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Online Strategies Fro Retailers 1.0

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This presentation was delivered at the Sensis theater for AIMIA Victoria. The presentation covered key strategies for building a successful online strategy- focusing on traditional/establish retailers.

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Online Strategies Fro Retailers 1.0

  1. 1. AGENTS OF CHANGE Living and loving the communication revolution. Retail Strategies ! Rhys Hayes
  2. 2. The Newspaper Business
  3. 3. Content Content Me Devices Aggregators Creators
  4. 4. What can we learn from their mistakes?
  5. 5. Your Retail Store Front
  6. 6. Your Digital Store Front Your competitors Can you spot the difference?
  7. 7. The very latest, first! Standard retail offer Compare and review Massive savings Special needs
  8. 8. Ways to Product Product Me buy Aggregators Manufacturers
  9. 9. How can we differentiate and create value in a world filled with choice? Your competitors Your Digital Store Front
  10. 10. Four Steps Getting on the right track
  11. 11. You’ve got to be there Step One (of Four) Get your products online and indexed 1. Power your online product database with your core inventory/product management system. 2. Get your product data and content up to scratch (images, descriptions) 3. At all costs put a price on it 4. Meta data (learn to worship it)
  12. 12. Step Two (of Four): Get the right foundations: Well supported, well adopted software platforms Getting the right mix: 1. Don’t go with the agencies proprietary CMS 2. Open source or .Net - its your call. 3. Make sure it has a well supported developer community.... 4. Make sure plenty of other people are using it 5. Integration: the API is the key...
  13. 13. Follow the rules: Step Three (of Four) Attract, engage, convert, retain
  14. 14. Follows the rules: Step Three (of Four) Attract -Social media strategy - Display advertising media buy - Search strategy (SEM, SEO) - Integrating your offline / traditional strategy - Enabling your retained evangelists - Partnership
  15. 15. Follows the rules: Step Three (of Four) Engage - Give me what I want! and then some! - It all starts with great products - Then great shopping tools - Then great community tools - Then continuos improvement (you’ll find the answers to your continuous improvement strategy in your analytics data)
  16. 16. Follows the rules: Step Three (of Four) Convert - Worship thy conversion funnel - Analyse, track and constantly improve
  17. 17. Follows the rules: Step Three (of Four) Retain - If a bird in the hand is worth two in the bush, then a qualified customer on your CRM is worth 10 that aren’t - Build a community around the brand by enabling your product evangelists - Build a communications strategy around personalisation
  18. 18. Now differentiate: Step Four (of Four) It’s time to deliver on the brand promise “Mighty Helpful” “Service, advice “No other store” and the right price” “pay less, pay cash” “eee-easy” “.... is MY store” “lowest prices guaranteed”
  19. 19. The Four Key Steps: 1. You’ve got to be there: Get your products online and indexed 2. Get the right foundations: Well supported, well adopted software platforms 3. Follows the rules: Attract, engage, convert retain 4. Now differentiate: It’s time to deliver on the brand promise

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