Living labs are used as test beds to develop and validate prototypes, Users and other stakeholders actively participate in these development, testing and diffusion phases. They don’t only serve as test environments, but also as part of a design driven research and knowledge dissemination process, helping transfer design technology and practices into societies.

1. Experiential
Design
Landscapes
How to design for
behaviour change,
towards an active lifestyle
Michel Peeters & Carl Megens

2. 11 hours

3. 40% higher
risk

4. Sedentary
lifestyle

5. Collective
approach

6. In the
everyday life

7. Challenge
Society
Experiential Design Landscape
Designing
intervention
Analysing & validating Acquiring data
Envisioning
Interaction
Hard data
gathering
tools
Experiential
Probe
Soft data
gathering
tools

8. In the
everyday
life
Bouncers

10. In the
everyday
life
Social Stairs

11. Open &
Explorative

12. Open &
Explorative

13. Open &
Explorative

17. Longitudinal

18. Bouncers
dashboar
d

20. Multiple
Stakeholders

21. Experiential
Design
Landscapes
How to design for
behaviour change,
towards an active lifestyle
Michel Peeters & Carl Megens

22. Ecological Validity
ExperimentalControl

24. reflecting
reflecting
reflecting
reflecting
reflecting
thinking:
analysing
abstracting
conditional
decisions and
deliverables
making:
synthesising
concretising
envisioning and
transforming
(personal, social &
societal)
exploring
validating and
launching in
context

25. innovators early adopters
adoption time
adopterspercentage
chasm
early majority
emerging
mass market
late majority laggards
diffusion process

26. Professional athletes
High-level athletes
Non-active
Performance athletes
Recreational athletes
Diffusion

28. 200
100
150
50
0
Bloom Guitar Drums
Stepsperusesession

29. 100
50
75
25
0
Time(s)perusesession
Bloom Guitar Drums

30. Bloom2.0
Bloom
Userloop
Bloom
ManyNotes
Bloom
BGfadein
Bloom
ComputerLoop
Guitar
Bloom1.0
Drums

31. Ecological Validity
ExperimentalControl
Lab Research
Living Lab
Design research
‘in the field’
Experiential Design
Landscapes

32. Contextual
control
Social
fidelity
Environmental
fidelity
Temporal
fidelity
Lab Research ++ - -- +/-
+ +/- + +
-- + ++ +
+/- ++ ++ ++
Living Lab
Experiential Design
Landscape (EDL)
Design research
‘in the field’

33. Interaction Interaction
Challenge
Experiential Design Landscape
Experiential Design Landscape
Designing
intervention
Analysing &
Modelling
Envisioning
Business
model
generation
Acquiring data Acquiring data
Modelling &
Validating
explorationofemergentbehaviour explorationforexploitation valorisation
Business,societal&governancestakeholders
Researchstakeholders
Value
proposition
Designing
interventions
Softdata
gathering
tools
Softdata
gathering
tools
Society
Envisioning
Experiential
Probe
Harddata
gathering
tools
Harddata
gathering
tools
Value
Probe

34. Interaction Interaction
Experiential Design Landscape
Experiential Design Landscape
Designing
intervention
Analysing &
Modelling
Envisioning
Acquiring data Acquiring data
Modelling &
Validating
explorationofemergentbehaviour explorationforexploitation
Designing
interventions
Softdata
gathering
tools
Softdata
gathering
tools
Envisioning
Experiential
Probe
Harddata
gathering
tools
Harddata
gathering
tools
Value
Probe

35. Interaction
ndscape
Experiential Design Landscape
Designing
intervention Envisioning
Business
model
generation
Acquiring data Acquiring data
Modelling &
Validating
behaviour explorationforexploitation valorisation
Value
proposition
Designing
interventions
Softdata
gathering
tools
riential
robe
Harddata
gathering
tools
Harddata
gathering
tools
Value
Probe