Drive Sales With Location-Based Mobile Behavioral Data

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View the full webcast here: http://rtou.ch/2psEzLA GIS Drives Customer Engagement Data and Location Analytics Enable Retailers to better understand their customers

Marketing

Drive Sales With Location-Based
Mobile Behavioral Data
#LocationAnalytics
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#LocationAnalytics
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Retail Touchpoints: @RTouchPoints
Adam Blair: @Adamblair29
Esri: @esri
Gary Sankary: @GarySankary
UberMedia: @UberMedia
Doug Shaddle: @ShaddleD

#LocationAnalytics
About Retail TouchPoints
ü Launched in 2007
ü Over 40,000 retail subscribers
ü To provide executives with
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a variety of digital medium
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#LocationAnalytics
Speakers
MODERATOR:
Adam Blair
Executive Editor, Retail TouchPoints
Gary Sankary
Retail Industry Solutions
Esri
@GarySankary
Doug Shaddle
Director of Data Sales
UberMedia
@ShaddleD

GIS Drives Customer Engagement
Data and Location Analytics Enable Retailers to
better understand their customers
Gary Sankary – Retail Industry Manager, Esri
Doug Shaddle – Director of Data Sales, UberMedia

Esri
20,000 Cities & Local Governments
30,000 Businesses
2,200 States & Regional Agencies
5,000 NGOs
3,300 Utilities
10,000 Colleges & Universities
1,100 National Government
Agencies

8
Revolutionary Mobile Intelligence Engine that harnesses the
power of mobile data to dramatically improve marketing,
business intelligence and decision-making.
1 Billion
Monthly Active Devices globally
400 Million
Monthly Active Devices in the US
12 Trillion+
Total Location Observations since
January 2014

GIS in Retail
• Traditional use cases for GIS in retail
-Market planning and site selection
-Routing and distribution network planning
-Reporting and Business Intelligence
-Field and HQ Engagement

Traditionally GIS is used for “Macro” level mapping and analysis
Traditionally GIS has been
used for “macro” level
mapping and analysis

Competitive Store Analysis
UberMedia’s mobile data gives brands insights not only to their stores but to their
competitors. In this analysis, customer behavior at two competing national retailers
located across the street from one another are analyzed.
• Understand our customers’ travel behaviors. And competitor’s customers!
• Determine if there is a difference in behaviors.
• Analyze the demographics of each customer set.

$What’s the business value of this type of analysis? Commercial Brokers • Improved client positioning • Increased premiums on leasing opportunities Investors • Detailed, precise and timely behavioral trend analysis Other Industries and Users • Smart Cities, Municipality Development &Planning, Resource Management, Emergency Services Planning Retail Brands • Precision customer data at a fraction of the cost of in-store intercept surveys. • Improved Trade Areas for RE planning. • More precise understanding of customers for marketing, merchandising, buildout, etc. Property Developers and Operators • Improved leasing rates and terms • Competitive property analysis to understand market opportunity and threats • Footfall trends to stay ahead of the competition$

Gary Sankary
Industry Manager Retail
gsankary@esri.com
Doug Shaddle
Director, Data Sales
dshaddle@ubermedia.com

#LocationAnalytics
Q&A / Speakers
MODERATOR:
Adam Blair
Executive Editor, Retail TouchPoints
Gary Sankary
Retail Industry Solutions
Esri
@GarySankary
Doug Shaddle
Director of Data Sales
UberMedia
@ShaddleD

#LocationAnalytics
Thank You For Joining Us
View this presentation on-demand at:
http://rtou.ch/LocationAnalytics-Esri

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Drive Sales With Location-Based Mobile Behavioral Data

1. Drive Sales With Location-Based Mobile Behavioral Data #LocationAnalytics SPONSORED BY

2. #LocationAnalytics Questions, Tweets, & Resources Submit your questions here Download today’s resources Join the conversation #LocationAnalytics

3. #LocationAnalytics Follow This Event On Twitter #LocationAnalytics Retail Touchpoints: @RTouchPoints Adam Blair: @Adamblair29 Esri: @esri Gary Sankary: @GarySankary UberMedia: @UberMedia Doug Shaddle: @ShaddleD

4. #LocationAnalytics About Retail TouchPoints ü Launched in 2007 ü Over 40,000 retail subscribers ü To provide executives with relevant, insightful content across a variety of digital medium Sign up for our weekly newsletter: www.retailtouchpoints.com/subscribe

5. #LocationAnalytics Speakers MODERATOR: Adam Blair Executive Editor, Retail TouchPoints Gary Sankary Retail Industry Solutions Esri @GarySankary Doug Shaddle Director of Data Sales UberMedia @ShaddleD

6. GIS Drives Customer Engagement Data and Location Analytics Enable Retailers to better understand their customers Gary Sankary – Retail Industry Manager, Esri Doug Shaddle – Director of Data Sales, UberMedia

7. Esri 20,000 Cities & Local Governments 30,000 Businesses 2,200 States & Regional Agencies 5,000 NGOs 3,300 Utilities 10,000 Colleges & Universities 1,100 National Government Agencies

8. 8 Revolutionary Mobile Intelligence Engine that harnesses the power of mobile data to dramatically improve marketing, business intelligence and decision-making. 1 Billion Monthly Active Devices globally 400 Million Monthly Active Devices in the US 12 Trillion+ Total Location Observations since January 2014

9. GIS in Retail • Traditional use cases for GIS in retail -Market planning and site selection -Routing and distribution network planning -Reporting and Business Intelligence -Field and HQ Engagement

10.

11.

12. Traditionally GIS is used for “Macro” level mapping and analysis Traditionally GIS has been used for “macro” level mapping and analysis

13. Mobile Data Drives Insights

14. Competitive Store Analysis UberMedia’s mobile data gives brands insights not only to their stores but to their competitors. In this analysis, customer behavior at two competing national retailers located across the street from one another are analyzed. • Understand our customers’ travel behaviors. And competitor’s customers! • Determine if there is a difference in behaviors. • Analyze the demographics of each customer set.

15.

16. Path to Purchase

17. Competitor Path to Purchase

18. Competitor Path to Purchase

19. Competitor Path to Purchase

20. Competitor Path to Purchase

21. Evening Device Locations

22. Competitor Evening Device Locations

23.

24. What’s the business value of this type of analysis? Commercial Brokers • Improved client positioning • Increased premiums on leasing opportunities Investors • Detailed, precise and timely behavioral trend analysis Other Industries and Users • Smart Cities, Municipality Development &Planning, Resource Management, Emergency Services Planning Retail Brands • Precision customer data at a fraction of the cost of in-store intercept surveys. • Improved Trade Areas for RE planning. • More precise understanding of customers for marketing, merchandising, buildout, etc. Property Developers and Operators • Improved leasing rates and terms • Competitive property analysis to understand market opportunity and threats • Footfall trends to stay ahead of the competition

25. Gary Sankary Industry Manager Retail gsankary@esri.com Doug Shaddle Director, Data Sales dshaddle@ubermedia.com

26. #LocationAnalytics Q&A / Speakers MODERATOR: Adam Blair Executive Editor, Retail TouchPoints Gary Sankary Retail Industry Solutions Esri @GarySankary Doug Shaddle Director of Data Sales UberMedia @ShaddleD

27. #LocationAnalytics Thank You For Joining Us View this presentation on-demand at: http://rtou.ch/LocationAnalytics-Esri

Drive Sales With Location-Based Mobile Behavioral Data

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