this it is essential, you
reconsider that goal attainability if you do not have that
actual amount of money.

4. Realisability/ Association with the Life Direction
Your goal should be associated with your life’s direction
and should not be incompatible with the general routine
of your work and life.
By and large, the third and fourth principles of goal
setting are associated with avoiding vain dreaming. Fo-
cusing on reality and avoiding daydreaming. This does
not mean that you should not have great and ambitious
goals; rather, it means you should choose goals that you
can achieve according to what is currently happening
in your life and what really forms the reality of your
life.
For example, let’s assume you have an IT business. You
suppose that you will have earned $1 million a year and by
the next five years you will be able to establish a branch in
another country, too. This is a goal that falls in line with
your current life and, at the same time, in tandem with
your current reality.
This goal setting was the result of your interest in
that country. When you consider it realistically, you
may conclude that your business in that country will
not be profitable (the fact is that the IT business is not
profitable in your country) and you cannot be in that
position in the next five years; therefore, your goal is
unrealistic.

Smart Goals
16
9
All your goals must be in the same direction; you
will find more about it after answering the following
questions;
Fig. 2: the concept of realistic goals
The answer “yes” to these questions will make you go
through the fourth step, which is the realisability of the
goal.
Is timing to achieve the goal appropriate?
Is the goal compatible with your life direction?
Do you and your company have the required facilities to achieve
the goal?
Do the rules and regulations in the geographical area where your
company is located allow you to carry out your desired business
activity?

5. Possibility to Set Specific Timing
Determine a specific timing to achieve the goal. When deter-
mining this time, considerthe previous fourprinciples and eval-
uate the possibility of timing with objective facts. This means
there should be trackable timeline attached to your goals.
Attempt to answer the following questions about your
goal, in this section.
Fig. 3: The concept of goal timing
Once you can answer these questions, you will know if
you can achieve that goal in the predetermined time.
By answering the above questions, you realize how realistic
and feasible the timing you have considered for your goal is.
Your goal is to become the head of the company’s hu-
man resources department by the next five years, for ex-
ample. Therefore, a five-year time-bound is set to achieve
this goal. By raising the above questions and answering
them correctly, you can realize whether the five-year
time-bound is right or wrong for this purpose.
When are you going to achieve your goal?
What can you do to achieve that goal by the next 6 months?
What can you do to achieve the goal by the next one to one and a
half month ?
What can you do today to achieve the goal?

Smart Goals
18
Timing Goals
In terms of time to achieve goals, you need to note
a general classification for which goals are divided into
three main groups of short-term, medium-term, and
long-term.
9
Short-term goals are usually achieved in a period
that is less than one year.
9
Short-term goals are means to achieve long-term
goals.
9
Use small goals to evaluate the path you are on.
9
Medium-term goals are the ones that take longer
than short-term goals and shorter than long-term
goals to achieve.
9
Long-term goals usually have a time horizon of over
5 years.
Timing the goals depends on the type of goal you
determine for yourself. For example, you might con-
sider developing a website for your business within
one year as a long-term goal, with setting up its various
features at monthly or quarterly intervals as the short-
term goal.
As another example, the target market profitability may
be a 5-year long-term goal.

Fig. 4: Goal types based on achievement time
Goals
Short-term
Medium-term
Long-term

Smart Goals
20
The Positive View in Setting Goals
Always choose positive goals for yourself and
use positive statements to express your goals.
A person’s goal, for example, might be “I would like to
lose weight”; this means that s/he possesses a dispropor-
tionate body. Another form of expressing this sentence is:
“I would like to improve my body standards and become
fit.”
Negativism has bad effects on business. Nag-
ging and complaining about everything is a
set of reasons for laziness. With this kind of
attitude, you may lose concentration and
withdraw your goal.
To succeed in achieving your goals, get your
mind used to focusing on the positive facts
andwhatyou are going to achieve, and ignore
deterrent thoughts and what you are not
ambitious for.
Notice 1
Note
Notice 2

The Importance of Writing Goals
Many people do not write their goals.
What is important here is that writing a goal,
both life and work goals, would greatly help
you achieve those goals.
A goal that is not written will remain vague and ambig-
uous. But when writing it, you definitely give objectivity to
your goal and pave the way to achieve it.
A written program can always be in front of you, and
this eliminates the possibility of forgetting the goal, but
when it only exists in your mind, it may fade away amid
the huge volume of different thoughts in your mind and
gradually become forgotten.
Writing does not refer only to writing some-
thing down on paper; rather, it includes
keeping your goals alive through note-tak-
ing or scheduling applications on your per-
sonal computer or phone.
Note 1
Note 2

