The document summarizes key topics from the Adventure Travel World Summit 2011, including international marketing strategies, multi-cultural marketing, engaging branding on websites and social media, holistic web marketing, connecting with audiences on social media, listening to customers via online sources, engaging with customers online, and protecting brands online. The document also provides country-specific insights on digital trends in countries like China, India, Indonesia, Japan, and others.
How Asian Corporations are Using Social Media to Communicate with Global Comm...Bob Pickard
More than a third of the world's top 2000 companies are now based in Asia. This presentation is about how they are closing the gap with their Western competition in fostering and engaging international communities using social media.
Digital and social media across Asia-Pacific marketsBob Pickard
This presentation delivered at the Lee Kong Chian School of Business in Singapore Management University provides an overview of digital dynamics in Asia-Pacific and outlines communications approaches designed to resonate with social media communities.
Presentation to the British Chamber of Commerce Thailand on May 13 2009 by Ian Fenwick (Advisor to Sasin, and co-author of DigiMarketing: The Essential Guide to New Marketing & Digital Media.
Looks at the reasons why digital is ideal for a downturn, and gives hands-on advice on how to start.
This presentation contains a wrap up from an inspiration session held for Toshiba Medical.
I do not share classified information on this channel. If you have any questions, please contact me.
'Building for a Rapidly Evolving Mobile Future' Джефф Мориарти, вице-президен...newreporter
'Building for a Rapidly Evolving Mobile Future'
Джефф Мориарти, вице-президент ИД The Boston Globe. Выступление на форуме "Медиа будущего", проведенного 19-21 июня в Москве агентством "РИА Новости"
Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - BangkokDr Jens Thraenhart
Digital Innovation Conference for Travel, Tourism, and Hospitality.
Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500
Summary report of the first PATA Responsible Tourism Forum in Beijing in December 2011. For more information please visit http://www.pata.org/press/successful-pata-china-responsible-tourism-forum-goes-annual1
The Mekong Innovative Startup Tourism Initiative (MIST) aims to support innovative new travel & tourism-related ventures in the developing destinations and source markets of Cambodia, Laos, Myanmar, and Vietnam (CLMV). MIST will mentor new ventures, provide support and guidance, and match them with suitable investors. - See more at: http://www.mekongtourism.org/mist and www.mist.asia
How Asian Corporations are Using Social Media to Communicate with Global Comm...Bob Pickard
More than a third of the world's top 2000 companies are now based in Asia. This presentation is about how they are closing the gap with their Western competition in fostering and engaging international communities using social media.
Digital and social media across Asia-Pacific marketsBob Pickard
This presentation delivered at the Lee Kong Chian School of Business in Singapore Management University provides an overview of digital dynamics in Asia-Pacific and outlines communications approaches designed to resonate with social media communities.
Presentation to the British Chamber of Commerce Thailand on May 13 2009 by Ian Fenwick (Advisor to Sasin, and co-author of DigiMarketing: The Essential Guide to New Marketing & Digital Media.
Looks at the reasons why digital is ideal for a downturn, and gives hands-on advice on how to start.
This presentation contains a wrap up from an inspiration session held for Toshiba Medical.
I do not share classified information on this channel. If you have any questions, please contact me.
'Building for a Rapidly Evolving Mobile Future' Джефф Мориарти, вице-президен...newreporter
'Building for a Rapidly Evolving Mobile Future'
Джефф Мориарти, вице-президент ИД The Boston Globe. Выступление на форуме "Медиа будущего", проведенного 19-21 июня в Москве агентством "РИА Новости"
Agenda: Digital Innovation Asia 2013 - June 10-12, 2013 - BangkokDr Jens Thraenhart
Digital Innovation Conference for Travel, Tourism, and Hospitality.
