Digital marketing is the part of marketing that uses the Internet and online digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Its evolution throughout the 1990s and 2000s changed the way brands and businesses use technology for marketing. Digital marketing also extends to non-internet channels, providing digital media such as television, mobile phones (SMS and MMS), callbacks, and hold ringtones for mobile phones.

1. PRACTICALLY DIGITAL
MARKETING TRAINING
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Digital marketing is the part of
marketing that uses the Internet and
online digital technologies such as
desktop computers, mobile phones,
and other digital media and platforms
to promote products and services. Its
evolution throughout the 1990s and
2000s changed the way brands and
businesses use technology for
marketing. Digital marketing also
extends to non-internet channels,
providing digital media such as
television, mobile phones (SMS and
MMS), callbacks, and hold ringtones for
mobile phones.

2. Digital marketing Plans
• As digital platforms became more integrated into marketing plans and
everyday life and as people increasingly used digital devices instead of
visiting brick-and-mortar stores, digital marketing campaigns using a
combination of search engine optimization (SEO), marketing in search
engines (SEM), content marketing, influencer marketing, content
automation, campaign marketing, data-driven marketing, e-
commerce marketing, social media marketing, social media
optimization, direct email marketing, display advertising, e-books and
optical discs and games became commonplace.

3. Online advertising
• Expansion into non-Internet channels differentiates digital marketing
from online advertising. The development of digital marketing is
inseparable from the development of technology. One of the first key
events happened in 1971 when Ray Tomlinson sent the first email and
his technology set the platform to allow people to send and receive
files through different machines.

4. Storage capacity
• However, the best-known period as the beginning of digital marketing
is the year 1990, when the Archie search engine was created as an
index for FTP servers. By the 1980s, the storage capacity of computers
was already large enough to store huge volumes of customer
information. Companies began to choose online techniques such as
database marketing rather than shortlist intermediaries.

5. Marketing Technology
• These kinds of databases have enabled companies to track customer
information more effectively, thus transforming the buyer-seller
relationship. However, the manual process was not as efficient. In the
90s, the term Digital Marketing appeared for the first time. With the
advent of server/client architecture and the popularity of personal
computers, Customer Relationship Management (CRM) applications
have become a significant factor in marketing technology.

6. Service applications
• Fierce competition forced vendors to include more services in their
software, or for example marketing, sales and service applications.
Marketers were also able to own huge online customer data using
ecru software after the Internet was born. Companies could update
data on customer needs and prioritize their experiences. This led to
the launch of the first clickable banner ad, AT&T's "You Will"
campaign, in 1994, and within the first four months of its launch, 44%
of all people who saw it clicked on the ad.

7. Marketing development
• In the 2000s, with the rise of Internet users and the birth of the
iPhone, customers began to search for products and make decisions
about their needs online first, instead of consulting with a
salesperson, creating a new problem for the company's marketing
department. Additionally, a 2000 UK survey found that most retailers
did not register their own domain address. These challenges have
encouraged marketers to look for new ways to integrate digital
technologies into market development.

8. Online, Internet & Web marketing
• Through various channels to search for product information. Changing
customer behavior has improved the diversification of marketing
technologies. Digital marketing is also referred to as "online
marketing", "internet marketing" or "web marketing". The term
digital marketing has grown in popularity over time. In the US, online
marketing is still a popular term.

9. Global digital marketing
• In Italy, digital marketing is referred to as web marketing. Global
digital marketing has become the most widespread concept especially
after 2013. Digital media growth was estimated at 4.5 trillion online
ads served annually, with digital media spending growing 48% in
2010. A growing portion of advertising comes from businesses using
online behavioral advertising (OBA) to tailor advertising to Internet
users, but OBA raises concerns about consumer privacy and data
protection.