The document discusses strategies for providing personalized healthcare that focuses on the patient. It involves creating a centralized patient record system that integrates with other systems and can be accessed anywhere through mobile devices. It also discusses using analytics of patient data to better engage with patients through reminders, education, and managing health plans in a seamless experience across healthcare providers. The goal is to improve patient experience and loyalty through continuous engagement.

2. 17% 23% 16%1st2nd
d
:
0
-59%
Patient
Seeks
Guidance &
Knowledge
Personalized,
affordable &
yet top of the
line treatment
& experience
Best in class
specializations
under one roof
Continuous
care
throughout
the lifecycle
and beyond
Family Care
Integrated
View of his
wellness

3. 17% 23% 16%1st2nd
d
:
0
-59%
Smarter marketing
with Knowledge tools
Patient 360
Big Data,
Analytics,
Integration and
Alerts
Self care portal &
integration with
TP providers
Integrated
programs &
proactive reach &
care

5. Data Security
Business
Analytics
AI/ML
RPA
Digi-Care - The Lifecycle
Pre-Engagement Engagement Post Engagement
• Family
healthcare
in

7. Patient Needs Guidance & Knowledge
Research & Knowledge
• Understanding Problem
and remedies
• Looking For Free Advice
• What Content is Authentic
• Save research & create
knowledge repository
References
• Doctors
• Treatment in Relations
• Social
Visit
• Treatment & Expense
• Enquire & Explore
• First Hand Experience
Engage
• Doctor & Staff Engagement
• Perception vs Reality
• Care
Patient
Perspective
Research & Knowledge
• Understanding Problem
and remedies
• Looking For Free Advice
• What Content is Authentic
• Save research & create
knowledge repository
References
• Doctors
• Treatment in Relations
• Social
Visit
• Treatment & Expense
• Enquire & Explore
• First Hand Experience
Engage
• Doctor & Staff Engagement
• Perception vs Reality
• Care
Patient
Perspective

8. Marketing for Health
Digital Presence
• Content Marketing
• Get The Traffic -
SEO/Influencer Marketing
• Social Engagement
References
• Engage Sales For Doctor Referrals
• Viral Marketing on Social- Specialty
Selling
• Success Videos
Market Your Strengths
• One Stop Shop For Health
• Proper Segmentation
• Events Management
• Self Help Portal
On-Ground Events
• Free Camps- Get Patient Data on App
• Health Talk
• Email/SMS/Social Marketing
Solution
Digital Presence
• Content Marketing
• Get The Traffic -
SEO/Influencer Marketing
• Social Engagement
References
• Engage Sales For Doctor Referrals
• Viral Marketing on Social- Specialty
Selling
• Success Videos
Market Your Strengths
• One Stop Shop For Health
• Proper Segmentation
• Events Management
• Self Help Portal
On-Ground Events
• Free Camps- Get Patient Data on App
• Health Talk
• Email/SMS/Social Marketing
Solution

9. Marketing Segmentation
Campaign
Management
Email/SMS
Marketing
Budget,
Costing, ROI
Sales Referral Sales
Visit Planning &
Expense
Management
Corporate Sales
International
Patients
Social
Content
Marketing-
Blogs, Videos,
Articles
Influencer
Marketing
Viral Social SEO/SEM
Knowledge Save Searches
Referred
material
Social &
whatsapp
repository
Other
references &
documents
Marketing Segmentation
Campaign
Management
Email/SMS
Marketing
Budget,
Costing, ROI
Sales Referral Sales
Visit Planning
& Expense
Management
Corporate
Sales
International
Patients
Social
Content
Marketing-
Blogs, Videos,
Articles
Influencer
Marketing
Viral Social SEO/SEM
Knowledge Save Searches
Referred
material
Social &
Whatsapp
repository
Other
references &
documents

11. Patient 360
• Aligning Health
Applications To Get
Patient Data
• Big Data Analytics
• Present as desired
• Make Available & Handy
• Third Party Integrations
Personalized
• From Reception to
Doctor
• Health Trending records
for Patient & Doctor
• Overall Perspective
• Self additions/
declarations by patients
Engage For Health
• Moving Beyond Visit
Solutions
• Manage Health Plan for
Patient
• SPOC- Doctor, Lab &
Specialty
Seamless Experience
• CSAT Solutions
• Customer Self-Help
• KRAs Around Patient
Experience & Care
• Customer Service Team
Patient 360
• Aligning Health
Applications To Get
Patient Data
• Big Data Analytics
• Present as desired
• Make Available &
Handy
• Third Party Integrations
Personalized
• From Reception to
Doctor
• Health Trending records
for Patient & Doctor
• Overall Perspective
• Self additions/
declarations by patients
Engage For Health
• Moving Beyond Visit
Solutions
• Manage Health Plan for
Patient
• SPOC- Doctor, Lab &
Specialty
Seamless Experience
• CSAT Solutions
• Customer Self-Help
• KRAs Around Patient
Experience & Care
• Customer Service Team

12. Big-Data
HIS/EHR/CRM
Integration
Centralized
Patient Records
Presentation with
Relevance &
Convenience
Moving beyond
Hospital records
Integrations Mobility
Email/SMS
Communications
Workflow Rules
of Engagement
Business
Intelligence
Patient
Portal
Access Anywhere
Self-Help & Self
additions
Engage-Educate-
Advice
Reminders
Big-Data
HIS/EHR/CRM
Integration
Centralized
Patient Records
Presentation with
Relevance &
Convenience
Moving beyond
Hospital records
Integrations Mobility
Email/SMS
Communications
Workflow Rules
of Engagement
Business
Intelligence
Patient
Portal
Access Anywhere
Self-Help & Self
additions
Engage-Educate-
Advice
Reminders

14. EngageEverywhere
• Email/Social/SMS
• Customer Self Help
Portal-Keep
Personalized and
Engaging
• Organize
Specialists Talks-
Educational Series
• Social Listening
and Engagement ProactiveLifestyle
• Manage Health
Plan- Lifestyle,
Diagnosis, Visits &
Treatments
• Share Proactive
alerts & Reminders
• Keep Relevant
Teams on the Toes
• Make Calendar
Plans for the
Patient
BenefitForLoyalty
• Treat Different –
Give Preference
• Free Advices-
Content
• Discounts
• Ask For Referrals
• Engage in Surveys
& Product
improvements

15. Engagements
Activity
Manager
Social
Engagement
Patient Portal
Webinars &
Series
Proactive
Lifestyle
Patient Plans
Email/SMS
Reminders
Stakeholder
Alert &
Involvement
KRA & Goals
Aligned to
Patient
Loyalty
Loyalty
Management
Rewards
Programs
Schemes Referrals
Engagements
Activity
Manager
Social
Engagement
Patient
Portal
Webinars &
Series
Proactive
Lifestyle
Patient Plans
Email/SMS
Reminders
Stakeholder
Alert &
Involvement
KRA & Goals
Aligned to
Patient
Loyalty
Loyalty
Management
Rewards
Programs
Schemes Referrals

17. • Experience of working with the market leaders in their own industry vertical
• Part of the ICS Group.
• Availability of domain experts for healthcare and experience of working with
the leading healthcare providers in India.
• Expertise of multiple deployment of innovative solutions around MS CRM
• Gold certified partner for Microsoft CRM solutions
• Diverse Competencies covering - Business consulting, Package solution
implementation – ERP, CRM , Application development, Enterprise mobility
solutions, Big data, AI and RPA.
17
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