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Bank BNI multifinance digital strategy
Bank BNI Multifinance's 2015 digital campaign strategy involved four main phases - Attract, Convert, Close, and Delight. The strategy focused on using the website, blog, social media, keywords and landing pages to attract visitors and convert them into leads, customers, and loyal customers through calls-to-action, newsletters, and smart content. The document also outlined goal setting, specific campaign plans and actions, and event planning for advertising. It concluded with analyzing results and increasing subscribers, followers and likes through social media focus and ongoing digital marketing campaigns.
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Bank BNI multifinance digital strategy
- 2. Bank BNI Multifinance DigitalCampaign Strategy for 2015
- 3. ATTRACT CONVERT CLOSEDELIGHT Website Blog Keyword Social media Stranger VISITOR LEADS CUSTOMER Z Z Z Z Z Z Z Z Landing Page Call-to-Action Newsletter Workflows Smart Content The Strategy PROMOTOTR Back from begining
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- 8. Convert CONVERT VISITOR LEADS Z Z LandingPage Call-to-Action
- 9. Convert CONVERT VISITOR LEADS Z Z LandingPage Call-to-Action
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- 12. DELIGHT CUSTOMER Z Z Event Social Inbox SmartContent Delight PROMOTOTR Back from begining
- 13. DELIGHT CUSTOMER Z Z Event Social Inbox SmartContent Delight PROMOTOTR Back from begining
- 14. What we cando 1. Goal Setting 2. Digital Campaign Plan & Action 3. Event Plan & Action for Ads 4. Final & summary
- 15. Goal Setting SMART MarketingGoals Remember to have SMART Goals: Company: Bank Mandiri Specific Time Period (6 month): Measurable Goal: 10% increase in leads every month Attainable Realistic Timebound What is your overall marketing goal? Brand Awarness Which situation best summarizes your marketing needs? I need more visitors to my site. If you are unsure what your goal is, use these tables to help you discover where you need to grow most. VISITS Number of monthly visits NOTE: Simply input results into the "current" rows and the other fields will automatically calculate your recommended goals. The formulas have been developed from an analysis of what is realistic for our 11,500 customers. e: Current 1000 Recommended GOAL 1100 LEADS Average number of monthly visits Visitor to Lead conversion Rate Number of leads Current 1000 10.00% 100 Recommended GOAL N/A 10.50% 105 CUSTOMERS Average number of monthly leads Lead to Customer conversion rate Number of customers Current 100 10.00% 10 Recommended GOAL N/A 11.00% 11
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- 20. Event plan forads K2 K3 April Mei Juni Juli Agustus September WISATA IDUL FITRI KEMERDEKAAN MUSIM LIBURAN MUSIM PERNIKAHAN Festival Bandung Baheula Localicious food festival HIBURAN Musim Film Musim Panas Musim Festival Parahyangan music festival Parahyangan music festival PENDIDIKAN Kursus baru Persiapan Ujian Musim Ujian Kembali ke sekolah Kursus musim panan Kembali ke universitas Science Fair International mask and puppet festival Gerakan cinta air Festival imaginasi anak KESEHATAN Musim kebugaran Persiapan Musim Liburan Musim Pernikahan Peringatan Hari Orang Sakit Grand Indonesia Bonsai Donor darah Jazz Craft VAganza Locafore festival KEUANGAN musim pembelian rumah Idul fitri Property Exhibition bandung BCA AUTOSHOW UMUM Paskah Isra Miraj Hari Waisak Idul Fitri Kenaikan Isa Al Masih Musim Festifal Easter Night Festival Ramadhan Culinary Festival Hohonjean Festival
- 21. Final & summary FINAL •Result from analytics tools • How to read analytics to do action • Increasing Subribers, followers and likes SUMMARY • Educate Market on Values, product and Concerns • High Social Media Focus • Campaign can continue for however long is necessary • Ending goal is to grow the Brand through Digital Marketing
- 22. THE PRICE For moreinformation please contact denni@dewanstudio.com / +628161152152 (Denni) or go to our website http://www.dewanstudio.com 22