Crowdfunding Project we worked on for a Fashion Finance Class.

1. DRESS FOR SUCCESS
Crowdfunding Team
Ksenia Kartamyshev, Anastasia Kolb, Alfonso
Bautista, Ann-Margaret Conca,
Michael Xu, Chris Yang, Tearance Weakley,
Michal Zajac

2. Background
Dress for Success® is an international not-for-profit organization that
empowers women to achieve economic independence
Headquarters are located in New York, New York
Started operations in 1996 by Nancy Lublin
Morris County office is run by 3 people and serves 10 counties: Bergen -
Essex -Hunterdon - Middlesex - Morris- Passaic - Somerset - Sussex -
Union - Warren
Volunteers, donors, supporters provide a huge help to their office

3. Mission
Empower women to achieve economic independence
Provide a network of support
Provide professional attire and development tools
Help disadvantaged women thrive in work and in life
Video
“Thank you for not letting my past dictate my future.” -Deborah

4. On Location

5. boutique

6. Services
Suiting Program
Career Center
Professional Women’s Group
Going Places Network presented
by Walmart Foundation
Foundations of Success
Workshops

7. Cause for Choosing Dress for Success
Fashion- and Business-related at the same time
Donation-Based Crowdfunding
Almost each woman can find the clothes in her closet that could be donated
Improves the sense of well being
Physical, mental and social benefits from volunteering for a great cause
Inform others about issues of social injustice
Donations are tax deductible (provides tax forms)

8. Statistics
Worldwide Dress for Success has expanded to almost 145 cities in 20
countries
Has helped more than 850,000 women work towards self-sufficiency
DFS Morris County Served over 1,100 women in 2015; approximately 600
were reached by Mobile Program
Many are single mothers supporting an entire household
Referred by over 100 local agencies including Homeless Solutions, Jersey Battered Women's
Service and Workforce NJ
Each woman gets $1,000 worth of clothes to start a professional wardrobe

9. Evaluating Charities : Why Dress for Success
Key Metrics :
● Fundraising
Efficiency
● Administrative
Expenses
● Government
Grants

10. Goodwill Rescue Mission

11. Goodwill Industries of Greater New York & Northern New Jersey

12. Dress For Success Worldwide

13. Individual Roles
● KSENIA
○ Establishing Contacts
● ANASTASIA and ANN-
MARGARET
○ Marketing/Branding
● TEARANCE
○ Accounting & Financing
● ALFONSO
○ Supply Chain Manager
● MICHAL
○ Project Manager
● CHRIS and MICHAEL
○ Public Relations

14. Donation-Based Crowdfunding
“The way to source money for a project by
asking a large number of contributors to
donate a small amount to it” (Investopedia)

15. Activities for the Project
● Got in touch with Dress For Success Morris County
● Wrote a letter to give out to potential donors/stores
● Stores we reached out to
○ Judy’s Group, Dressbarn, Target, Ann Taylor, White House/Black Market
○ J-Crew, Forever 21, ShopLatitude, Marshall’s, Torrid, and Avenue
○ Nordstrom, Bloomingdales, Macy's, JCPenny

16. Activities for the Project
● Contacted OCM and set up a tabling event at RBS
● Contacted Career Development Center for a
tabling event on main campus
● Created a flyer/distributed it to potential donors
● Advertised through clubs and faculty members
○ Alpfa, Supply Chain, Ascend, RU WIB, MMS, RAS, NABA
● Donation drive with baked goods offered for
donations at RBS
● Contacted professors to donate clothes

17. Suit Drive at RBS
Pictures from the Suit
Drive at RBS!
04/18/16

18. Suit Drive Results
10 Suits
13 Blazers
23 Blouses
13 Dresses
33 Skirts
10 Pants
4 Coats

19. Balance Sheet from IRS 990
Assets 1-Jul-13 30-Jun-14 Change
Cash & Equivalents $209,678 $223,446 $13,768
Accounts Receivable 5,000 0 (5,000)
Inventories for Sale or Us 56,757 59,835 3,078
Total Assets $271,435 $283,281 $11,146

20. Balance Sheet from IRS 990
Liabilities 1-Jul-13 30-Jun-14 Change
Accounts Payable $2,421 $3,121 $700
Total Liabilities 2,421 3,121 700
Fund Balance $269,014 $280,160 $11,146

21. Revenues
● Assets $283,281
● Income $396,244
2015 (990) 2014 (990)
Contributions 412,469 $290,854
Government Grants 0 0
Program Services 17,917 16,183
Investments 0 459
Special Events (34,142) 31,622
Sales 0 0
Other 0 0
Total Revenue 396,244 339,118

22. Expenses
● Expenses $327,972
● Liabilities $3,121
2015 (990) 2014 (990)
Program Services $266,337 $273,662
Administration 30,397 31,035
Other 36,146 23,275
Total Expenses 332,870 327,972
Net Gain/Losses 63,374 11,146
www.guidestar.org

23. Money Raised/Expenses
Crowd Funding Team
Income Statement (Single Step)
Revenues:
Baked Goods Sold $108
Clothing Collected $1500
Total Revenue $1608
Expenses:
Cost of Baked Goods $55
Total Expenses ($55)
Net Income $1553

24. Summary
Dress for Success is a not-for-profit organization that empowers
disadvantaged women to achieve economic independence
Our team worked to organize donation-based crowdfunding
Our team raised $108 during Suit Drive at RBS and gave donated clothes to
DFS of Morris County ($1,500 value)
The list of contacts that we have established was forwarded to Dress for
Success for future reference
Informed students/professors about great causes for donations to help
disadvantaged women in getting a job

25. Thank You!
Good morning Ksenia,
Thank you so much for thinking of Dress for Success Morris County. We really appreciate everything you and your colleagues have done for us.
We will stay in touch with the managers who’s contact you’ve provided and hopefully build a relationship with them. If there is ever anything you
need from us, don’t hesitate to ask. Have a great day!
Sincerely,
Loraimy Rodriguez
Boutique Manager/Volunteer Coordinator
Dress for Success Morris County
25 Cook Avenue
Madison, NJ 07940
P:973-822-3188
M:917-859-4226
E: volunteermgr@dfsmorriscounty.org
"The mission of Dress for Success is to empower women
to achieve economic independence by providing a network
of support, professional attire and development tools to help
women thrive in work and in life."