Loyalty canada 2013 presentation final

•

0 likes•338 views

Nicholas Bianchi

Technology Business

WHAT WILL I BE
TALKING ABOUT?
What is SPC Card?
Loyalty and Me
Youth and Loyalty: Perplexing Questions
The Pulse: Basics
The Pulse: Insights and Recommendations

WHAT DOES
COLLECTING
REWARD POINTS
REALLY MEAN
TO ME?

HOW LONG
BEFORE I
EARN ENOUGH
POINTS TO
REDEEM FOR…

Canadian youth
shoppers, ages 14-24,
are members of at least
one loyalty program
LOYALTY MEMBERSHIP

PROPRIETARY PROGRAMS
PROPRIETARY PROGRAMS

Prefer getting instant
discounts versus
collecting points
MIX IT UP

Wish loyalty programs
offered more of an
experience rather than
just discounts
GET EXPERIENCED

Hardly ever redeem
their points
MAKE THEM REDEEMERS

Problem with most loyalty
programs is that they aren't
very good at providing benefits
or rewards quickly enough
GET FASTER

Unclear about the value
of reward points and
often find them confusing
BE CLEAR

Don’t find communications
I get from loyalty programs
to be very relevant
BE RELEVANT

Consider converting points
or rewards into credits to
pay down obligations like
a monthly cell phone plan
or a student loan
BE REALLY RELEVANT

Consider contributing
reviews or comments
online in exchange for
points, rewards or discounts
TRADE UP

Like the idea of pooling
points or rewards with
friends and family as a
route to bigger rewards,
steeper discounts, etc.
LET THEM SHARE

Consider providing personal
preferences to a loyalty or
rewards program in exchange
for more targeted and relevant
advertising and offers
BE ON TARGET

Consider volunteering time
to a cause or charity in
exchange for points, rewards
or discounts
CAUSE IT

Consider driving my friends
to shop in a given time
period at a given store in
exchange for points, rewards
or discounts
BE FRIENDLY

Consider converting points
or rewards into ballots for
daily contests to win trips,
tickets and merchandise
HAVE FUN, PLAY GAMES

WIN$10,000WIN$10,000
AMAZING PRIZESAMAZING PRIZES
PLAY GAME!THE
AND OTHER
GRAND PRIZE PROVIDED BY
YOU COULD

What's hot

Frequent Shopper Programs

tabbycat24

How Your Restaurant Can Use Fund Raising To Partner with Non Profit Organiza...

Digital Growth Atl

Xpectfundraising

Digital Growth Atl

Phil brooks harris interactive - mrs paper - november 2014 v8 with notes

Philip Brooks

C L P Rank

Moving Up Mobile

Drowning Under the Loyalty Wave

Justin Barrie

The Checkout Charity Trap

Jonathan Offt

Credit Card Powerpoint

JAMES SULLIVAN

5 Smart ways to engage shoppers with gift cards

David Westhead

Executive summary sponsors

michaelMcCormick1

Ingrid Maes and Adam Druissi's presentation at Mumbrella Retail Marketing Sum...

Ruperta Daher

Credit Card Sector Deck (Private Life of Mail)

Royal Mail MarketReach

one pager

David Bilby

Winning the marketing game when the rules are changing - Sheila Neisler, Cata...

Association Executives of North Carolina

What's hot (14)

Frequent Shopper Programs

How Your Restaurant Can Use Fund Raising To Partner with Non Profit Organiza...

Xpectfundraising

Phil brooks harris interactive - mrs paper - november 2014 v8 with notes

C L P Rank

Drowning Under the Loyalty Wave

The Checkout Charity Trap

Credit Card Powerpoint

5 Smart ways to engage shoppers with gift cards

Executive summary sponsors

Ingrid Maes and Adam Druissi's presentation at Mumbrella Retail Marketing Sum...