Smart Goals
22
Before doing anything, it is necessary to define the goals
and set the plan to achieve them. This plan will propel you
towards your goal. Designing a plan, either for life or for
work, is directly associated with the specificity of goals.
Successful plans derive from
transparent and precise goals.
Therefore, the table of goals that is illustrated in the
next section will be quite useful because the goals will be
evaluated at each step and the priorities are more precise-
ly specified.
Finally, you will find that your goals are organized from top
to bottom of the table, based on personal or work priorities.

Chapter 2
Smart Goal
Setting Formula

Smart Goals
24
1. Goal Setting
The first step in setting goals is to specify your de-
mands. In this step, you can determine your goals smartly
by preparing a 4-column table through 4 steps. First, you
specify the general goals, and then, discuss it in more de-
tail.
When you are going to do something, you need to be
constantly taking notes or keeping records on a piece of
paper or on your mobile phone, personal computer or any
other electronic gadgets. Provide a draft of a set of general
objectives.
Cases such as:
z
I am going to have a happy life.
z
I want to be a successful person.
z
I desire to grow significantly in my business.
z
I intend to make a great deal of money.

Smart Goal Setting Formula 25
When writing goals, you need to keep in
mind that things will probably become bet-
ter in the future and they will be in line with
your progress.
In the initial draft of the goals and desires, consider the
five principles of goal setting and determine how realistic
you were when setting them. Then, rewrite and revise this
draft.
Design a table for this purpose. People who are not ac-
customed to designing tables are advised to become ac-
quainted with this method. It is a simple yet useful task.
Note

Smart Goals
26
A.
A. Prepare a List of Demands
Write a list of your goals in the first column of the
table. First, write down what comes to your mind in the
draft several times and, as it was said, match it with the
five principles of the smart goal to reach the most realis-
tic goals and enter them in the first column of the table
below.
Goals
Becoming a Professional Bodybuilder
Expanding the Market Share
Table 1: The goal-setting table- list of goals
What you write in the first column involves your
overall goals and dreams, which are based on your
goals.
z
You need to know what you are learning along this
way.
z
What habits will you cultivate to perform with higher
quality and improve yourself?

When writing your initial goals, you should consider
two things as a rule:
1.
1. What do you want to improve or change about
yourself in the future?
With such a view, the next sections can be more
descriptive and regulative; thus you will write more
detailed explanations in that regard in the second
column.
2.
2. What other more specific and precise definitions
can you provide to express your initial ideas?
For example, you desire to be physically trained
and fit at the age of 40. This sentence is a more spe-
cific definition than what was written in the first
column for being an athlete, and you even require
considering more features such as ideal weight.

Smart Goals
28
B.
B. A More Detailed Definition of the Concept
of Desires
In the second column, define each of the goals you
wrote in the first column. Define each goal you have al-
ready written in more detail. For example:
ƒ
What does “I want to be rich” mean in the real
world?
ƒ
What do you mean by “becoming a professional
bodybuilder”?
This goal can be in different forms for various individu-
als and even for yourself; there might be an image in your
mind today, while it will probably be altered for you a year
later.
Express details of your goals and desires to
write down your goals more accurately.
As a result, define this concept from your point of view
and write down the details of each goal in the second col-
umn of your table. For example, the interpretation of suc-
cess is that by the forties, you will have earned $ 1.2 million
a year, and that will be possible for you by running a cer-
tain business.
Note 1

In-detail Explanation of Goals
Goals
- Height-weight Proportionate;
- Physical Health;
- The World Standard Size for Offi-
cial Competitions.
Becoming a Pro-
fessional Body-
Builder
- Increasing the Number of Agencies;
- Exports to Neighboring Countries;
- Adding New Product Lines.
Expanding the
Market Share
Table 2: Goal setting table- detailed explanation of goals

Smart Goals
30
C.
C. Determining the Effectiveness of Goals in
the Private or Business Future
Add a third column titled valuation to the table of your
goals.
Based on what you have written in the second column,
and considering the level of interest, motivation, and se-
riousness that you have for each goal to be met, determine
how effective each goal is in your future or your business,
and what score can it be given from 1 to 100?
Sometimes people may set goals to gain parental con-
sent or community approval. However, they have to speci-
fy which of those goals they really want to achieve because
of their personal interest and why they must achieve the
goal at a particular time.
You need to know what goals are your real
desires, rather than the other people’s inten-
tions.
Your goals might be influenced by the outward appear-
ance of the other peoples life. This should be reconsidered
during the evaluation procedures.
Therefore, in the third column, rate the effectiveness
of goals in the future you have depicted for yourself. How
important are each of these goals in your life?
Note 1