Top 6 Reasons to Attend Digital Innovation Asia:
1. Connect with top bloggers to tell your story
2. Understand the complex chinese social media landscape to attract affluent chinese consumers
3. Get inspired by the latest trends in digital marketing to innovate your business
4. Celebrate the most innovative digital work in travel and tourism in Asia
5. Meet industry leaders and connect and network with peers
6. Great deal - 3 events for less than $300, and including Blogger Match-Up for less than $500
Summary report of the first PATA Responsible Tourism Forum in Beijing in December 2011. For more information please visit http://www.pata.org/press/successful-pata-china-responsible-tourism-forum-goes-annual1
The Mekong Innovative Startup Tourism Initiative (MIST) aims to support innovative new travel & tourism-related ventures in the developing destinations and source markets of Cambodia, Laos, Myanmar, and Vietnam (CLMV). MIST will mentor new ventures, provide support and guidance, and match them with suitable investors. - See more at: http://www.mekongtourism.org/mist and www.mist.asia
The Webinar organized by Endeavour - The Mobility Company, held on July 28, 2010 explored the increasing use in healthcare and its future.
For more information on mHealth, visit: www.techendeavour.com
State of the Global and Local Internet (Asia Pacific) presentation at AdTech Singapore 2012 by Greg Dale. download here: http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/State_of_the_Global_and_Local_Internet
Leveraging brand and an omnichannel platform to face the fintech challenge on...Banco Santander
Compilation of presentations made by Sicredi CMO Daniel Ferretti on WOCCU (World Council of Credit Unions) events in Denver, Washington and Colombia in 2015, regarding the importance of branding and omnichannel strategy to face the fintech revolution on retail banking
Les petites entreprises aquièrent plus de nouveaux clients sur les médias sociaux
Dans une étude internationale qu\'elle a rendue publique le 6 juillet, l\'entreprise Regus, fournisseur mondial d\'espaces de travail innovants, fait un zoom particulier sur différences d’usage des médias sociaux en fonction de la taille des entreprises.
Social Success? A global survey of business social networkingRegus
We surveyed all our business network about if & how their companies engage with social media. 15,000 replied worldwide ...
Some key findings:
- 44% of small, 36% of medium & 28% of large businesses have successfully acquired new customers via social networking
- Indian companies are most engaged, followed by China, Mexico then The Netherlands
- the Benelux countries and Japan are the laggards
- financial services and healthcare sectors are among the least engaged industries, with retail up towards the top
- a hardcore of sceptics exists
- 34% of respondents don't believe there'll EVER be ROI from commercial social media activity.
Find out more about Regus: http://www.regus.com/?utm_campaign=slideshare
The world has changed, but marketing is still applying the principles I learned in business school. This needs to change and this presentation is an "open source" call to help achieve this change.
I have given it on April 23, 2009 in Helsinki at the F Word event. It is an unfinished piece of work in which we don't have all the answers either. So I invite you to join us at www.futurelab.net to help make it better.
Mekong Moments is a globally unique visual consumer marketing and travel inspirational platform that collaboratively promotes the GMS and drives sales to individual businesses through social commerce while creating awareness of sustainable travel. Businesses encourage their stakeholders to share their experiences via social media and aggregate the content to MekongMoments.com.
Mekong tourism industry engagement presentation feb 2016 jens thraenhartDr Jens Thraenhart
Mekong Tourism launches programs to engage and collaborate with the tourism industry in order to work together to promote the Greater Mekong Subregion as a single tourism destination.
DIGITAL INNOVATION ASIA CONFERENCE & AWARDS BANGKOK JUNE 2014Dr Jens Thraenhart
The E-Tourism Asia Boot-Camp will provide hands-on practical training for the travel and tourism industry in the areas of digital marketing trends, social media, mobile, distribution, search, influencer marketing, and China digital marketing.
Leveraging digital, social, and mobile to drive PROFITABILITY for your business – from small to large, restaurant to hotel, retail store to tourism organization, travel agency to airline – the digital landscape has transformed how we do business today, and more importantly, it has changed how consumers research, make decisions, and purchase. The E-Tourism Asia Boot-Camp is focused on hands-practical content that will help your business to be relevant to today’s consumer.
