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Tips for Charity Auction
Organizers
WENDY DRANSFIELD
Tips for Charity Auction Organizers
Full-time mother Wendy Dransfield takes an active role in her community. As a volunteer at
Woodside Elementary School in California, Wendy Dransfield chaired the school's fundraising
auction.
Tips for Charity Auction Organizers
For schools and other non-profit organizations, an auction can be a great way to get people
involved and excited while also raising money for programs. For many organizers, however, it can
be a challenge to get the crowd enthusiastic and willing to bid high. Experts suggest that offering
a wide variety of items is key to this objective, and that exciting experiences such as VIP tours
can often be more enticing than physical objects. By including some of the most appealing big-
ticket offerings in the event's advertising, as well, organizers can start getting guests excited
about bidding ahead of time.
Tips for Charity Auction Organizers
Auction organizers should also pay attention to the entertainment value of the event itself. In
general, the auctions that generate the most money are those that are energetic and fun for the
participants, who then become inspired to bid higher. An experienced auctioneer typically has
the biggest impact in this area, since he or she can skillfully build anticipation while setting and
raising bids appropriately. The most important thing event organizers can do during the auction
is to just let the auctioneers do their job and bring in the money.

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Tips for Charity Auction Organizers

  • 1. Tips for Charity Auction Organizers WENDY DRANSFIELD
  • 2. Tips for Charity Auction Organizers Full-time mother Wendy Dransfield takes an active role in her community. As a volunteer at Woodside Elementary School in California, Wendy Dransfield chaired the school's fundraising auction.
  • 3. Tips for Charity Auction Organizers For schools and other non-profit organizations, an auction can be a great way to get people involved and excited while also raising money for programs. For many organizers, however, it can be a challenge to get the crowd enthusiastic and willing to bid high. Experts suggest that offering a wide variety of items is key to this objective, and that exciting experiences such as VIP tours can often be more enticing than physical objects. By including some of the most appealing big- ticket offerings in the event's advertising, as well, organizers can start getting guests excited about bidding ahead of time.
  • 4. Tips for Charity Auction Organizers Auction organizers should also pay attention to the entertainment value of the event itself. In general, the auctions that generate the most money are those that are energetic and fun for the participants, who then become inspired to bid higher. An experienced auctioneer typically has the biggest impact in this area, since he or she can skillfully build anticipation while setting and raising bids appropriately. The most important thing event organizers can do during the auction is to just let the auctioneers do their job and bring in the money.