To earn $1 million- with the presupposed details -, for
instance, you can give a score from 1 to 100.
Similarly, give the next goal, which might be, for in-
stance, having an office with specific features a score from
1 to 100.
Rating
In-detail Explanations of Goals
Goals
50
- Height-weight Proportionate;
- Physical Health;
- The World Standard Size for
Official Competitions.
Becoming a
Professional
Bodybuilder
80
- Increasing the Number of
Agencies;
- Exports to Neighboring Coun-
tries;
- Adding New Product Lines.
Expanding
the Market
Share
Table 3: The goal-setting table- valuation of goals
The goal you determine for yourself should
always be consistent with your mood and
lifestyle.
Note 2

Smart Goals
32
Setting the goals is not all about following
smart standards; rather, the facts of your own
life must be considered.
Writing goals is not restricted to a specific
time. This must be done over time and can
span over a long period of time. Therefore,
take enough time for it.
You may be able to complete most parts of the first and
second columns in the first half-hour, but you need to
complete it over time.
Note 3
Notice

D.
D. Determining the Time to Reach Goals
In the fourth column, you must specify the time to
reach goals that you have already explained in detail. This
means your goal must be time bound.
As stated in the five principles of smart goals, the timing
of the goal achievement must be specific. Otherwise, this
might result in postponing the tasks, and you may never
even deal with the goal, let alone achieve it.
Expected Time
to Reach the
Goal
Rating
In-detail
Explanations of Goals
Goals
5 Years
50
- Height-weight Pro-
portionate;
- Physical Health;
- The World Standard
Size for Official
Competitions.
Becoming a
Professional
Bodybuilder
3 Years
80
- Increasing the Num-
ber of Agencies;
- Exports to Neigh-
boring Countries;
- Adding New Product
Lines;
Expanding
the Market
Share
Table 4: The goal-setting table- timing to achieve goals
So far, you have applied the five principles of smart
goals in this table; i.e., you have set specified, measurable,
realistic, and attainable goals to be achieved within a spe-
cific time, and in this way, you will ultimately have a re-
fined version.

Smart Goals
34
2. Examining the Proportionality of Goals
with Regard to Your Facilities
In the next step, you need to see which of the goals
you have written are proportionate to your facilities and
whether you are able to achieve them.
This stage is a comparison between interests and the
possibility to achieve them. Are the goals compatible with
your mood? In fact, here you compare the goal with your
peculiar personal characteristics and what is actually at
your disposal.
Attainability of the
Goal
Expected
Time to
Reach the
Goal
Rating
In-detail Explanations
of Goals
Goals
- Interest in Sports;
- Physical Fitness;
- Accessibility of
Fitness Centers.
5 Years
50
portionate;
- Physical Health;
Size for Official
Competitions
Becoming
a
Profes-
sional
Bodybuilder
- Proximity to Bor-
ders;
- Having the World
Standards;
- Having Enough
Space.
3 Years
80
ber of Agencies;
- Exports to Neigh-
boring Countries;
Lines.
Expanding
the
Mar-
ket
Share
Table 5: The goal-setting table- facilities to achieve goals

3. Prioritizing the Goals
In the third step, prioritize goals based on scores you
gave to their effectiveness in your life or business (step
three in the previous step).
Write the goals with the highest impact on your life
and work at the top of the list, and the goals with the least
effect at the bottom of the list. In fact, the highest goal
should be your most effective goal and follow the smart
goal principles.
The regulation basis of the goal-setting
table is to write the goals down in a smart
method. This can be done in a simple way.
You are not going to follow complex tech-
niques that will make it harder to under-
stand and do.
Now the second version of the list of goals, which has
been written in a more orderly manner, is prepared. It is
time to see how compatible these goals are with smart goal
principles. If a goal is not compatible with these five prin-
ciples, it is not right and it should be included in the “wish
list”.
Note