VISIT: http://www.diasiaevents.com/events/e-tourism-asia/
As China's newest travel website, Tripshow.com serves the new and socially engaged Chinese tourists. With Tripshow.com, travel brands have the ability to engage visually with Chinese travelers to build brand awareness, while travelers can engage with brands to get inspired about destinations and experiences and plan their trips.
- Inspirational Trip Planning Tool
- Engagement & Communication Platform
- Online Campaigns & Contests
- Social CRM & Consumer Insights
- Call to action integration
- SinaWeibo Visual Marketing Application
- Compatible with PC, Mac & Mobile Devices
- Social & Inspirational
- Viral marketing platform
www. DragonTrail.com / www.TripShow.com / www.ChinaTravelTrends.com
Dragon Trail is the leading travel technology and digital marketing company in China that helps international travel and tourism organizations connect to Chinese consumers.
Dragon Trail leverages the internet and social media in China to spread brand messages of our clients, and help our clients execute results-driven digital marketing campaigns. Dragon Trail does not replace travel agencies, either online or offline, for travel bookings. Instead, we help our clients increase brand awareness in China by generating buzz about their products and services using online influencer marketing and social media campaigns.
Dragon Trail develops and licenses proprietary technologies for the travel industry, including trip planning, group travel portals, hotel and flight search applications, social media applications, mobile applications and e-Learning systems. These technologies enable travel companies to engage Chinese consumers and the Chinese travel trade alike.
Dragon Trail, registered in Beijing with offices in Beijing and Shanghai, was founded by leading experts in the business use of social media, e-marketing, revenue management and online travel distribution from North America, Europe and China. Dragon Trail also publishes industry news and analysis web site ChinaTravelTrends.com.
The competition for Chinese travelers is ever increasing and is expected to continue to be so in the coming years, it is vitally important for companies serious about the China market to start build and grow a solid online presence in China today. And we are here to help you.
The first edition of the guide to “Essential China Travel Trends”, published by ChinaTravelTrends.com, and produced in collaboration between Dragon Trail, VariArts Travel Group, and GreenEarth.travel, is an attempt to reveal some of the critical trends, and pitfalls when trying to enter this market, and offers insights from practitioners in the industry. It includes topics such as Internet and Social Media, Distribution, Sustainability, Outbound and Domestic Tourism, MICE, as well as Hotel Development. http://www.ChinaTravelTrends.com - http://www.DragonTrail.com
Free Download at http://www.chinatraveltrends.com/resources/book/
Marketing to Chinese Affluent Consumer by leveraging Social Media and Digital Marketing. Dragon Trail is the premier travel technology and marketing company to help travel brands from hotels to tourist boards to increase their brand awareness in China.
Dragon Trail: Culturally Relevant Social Media Marketing - Example ChinaDr Jens Thraenhart
Presentation at the 2nd T.20 Tourism Ministers Conference in Buyeo, South Korea. Addressing the importance of developing a global social media and digital strategy, but executing locally to ensure relevancy and the right channels
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
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2. JENS THRAENHART
EUROPE – AMERICA - ASIA
INTERNATIONAL MARKETING
ADAPTING TO CHANGING ENVIRONMENTS
MULTI-
-CULTURAL MARKETING
CONNECTING VIA RELEVANT MEDIA
4. Sites
Engaging Branding | Top Technology | Easy Man
Manageability
> Sites that perform & convert visitors to customers
Search
Holistic Web Marketing | Organic + Paid + QOV Metrics
> Continually-managed, for traffic and conversion
managed,
Social
Connect | Convey | Converse With Audiences
> Active dialog that creates a bond and advocacy
7. RULE #1: LISTEN
Google Alerts
Twitter
Social Mentions
RSS
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8. The image cannot be display ed. Your computer may not hav e enough memory to open the image, or the image may hav e been corrupted. Restart y our computer, and then open the file again. If the red x still appears, y ou may hav e to delete the image and then insert it again.
