This document provides an overview and business case for a service called SendOut Cards. It discusses how the service helps people build relationships through appreciation by sending cards and gifts. It then outlines the opportunity, compensation model, and strategy for using the service to generate passive income through retail profits and commissions. The strategy involves signing up 10 customers per month who each send one card, which would allow the user to break even within a year through points accumulated.

1. Preparing for a Strong Launch By Todd Hood, Chief Cupid, Business Cupids

2. “ Doing” SendOut Cards We don’t “do” SendOut Cards We help build relationships through appreciation We train people on using the SendOut Cards service They “sow seeds of appreciation” through cards and gifts The more seeds they sow, the more relationships they reap Anyone can send a ‘thank you’ card Our people send cards with their own feelings/message Every card can also be sent with a gift from the catalog

3. What is the Business Case? Unique service Not offered anywhere else The opportunity Huge market Growth potential Simple Compensation Passive income source

4. Unique Service Use technology to transform appreciation More convenient than alternatives Less expensive than alternatives Simple Straightforward

5. The Opportunity Huge market 9 out of 10 people want the service (189MM adults*) Growth potential Goal - more people sending more cards Only 300,000 current SOC users (0.15% of population*) Current revenue ~$50MM; Goal revenue ~$1,000MM Simple internet-based service Low investment/maintenance/overhead No inventory needed * Source: U.S. Census Bureau, Survey of Income and Program Participation, 2004 Panel, Wave 5

6. Compensation Immediate retail profit (no recruiting needed) ~$.36/card 10 customers->100 customers->1000 customers->nolimit Incremental income monthly Leadership bonuses $100-250/new rep Organization commissions 2-5% of your organization total point volume

7. Monthly Strategy Let 10 people each month send a card Sign 2 of them for $10 monthly auto-ship (20 pts/month) Help others buy ‘one-time’ points (40 pts/customer) Send each of them a ‘thank you’ card immediately Send each of them a ‘thank you’ email 60 days later Use the rest of your points to send cards/gifts to others Refer anyone interested in more to me I’ll sign them up with you

8. Break-even Risk Analysis Total investment ($584) $398 Entrepreneur Package (includes first 100 cards) $186 - $15.50/month (25 cards/month) Break-even $586 $586 - Retail Profit and Commissions Add 2 customers/month (20 points/customer) = over 3000 points Total annual points sold = ~3000* $.1955= $586 Does not include one-time purchases or Leadership Bonuses You will have sent all your cards in 2010 for free 24 people will thank you for providing them convenience and inexpensive option to reach others You will receive retail profit and commissions in 2011, etc.

9. Next Steps Write 10 names for each month in 2010 Thoughtful Computer users Already send cards Get their mailing addresses (envelopes from cards) Send them customized ‘thinking of’/’thank’ you cards No advertising, just your feelings Contact them a week later to confirm receipt Let them send a card to someone This is the first step where you need a rep account

10. Questions Todd Hood Chief Business Cupid [email_address] 203-570-5733