Smart Goals
36
Attainability of the
Goal
Expected
Time to
Reach the
Goal
Rating
In-detail
Explanations of Goals
Goals
- Proximity to Bor-
ders;
- Having the World
Standards;
- Possessing Enough
Space.
3 Years
80
ber of Agencies;
- Exports to Neigh-
boring Countries;
Lines.
Expanding
the
Market
Share
- Interest in Sports;
- Physical Fitness;
- Accessibility of
Fitness Centers.
5 Years
50
Portionate;
- Physical Health;
Size for Official
Competitions.
Becoming
a
Professional
Bodybuilder
Table 6: The goal-setting table- goals regulated based on the effec-
tiveness score

SELF Open Source Formula
What was described in the previous section is a concise
version of the specified and open-source formula of SELF,
which is thoroughly explained in my other book, “The
Roadmap of Self-knowledge and Goal Setting”. According
to this formula, you can achieve the most optimized solu-
tion for all aspects of your life, whether personal or busi-
ness, with a similar but more detailed analytical method.
Since the SELF formula is open source –i.e., it can be
generalized to various aspects– it is recommended to read
this formula thoroughly and carefully by referring to the
book “The Roadmap of Self-knowledge and Goal Setting”.

Smart Goals
38
4. The Necessity to Choose Multiple Goals
You should never set a single goal to achieve. Be sure to
determine a set of goals, especially in the field of business.
When you have one goal, you put all your
eggs in one basket. In that case, if you do not
achieve that goal, nothing will be obtained.
¾
In different ways, determine a set of plans
and goals achieving, which will result in a set
of successes. Ultimately, you may move to-
wards a specific goal, and you will attain valu-
able achievements along the way.
¾
Consult different people and analyze their
opinions along with the five principles of
smart goals, and seek answers to the question
of whether you need to change your goals.
You are advised to consult people who know
the five principles. When they express their
views based on these principles, you can de-
cide more easily.
Do not forget that you determine your goals
based on your personality traits and facilities.
It is impossible to give a definite opinion about
others because no one can find all the facts.
Note 1
Note 2

5. Writing an “Implementation Plan” to
Achieve Goals
After selecting goals, each person will need to think about
how to implement those goals. Once you follow the five ba-
sic principles of smart goal setting, in fact you will set your
goals smartly. Now, it is time to implement and develop a
practical plan to achieve goals.
You can carefully design the “implementation plan” to
achieve your goals based on the list of goals you prepared
in the previous step because you practically specified the
direction in that table.
Here, the importance of writing goals and its superiority
over subjective assessments becomes more obvious. In oth-
er words, when the assessment is taken out of the mind and
transferred to paper and written down, it becomes an “im-
plementation plan”. This should make you understand that
the implementation plan is, in fact, the product of previous
assessments of goals.
After answering the questions on goals according to the
five principles, an important part of the “implementation
plan” will have been accomplished.
In order to be able to answer the questions, you need to
study constantly. By answering these questions, criteria are
formed for evaluating goals.
Answering the questions raised to measure the realisabil-
ity of goals will practically create a set of topics that serve as
a useful checklist for you in achieving your set goals.
With that checklist, you can design any plan you desire,
and regulate your personal and work life according to that
checklist based on a daily, weekly, and monthly order.

Chapter 3
Evaluation of Goals
by the Reverse
Engineering
Method

Evaluation of Goals 41
To evaluate goals, you can also apply the “reverse en-
gineering” method, which starts from the end, and then
compare them with the goal setting table preparing which
was trained in the previous section.
The reverse engineering is a good way to evaluate goals
and achievement. This technique is very similar to the
common practice of writing goals. However, at the end of
writing, you will notice the differences and this will help
you in tracking and achieving your goals. Through reverse
engineering, you may come up with answers that are quite
different from what was in the original version and real-
ize that numerous points have been disregarded along the
way.
What is stated about reverse engineering highly assimi-
lates what was discussed in the previous sections, because,
somehow, reverse engineering methods have also been
used in expressing them. However, it is suggested to know
this topic to determine goals.

Smart Goals
42
In the first step
first step, write the final goal as clearly
as possible and with all the details. In fact, write down the
goals you want to achieve at a specific time, at the very
beginning.
In the second step
second step, determine the timing to
achieve goals.
In the third step
third step, specify your position along
the way to reach goals.
Your goal is to be an accountant in IBM Company on
October 10, 2022.
In the next section, which considers timing to this goal,
you specify that you will begin taking an accounting course
at some institution in February 2021, and then apply for
that job.
Then, you determine what you have to do to get that
timing right. Make a list of these tasks.
Accomplishing the tasks of this list requires some pre-
requisites. Specify these prerequisites.
In the next step, examine the prerequisites to see if you
can handle them.
For instance, do you have the necessary conditions to
register for that training course? You may not have enough
budgets to pay for the course. Through the answers sup-
plied to those questions, you will simply realize that the
goal must be removed from the list. And by that realiza-
tion, you can simply utilize reverse engineering to evalu-
ate your goals.

