Individual giving accounts for 72% of total annual U.S. giving. However, non-profits are relying more on community support as they face increased competition for donor dollars and demand for services rises. An e-commerce marketplace is proposed as a potential solution, where donors can support non-profits through regular online shopping with a portion of sales going back to the non-profits. The company Cause Genesis offers such a marketplace platform and claims it can generate consistent income and keep donors engaged without interfering with existing fundraising strategies.

1. Cause Genesis
Imagine ◊ Innovate ◊ Prosper

2. NPOs Rely on Community Support
268
57
29
19
257
53
28
18
0 50 100 150 200 250 300
Individual
Giving
Foundations
Bequests
Corporate
Annual U.S. Giving
2015 v. 2014
(in billions)
Giving 2014 Giving 2015
72% of giving in the U.S. comes from individuals
Source: Giving USA 2015

3. • Requiring More from Less: Per capita giving: up / donor numbers: down
• More Competition for Donor Dollars: Number of NPOs has increased by
more than 30% in the last decade
• Demand for Services Up: Cuts in government
services, NPOs asked to pick up the slack
• Government Funding Stretched:
Fewer dollars /Increasing demand
Source: Angela Stringfellow; Amex Open Forum
Organizations Being Stretched

4. Potential Solutions
• Additional Events & Campaigns
• Individual Asks
• Operating Efficiencies
• Service Reductions
OR

5. eCommerce
An
eCommerce
Market
Place
Donors Help
You As They
Shop & Buy

6. Does eCommerce make sense?
http://www.raise-funds.com/2001/should-your-organization-sell-products-services-to-raise-money/
• Ecommerce is a Proven Philanthropic Process
• Cost/Benefit challenging for Single Store Solutions
• Consistent, Reliable Income
• Doesn’t Interfere with Existing Campaigns or Strategies
• Properly Marketed, Ecommerce Keeps Donors Connected

7. Why Cause Genesis is Different
Varies

8. Here’s How We Help
• Offer Great Products on Your Store
• Provide Articles of Interest and Engaging Offers
• Connect to Donors in Your Name
• Convert Interest into Store Transactions
• Use Interest to Attract New Donors

9. Revenue Potential
* Based on an average transaction of $50 &
an automatic donation percent of 15% on purchased product

10. Next Steps
Schedule a Demo:
contact Doug Jacke
djacke@causegenesis.com
Sign-up Now:
click here to get started
recengine.causegenesis.com/ecc/signup