Credit Card Sector Deck (Private Life of Mail)

one pager

Winning the marketing game when the rules are changing - Sheila Neisler, Cata...

Similar to Loyalty canada 2013 presentation final

Are Youth Shoppers Loyal? Young shoppers are the most desirable yet elusive group of consumers. Companies and loyalty programs are daily challenged to find solutions on how to extend the life time value of customers by attracting them at a younger age. In this presentation the key insights of SPC Card’s The Pulse of the Canadian Student Shopper Report 2013 are revealed. Some key findings include: • 45% of Canadian student shoppers believe that loyalty programs for people their age need to involve social media connections and community • 55% of Canadian student shoppers would consider checking in at various participating retailers in exchange for points, rewards and discounts • 33% of Canadian student shoppers wish loyalty programs offered more of an experience rather than just discounts • 62% of Canadian student shoppers would consider converting points or rewards into credits to pay down obligations like a monthly cell phone plan or a student loan

Youth Shopper Loyalty: Will That Be Points or Discounts?

Nicholas Bianchi

SPC Card and Conversion are proud to announce the release of the second annual “Pulse of the Canadian Student Shopper” study. With 1 million+ cardholders aged 14-24 per year, SPC Card - Canada’s leading student loyalty program, enjoys robust and privileged access to young Canadian shoppers. The second annual survey was fielded in September, 2012 and has derived a robust sample size of 1440 young Canadian shoppers aged 14-24. The study provides unprecedented access to, and of-the-moment perspective on, the volatile, influential and lucrative student consumer market in Canada. To match the evolving focus points of the industry writ large a major focus of this year’s study has been on the shifting expectations young Canadian shoppers have of loyalty programs.

THE PULSE OF THE CANADIAN STUDENT SHOPPER 2013 LOYALTY LANDSCAPE UPDATE

SPC Card

12 Proven Methods to Turn Customers Into Loyal Brand Advocates

Tinuiti

PwC Canada Total Retail 2016

Irena Cerovina, MBA

Your Merchant Benefits

CashbackTeacher

Insurance Innovation Award-FWD Life Indonesia

The Digital Insurer

How to be a philanthropist, and did you know you could?

Susan Diamond, MSW

Merchant benefits presentation

CashbackTeacher

Top 10 Methods for Membership Retention

CG Mark

Slides from NetSquared Toronto's April 29 meetup. The event was hosted by Shabs and features Claire Kerr. Here's Claire's slides from the event. Learn how to choose and leverage acquisition channels that reach the right donors. The presentation will help you design sophisticated targeting that attracts more qualified fundraising prospects across all your digital channels. You will leave with tactical tips to apply to your 2020 digital strategy, no matter which database, content management system, fundraising tool, or email platform you're currently using.

Net2 Toronto: Digital Donor Acquisition — Tips, Tricks, Pitfalls & Problem-So...

NetSquared

Npointroduction v3

Bob Hrivnak

Charter Expansion, Growth, and Survival for Police Credit Unions

Kenneth Bator

If your organization isn’t constantly striving to build and grow sponsorship opportunities, you’re missing out on an important revenue stream. Understanding why sponsors buy, what techniques generate the most revenue, and how to price based on value rather than cost, are all key to selling sponsorships successfully. In this free webinar, Dustin Gilbert, Business Development Representative at WebLink will share his wealth of experience with selling sponsorships in the association industry, identify the pitfalls most commonly seen and show you how to avoid those mistakes. In this webinar, you will learn: - Common misconceptions of selling sponsorships, and how a few quick fixes can mean big revenue. - The keys for taking inventory and determining the various levels of participation you have to offer. - How to research and qualify your ideal sponsors, and what messaging and value propositions will get them to buy. - How to structure your pricing and packages in order to generate the maximum revenue for your organization.