Chapter4
Important Points
in Determining
Goals

Smart Goals
44
There are several important points in determining goals
and implementation plan;
9
Periodically evaluate your list of goals, just as you
may do it for any other plans, and update it if needed.
9
Updateyour goals if something beyondyour control or
technological changes related to your goals took place.
Updating goals has a direct impact on the
“implementation plan” and checklists.
9
Change or suspend some goals and pursue some
others more ambitiously, if needed.
9
Respect your “implementation plan”! That is, im-
plement it exactly according to the program/plan. If
you cannot do this, most probably, the plan suffers
from a problem and you need to modify it some-
how as much as possible.
The “implementation plan” must be prone
to evaluation step by step, and at any point,
you can check whether the goals set for that
period have been duly achieved.
Note 1
Note 2

Important Points 45
Important Points in Determining
Organizational Goals
z
In an organization, goals must be obvious to all mem-
bers i.e.
z
Explain the company’s goals to the members. In such
a case, all members is expected to share a common
understanding with you and carefully perform their
duties in the “implementation plan”.
z
Convey the charms of achieving goals to the em-
ployees to encourage them to be eager to meet
goals, too.
z

Employees’ duties should be clear to each of them.
Ensure details regarding all set goals are well speci-
fied
Make the employees understand the time-line of
launching and ending/completing of each goal.
One specification of a smart business is to
distributetasksobviouslyamongtheemploy-
ees.
Note

Smart Goals
46
z
Determine which employees will be successful if they
achieve what results.
z
As a manager, put your employees in a position to gain
success experience. This means that if you eventually
realize that the responsibility given to an employee is
beyond her/his abilities, change the job titles to allow
her/him see and feel the success achieved.
z
Determine goals on a weekly and monthly basis and
at the end of each time period, appreciate employ-
ees for the success and encourage them to take strong
steps towards the next goals.
Let the employees share the feeling that you
are all working toward achieving a common
goal. This entails giving them a sense of
belonging whereby you make them realize
that the success of the organization belongs
to all of you.
z
Consider rewards for employees after achieving each
goal. This must be done to allow them share the sense
of success with you in practice.
z
Reinforce the habits in you or your employees that
can make it easier to achieve goals.
Notice

Important Points 47
z
When hiring employees, make sure they do not have
possibly another job. Because this way, they will com-
pletely concentrate on achieving the goals of your
organization. In that case, they constantly attempt to
achieve that definite result.
z
Make your employees understand that goals cannot
be met simply by spending money, but by doing the
right.
Spending malapropos can lead to laziness and
disrupts the proper implementation of work. When
a system stops the saving procedure, it may intend to
achieve goals by spending money. You can achieve
desirable results through effort and hard work, rather
than by wasting money.

Smart Goals
48
Reasons for Failure to Achieve Goals
The principles and strategies for setting goals correctly
and achieving them through realistic plan were discussed
in the previous sections. In this section, we will address
the reasons that can hinder you from achieving your set
goals.
z
Unrealistic goals are one of the most common mis-
takes made when setting goals that may lead not to
achieve them.
z
Setting the same timing for multiple goals is another
mistake. It is impossible to be able to focus on sever-
al different goals simultaneously and achieve them
all.
z
Wrong scheduling is one factor for not achieving
goals in the appointed time. When writing a checklist
and designing an implementation plan, ensure that
the timing is realistic.
z
One of the most critical issues that generally con-
tributes to the impediment in achieving one’s goals
is fiasco. Take the issue of “unsuccessfulness” seri-
ously. Small failures on the way to achieve goals are
normal and they must not hinder your efforts to
continue.

Important Points 49
Failure is the bridge to vic-
tory.
Failures will bring you valu-
able experiences. Use these
experiences in updating goals.
z
One of the obstacles to advance the plan to achieve
goals is weakness and laziness. These two factors pre-
vent you from moving. By defining the step-by-step
goals, commit to doing things to be able to achieve
your goals gradually, you will find it easy to track and
achieve your goals.
Success means achieving goals.
You must deliberately think
and strive to achieve both your
personal and business.

Smart Goals

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