The document discusses the Internet of Things (IoT), including what it is, why it is important, key sectors and applications, and examples. It defines IoT as the interconnection of uniquely identifiable embedded devices within the existing internet infrastructure. IoT allows the use of data and connectivity between devices to improve the physical world. Major sectors include consumer, commercial, enterprise, and industrial applications. Current applications are focused on machine-to-machine communications and operations in traditional industries. The future of IoT is promising but challenges remain around consumer adoption and ensuring security of connected devices and data.

1. Internet of Things
What it is, where it is
going and how it is
being applied
Justin Grammens
IoTWeeklyNews

2. About Me
❖ Entrepreneur & Engineering Cofounder at Code42
❖ Leader in new and emerging technology
❖ Mobile Software Company - Recursive Awesome
❖ Mobile Twin Cities and Mobile March Conference
❖ Arduino.MN & Connected Devices Community
❖ #IoTHackDay & IoTFuse Conference
❖ IoTWeeklyNews - Newsletter covering IoT trends

3. Internet of Things
❖ What is it?
❖ Why should you care?
❖ What are the key sectors?
❖ Where is it being applied?
❖ Examples
❖ Summary

4. Jason Silva - Shots of Awe

5. What is the Internet of Things?
❖ Definition: Interconnection of uniquely identifiable
embedded computing-like devices within the existing
Internet infrastructure ( source: Wikipedia )
❖ People often forget that data is nothing without
analytics. Monitoring, management, etc. are important!
❖ My definition: Using data and connectivity between
device to improve the physical world in which we live

6. What is the Internet of Things?
❖ “Internet of Things” terminology
❖ Concept coined at MIT Auto-ID Center in 1999
❖ Lots of talk on RFID and NFC, but little action
❖ Past: Roots in industry and business ( M2M )
❖ Today: Mobile phones have brought in consumers
❖ Has now reached the “hype” stage

7. Hype Cycle Phases

8. Technology Hype Cycle

9. Google Trends

10. Google Trends

11. Why should you care?
❖ Major technology convergence coming.
❖ Bigger than the explosion of mobile in 2007
❖ Cheap hardware and low cost networks
❖ 3D printing for low volume runs
❖ Low cost cloud infrastructure
❖ Consumer appetite for monitor and tracking things
❖ Standards starting to emerge - BLE, NFC, Zigbee, AllSeen
❖ Ubiquity of mobile devices for data access

12. Why should you care?
The cost to compete is dropping every day

13. Why should you care?
❖ Open hardware having same
effect as open source
software
❖ Arduino
❖ Low Cost
❖ Low Power
❖ Well Supported
❖ Excellent for LEAN
prototyping

14. Why should you care?
Investors have been pouring money into IoT

15. Why should you care?
Investors have acquiring IoT companies

16. Why should you care?
❖ Google - Purchased Nest for $3.2
billion
❖ Intel - $529 million revenue from IoT
Division vs. only $51 million from
mobile unit.
❖ Apple - Homekit / HealthKit
opportunities
❖ Samsung - Purchased SmartThings for
$200 million

17. Why should you care?
Benefits by companies deploying IoT solutions

18. Why should you care?
Connectivity increases value in your product using data

19. What are the key sectors?
❖ Technology adoption curve. For IoT:
❖ Consumer = still in early adopter
❖ Commercial = solidly in early majority

22. What are the key sectors?
❖ Kickstarter projects are too focused on the consumer.
❖ Building a start up? Focus on the business sector!
❖ Don’t need to solve the entire problem. Focus on one:
❖ Sensors
❖ Apps
❖ Cloud
❖ Integration Services

23. Where is it heading?
Enterprise is leading today. Others expected to follow.

24. Where is it heading?
Even by 2018 half will be in business devices

25. Where is it heading?

26. Consumer Adoption
Source: Acquity, 2014

27. Consumer Adoption Still Slow
Source: Acquity, 2014
❖ 87% of consumers haven’t heard the term
“Internet of Things”

28. Where is it being applied?
Software and Services are the growth channels.

29. Where is it being applied?
Still very much focused on M2M and operations

30. Where is it being applied?
Currently very focused on traditional M2M

31. Where is it being applied?
Currently very focused on traditional M2M

32. Examples

33. Spark
2 Kickstarters > $1MM Pledged

34. Hidrate

35. Choosatron

36. Water Meter Solutions

37. Deeper: Smart Portable Fish Finder

38. Deeper: Smart Portable Fish Finder

39. TaggPlus

40. Sensoria

41. Others - Body

42. Others - Body

43. Others - Home

44. Others - City

45. Others - City

46. Others - Industry

47. Others - Industry

48. Others - Environment

49. Others - Environment

50. Good Use of IoT?
Source: Declan Brennan, Irish Farmer

51. Your Product - Questions
❖ Data
❖ If you collected data via sensors, would it provide value?
❖ Connected
❖ Does having the device online provide an improved experience?
❖ Smart
❖ Does adding intelligence into your product make sense?
❖ Is adding connectivity worth the effort and provide value?
❖ It all comes at a cost. Nothing is free

52. Summary
❖ Some IoT devices are still solutions waiting for a problem
❖ Consumers are still weary until they see applications
❖ Need solutions that are drop dead simple
❖ Easy to explain and provide immediate value
❖ Boomers have money to buy solutions, but a hard market
to sell into
❖ Look for solutions to sell into the enterprise

53. Summary
❖ Can not compromise security and personal data
❖ Is your product focusing on a younger audience?
❖ Optimize for mobile devices
❖ Get to the point and interaction quickly
❖ Provide a social component
❖ Early adopters have some forgiveness in design

54. Summary
❖ Web 1.0 - Connecting People to the Internet (Browser)
❖ Web 2.0 - Connecting People to People (Social & Mobile)
❖ Web 3.0 - Connecting Objects to People and Objects to
each other (IoT)
❖ Lots of talk about the what will happen beyond 2020
❖ Focus on what you can build today!

55. Thank You
Justin Grammens
justin@iotweeklynews.com
http://iotweeklynews.com