15 Myths and Mistakes of Selling Sponsorships

WebLink International

Membership Organization Best Practices

Chris Vaughan

Customer Relationships and Loyalty in Social Media

Shyam Nair

CategoryManagementConferenceLCandDI

Eric Togneri

Lottery Marketing Case Study Analysis presentation by Michael Thomas. Michael Thomas is a B2B and B2C marketing strategist, marketing brand champion, skilled corporate marketing and advertising agency seasoned professional. Michael has developed world class, best-in-class marketing, branding, and advertising strategies, campaigns, and programs for global large (Coke), global medium (Smithfield), and domestic small clients and organizations. Michael brings to the table proven success, large global firm best practices, strong personal and business maturity and emotional intelligence, and the passion for collaboration and branding success that leads to higher customer loyalty and increased market-share. He is dependable, balanced, rooted in a history of helping others and focusing on raising the bar on personal, group, and organizational performance, and a very caring family and people person.He is a productive "doer" who loves to be in the marketing and branding trenches as well as a very successful humble leader.

Lottery Marketing Case Study Analysis presentation by Michael Thomas. Marketi...

Michael Thomas

MBA for Church Leaders

Convergence

Insurance + Changing Face of Membership Associations

Chris Vaughan

Service is Your Best Marketing Strategy: 5 Quick Tips

Fivestars

Recently uploaded

In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring. Learn about: • The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks. • Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective. • Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification. • Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process. Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Inflectra

Quantum Computing: Current Landscape and the Future Role of APIs

Vlad Stirbu

The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.

Search and Society: Reimagining Information Access for Radical Futures

Bhaskar Mitra

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

FIDO Alliance

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

Welcome to UiPath Test Automation using UiPath Test Suite series part 2. In this session, we will cover API test automation along with a web automation demo. Topics covered: Test Automation introduction API Example of API automation Web automation demonstration Speaker Pathrudu Chintakayala, Associate Technical Architect @Yash and UiPath MVP Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP

UiPath Test Automation using UiPath Test Suite series, part 2

DianaGray10

Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”. All of this illustrated with link prediction over knowledge graphs, but the argument is general.

Neuro-symbolic is not enough, we need neuro-*semantic*

Frank van Harmelen

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

Product School

UiPath Test Automation using UiPath Test Suite series, part 3

DianaGray10

НАДІЯ ФЕДЮШКО БАЦ «Професійне зростання QA спеціаліста»

QADay

Key Trends Shaping the Future of Infrastructure.pdf

Cheryl Hung

Speed Wins: From Kafka to APIs in Minutes

confluent

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

Product School

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Thierry Lestable

Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place. Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects. Here’s what you’ll gain: - Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows. - Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy. - Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency. - Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity. We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic. Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.

Essentials of Automations: Optimizing FME Workflows with Parameters

Safe Software

In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development. This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.

PHP Frameworks: I want to break free (IPC Berlin 2024)

Ralf Eggert

Bits & Pixels using AI for Good.........

Alison B. Lowndes

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to: Create a campaign using Mailchimp with merge tags/fields Send an interactive Slack channel message (using buttons) Have the message received by managers and peers along with a test email for review But there’s more: In a second workflow supporting the same use case, you’ll see: Your campaign sent to target colleagues for approval If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team But—if the “Reject” button is pushed, colleagues will be alerted via Slack message Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors. And... Speakers: Akshay Agnihotri, Product Manager Charlie Greenberg, Host

Connector Corner: Automate dynamic content and events by pushing a button

DianaGray10

The Future of Platform Engineering

Jemma Hussein Allen

Recently uploaded (20)

Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality

Quantum Computing: Current Landscape and the Future Role of APIs

Search and Society: Reimagining Information Access for Radical Futures

FIDO Alliance Osaka Seminar: FIDO Security Aspects.pdf

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

UiPath Test Automation using UiPath Test Suite series, part 2

Neuro-symbolic is not enough, we need neuro-*semantic*

From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...

