This document outlines Charles Sturt University's vision for analytics-driven adaptive learning and teaching. It discusses CSU's establishment of a learning analytics strategy and team in 2013. The vision goes beyond typical institutional approaches by focusing on adaptation during learning through analysis of knowledge representations and students' digital footprints. It also recognizes learning analytics as a learning design challenge. To support this vision, CSU developed the Adaptive Learning and Teaching Services team to build capability among staff and partner with academics on research.