This document outlines a business plan for a platform called Dreamates that helps people find partners to realize their dreams. It discusses the concept of connecting people with shared dreams, insights from social media trends and customer behavior, the product features and user experience, a business model using partnerships and various revenue streams, a three-month marketing plan, and plans to obtain startup funding.

2. Outline
1. Concept
2. Intelligence
3. Product
4. Business model
5. Marketing
6. Finance

3. 1. Concept

4. Value
1. Find partners
2. Find dreams
3. Realize the dreams
What
1. Partners to realize the dreams
2. Successful experience sharing
3. Dream experience sharing
How
Platform to find partners
Whom
1. People with dreams
2. People looking for dreams

5. 2. Intelligence

6. Environmental Intelligence
Social NetworkPeer Influence

7. Environmental Intelligence
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8. Environmental Intelligence
The reason of 54% people
to use the social network sites
is to concern about what their
friends do.

9. Environmental Intelligence
－John Shahidi (CEO of Shots)
Selfie function on the Shots is
actually a link to self and community
way.
To connect and interact with peer on the
social network websites

10. Customer Insight
Connecting people who have same
ideas are much easily to motivate us
to realize the dream.

11. Customer Insight
Is there anyone who has the same
dreams with me ?

12. Customer Insight
If I can see what other people are
doing, maybe I can find what I want
to do.

13. Advantage in Competition
Funding
Partners
&
Realization

14. Findings from Intelligence
Customer
Insight
1. Want partners
2. Want others’ experience sharing
Advantage
in Competition
Not just fund but the partners
Trends
1. Social network
2. Peer influence

15. Findings from Intelligence
A platform where people can find their
dreams and partners, and finally
realize their dreams.

16. 3. Product

18. The Platform Dreamates
DreamatesDream Mates

19. Customer Experience Process
Platform
Workshop
Dream
Sharing
Dreams
Come True
Dream
Programs
Find dreams &
share dreams
Record
dreams
Find partners
Experience
sharing
Realize the
dreams

20. Dream Digest
Swimming
across the lake
Skiing Sky Diving
Successful experience in the digest

21. 4. Business Model

22. Business Model Canvas
Value ChainInfrastructure
Finance

23. Value Chain
To help or to
inspire people
find the partners
and realize their
dreams.
Value
Proposition
Customer
Relationship
Customer
Segments
Channels
1. Dream support
2. Gathering
1. Internet
2. Marketing crew
1. People with
dreams
between
16-30
2. Teenagers
who are not
aware what
to do

24. Infrastructure
Key
Partners
Key
Activities
Key
Resources
1. Customer Service
2. Hold activities
3. Develop functions
1. Technology
infrastructure
2. People
1. Web server
2. Activity company
3. Facebook

25. Finance
Cost Structure Revenue Streams
1. Data center
2. Marketing
1. Ads revenue
2. Registration fee
3. Commission

26. 5. Marketing

27. Marketing Plan
The 1st to 3rd
month
The 4th to 6th
month
The 7th to 9th
month
Purpose :
To increase the
members
Actions :
1. Introduction
video
2. Website
promotion
3. Social media
pages
Purpose :
To raise the
members using
frequency
Actions :
1. Holding
Speaking
2. Sharing
Events
3. Workshop
Purpose :
To raise the
brand loyalty
Actions :
1. Competition
2. Dream
Programs
3. Dream Digest

28. 6. Finance

29. Fund Source
Source : Taipei Youth Entrepreneurship Financing Loan
Amount NT$3,000,000 (US$100,000)
Interest Paid by government
Surety
commission
0.5%
Period:
7 years (average payment per
month)
Usage Restriction Machine, Equipment, Plant, etc.

30. Allocation of Funds
45%
Marketing
24%
R&D
2%
Others
21%
Administration
12%
Customer
Service

31. 150
200
250
300
350
400
450
500
(unit : NT$1000)
Revenue
2015 2016 2017
Advertisement
Commission
Registration Fee

32. Every Life
Is a
Hot Air Balloon