Bank BNI Multifinance's 2015 digital campaign strategy involved four main phases - Attract, Convert, Close, and Delight. The strategy focused on using the website, blog, social media, keywords and landing pages to attract visitors and convert them into leads, customers, and loyal customers through calls-to-action, newsletters, and smart content. The document also outlined goal setting, specific campaign plans and actions, and event planning for advertising. It concluded with analyzing results and increasing subscribers, followers and likes through social media focus and ongoing digital marketing campaigns.

2. Bank BNI Multifinance
Digital Campaign Strategy for 2015

3. ATTRACT CONVERT CLOSE DELIGHT
Website
Blog
Keyword
Social media
Stranger VISITOR LEADS CUSTOMER
Z Z Z Z Z Z Z Z
Landing Page
Call-to-Action
Newsletter
Workflows
Smart Content
The Strategy
PROMOTOTR
Back from begining

4. ATTRACT
Website
Blog
Keyword
Social media
STRANGE
R VISITOR
Z Z
Attract

5. ATTRACT
Website
Blog
Keyword
Social media
STRATEGY VISITOR
Z Z
Attract

6. ATTRACT
Website
Blog
Keyword
Social media
STRATEGY VISITOR
Z Z
Attract

7. ATTRACT
Website
Blog
Keyword
Social media
STRATEGY VISITOR
Z Z
Attract

8. Convert
CONVERT
VISITOR LEADS
Z Z
Landing Page
Call-to-Action

9. Convert
CONVERT
VISITOR LEADS
Z Z
Landing Page
Call-to-Action

10. Close
CLOSE
LEADS CUSTOMER
Z Z
Newsletter
Workflows

11. Close
CLOSE
LEADS CUSTOMER
Z Z
Newsletter
Workflows

12. DELIGHT
CUSTOMER
Z Z
Event
Social Inbox
Smart Content
Delight
PROMOTOTR
Back from begining

13. DELIGHT
CUSTOMER
Z Z
Event
Social Inbox
Smart Content
Delight
PROMOTOTR
Back from begining

14. What we can do
1. Goal Setting
2. Digital Campaign Plan & Action
3. Event Plan & Action for Ads
4. Final & summary

15. Goal Setting
SMART Marketing Goals Remember to have
SMART Goals:
Company: Bank Mandiri Specific
Time Period (6 month): Measurable
Goal: 10% increase in leads every month Attainable
Realistic
Timebound
What is your overall
marketing goal?
Brand Awarness
Which situation best
summarizes your
marketing needs?
I need more visitors to my site.
If you are unsure
what your goal is,
use these tables
to help you
discover where
you need to grow
most.
VISITS Number of monthly visits NOTE: Simply input results into the "current" rows and the other
fields will automatically calculate your recommended goals. The
formulas have been developed from an analysis of what is
realistic for our 11,500 customers. e:
Current 1000
Recommended GOAL 1100
LEADS Average number of monthly visits
Visitor to Lead conversion
Rate
Number of leads
Current 1000 10.00% 100
Recommended GOAL N/A 10.50% 105
CUSTOMERS Average number of monthly leads
Lead to Customer
conversion rate
Number of customers
Current 100 10.00% 10
Recommended GOAL N/A 11.00% 11

16. Goal Setting

17. Goal Setting

18. Goal Setting

19. Digital
Campaign Plan
BNI
Life
Activities &
Campaign
Landing
Page
Landing
Page
Social
media
SEO
Landing
Page
NewsLetter

20. Event plan for ads
K2 K3
April Mei Juni Juli Agustus September
WISATA
IDUL FITRI KEMERDEKAAN
MUSIM LIBURAN
MUSIM PERNIKAHAN
Festival Bandung Baheula
Localicious food festival
HIBURAN
Musim Film Musim Panas
Musim Festival
Parahyangan music festival Parahyangan music festival
PENDIDIKAN
Kursus baru Persiapan Ujian Musim Ujian Kembali ke sekolah
Kursus musim panan
Kembali ke
universitas
Science Fair
International mask and
puppet festival Gerakan cinta air
Festival imaginasi
anak
KESEHATAN
Musim kebugaran Persiapan Musim Liburan
Musim Pernikahan
Peringatan Hari Orang Sakit Grand Indonesia Bonsai Donor darah Jazz Craft VAganza Locafore festival
KEUANGAN
musim pembelian rumah Idul fitri
Property Exhibition bandung BCA AUTOSHOW
UMUM
Paskah Isra Miraj Hari Waisak Idul Fitri
Kenaikan Isa Al Masih
Musim Festifal
Easter Night Festival Ramadhan Culinary Festival Hohonjean Festival

21. Final & summary
FINAL
• Result from analytics tools
• How to read analytics to do action
• Increasing Subribers, followers and likes
SUMMARY
• Educate Market on Values, product and Concerns
• High Social Media Focus
• Campaign can continue for however long is necessary
• Ending goal is to grow the Brand through Digital Marketing

22. THE PRICE
For more information please contact
denni@dewanstudio.com / +628161152152 (Denni)
or go to our website
http://www.dewanstudio.com
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