UiPath Test Automation using UiPath Test Suite series, part 3

НАДІЯ ФЕДЮШКО БАЦ «Професійне зростання QA спеціаліста»

Key Trends Shaping the Future of Infrastructure.pdf

Speed Wins: From Kafka to APIs in Minutes

From Siloed Products to Connected Ecosystem: Building a Sustainable and Scala...

Empowering NextGen Mobility via Large Action Model Infrastructure (LAMI): pav...

Essentials of Automations: Optimizing FME Workflows with Parameters

PHP Frameworks: I want to break free (IPC Berlin 2024)

Bits & Pixels using AI for Good.........

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

Connector Corner: Automate dynamic content and events by pushing a button

The Future of Platform Engineering

Loyalty canada 2013 presentation final

1. WILL THAT BE POINTS OR DISCOUNTS? HOW TO ATTRACT YOUNG SHOPPERS AND KEEP THEM Nicholas Bianchi Loyalty Canada July 24, 2013 Hilton Toronto Ontario

2. WHAT WILL I BE TALKING ABOUT? What is SPC Card? Loyalty and Me Youth and Loyalty: Perplexing Questions The Pulse: Basics The Pulse: Insights and Recommendations

3. WHAT IS SPC CARD?

7. 2013

8. LAW OF YOUTH DISREGARD?

9. $1,350,000,000,000

10. PERPLEXING QUESTIONS

11. THESE ARE YOUR FUTURE CUSTOMERS

12.

13. WTF IS A REWARD POINT WORTH?

14. WHAT DOES COLLECTING REWARD POINTS REALLY MEAN TO ME?

15. HOW LONG BEFORE I EARN ENOUGH POINTS TO REDEEM FOR…

16. …A TOASTER.

17. THE PULSE

18. Canadian youth shoppers, ages 14-24, are members of at least one loyalty program LOYALTY MEMBERSHIP

19. COALITION PROGRAMS

20. PROPRIETARY PROGRAMS PROPRIETARY PROGRAMS

21. When a retailer offers a loyalty program, I know they want to offer me the best deals BRAND LOVE

22. INSIGHTS AND RECOS

23. Prefer getting instant discounts versus collecting points MIX IT UP

24. Wish loyalty programs offered more of an experience rather than just discounts GET EXPERIENCED

25. Hardly ever redeem their points MAKE THEM REDEEMERS

26. Problem with most loyalty programs is that they aren't very good at providing benefits or rewards quickly enough GET FASTER

27. Unclear about the value of reward points and often find them confusing BE CLEAR

28. Don’t find communications I get from loyalty programs to be very relevant BE RELEVANT

29. Consider converting points or rewards into credits to pay down obligations like a monthly cell phone plan or a student loan BE REALLY RELEVANT

30. Consider contributing reviews or comments online in exchange for points, rewards or discounts TRADE UP

31. Like the idea of pooling points or rewards with friends and family as a route to bigger rewards, steeper discounts, etc. LET THEM SHARE

32. Consider providing personal preferences to a loyalty or rewards program in exchange for more targeted and relevant advertising and offers BE ON TARGET

33. Consider volunteering time to a cause or charity in exchange for points, rewards or discounts CAUSE IT

34. Consider driving my friends to shop in a given time period at a given store in exchange for points, rewards or discounts BE FRIENDLY

35. Consider converting points or rewards into ballots for daily contests to win trips, tickets and merchandise HAVE FUN, PLAY GAMES

36. WIN$10,000WIN$10,000 AMAZING PRIZESAMAZING PRIZES PLAY GAME!THE AND OTHER GRAND PRIZE PROVIDED BY YOU COULD

37. HIJACK - MEAT PACK GUATEMALA

Loyalty canada 2013 presentation final

Recommended

Recommended

More Related Content

What's hot

What's hot (14)

Similar to Loyalty canada 2013 presentation final

Similar to Loyalty canada 2013 presentation final (20)

Recently uploaded

Recently uploaded (20)

Loyalty canada 2013 presentation final