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16. Who is My Target Global User?
Are you targeting a region?
– East Asia
• Japan, Korea, China, Taiwan, (Mongolia)
…a specific country or countries?
– China, Brazil, Russia
…or a language group?
– Targeting Chinese speaking markets
(countries and territories)
中文
• China, Taiwan, Singapore, Hong Kong, Macau
16
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17. How will a Global User Find Me?
17
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18. SOCIAL
Facebook rules the social media space, but is
having a hard time in China & Japan.
Facebook rules, at least in Europe, US and Australia. No other network reaches
the 96% awareness and 62% usage level of Facebook. If we take a look at both
awareness and membership, Twitter and MySpace are number two and three
social media in Europe.
Given the fact that LinkedIn is a professional network, it is worth pointing out
that this network ranks fourth, both in terms of awareness and membership.
On European level, Vkontakte (a Facebook looklook-alike) is a strong network in
Russia and Ukraine. In a broader perspective, Qzone (China) and Orkut (Brazil,
India) are network sites to take into account.
Facebook has lower penetration rates in China and Japan.
20. Awareness, penetration, average
number of networks
Aware of at least one network 98%
Member of at least one network 73%
Average number of networks one is
1,9
member of
86%
75% 34%
95% 44%* 1,8
76% 3,4
2,1 98%
88%
3,9
97%
86% 96%
3,1 67%
Emerging markets Brazil and
1,5
India show the highest
awareness and penetration of
social networks. * The 44% share of social networkers in China is low compared to other
countries. This might be due to the fact that some large Chinese networks
(eg RenRen) were not included in this survey.
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28. MOBILE
Always on
Consumers are taking up mobile devices, especially in China and India. This
implies new ways to reach consumers, through simply more display space,
branded applications or even Location
Location-based services.
In Europe, 38% is using a smartphone, either with or without internet / data
subscription. More than half is using their smartphone on a daily basis for
accessing the internet.
Nokia and Apple are most widely spread amongst smartphone users.
When it comes to mobile services, people expect brands to offer content and
convenience.
29. Daily Internet access via smart-phones
Q : Could you please indicate to what extent you use your
smart-phone to surf on the Internet? (% at least daily)
56%
59%
77% 89%
68%
56%
44%
N Europe = 2178 / F = If smartphone with internet / data subscription
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30. Smart-phone brands
Nokia 28% 2% 14% 29% 58% 54% 0%
Apple 22% 25% 15% 34% 18% 8% 47%
Samsung 15% 14% 5% 14% 5% 9% 13%
HTC 12% 18% 1% 6% 12% 1% 7%
Sony Ericsson 8% 0% 2% 4% 2% 15% 10%
BlackBerry 8% 20% 13% 6% 2% 4% 0%
LG 3% 8% 8% 1% 0% 0% 0%
Motorola 1% 5% 4% 0% 3% 0% 0%
Palm 0% 7% 10% 0% 0% 0% 0%
Other 2% 1% 10% 5% 0% 8% 19%
N Europe = 2178 / F = If smartphone with internet / data subscription
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31. Source: Digital Influence Index 2010 – Fleichman Hillard & Harris Interactive
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33. Source: Digital Influence Index 2010 – Fleichman Hillard & Harris Interactive
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34. Adoption of Internet Behavior by Country
Source: Digital Influence Index 2010 – Fleichman Hillard & Harris Interactive
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35. CHINA
BBS IS THE HEART OF OUTREACH – IM IS THE VITAL
COMMUNICATIONS VEHICLE – BLOGGERS ARE INFLUENCERS -
VIDEO AND ENTERTAINMENT DRIVE ONLINE ACTIVITIES –
CHINESE SOCIAL MEDIA SITES ARE EXTREMELY DOMINANT
(RENREN, BAIDU, KAIXIN001, SINA, SOHU, NETEASE, QQ)
THE LARGEST NUMBERS OF ONLINE USERS IN THE WORLD
WITH THE BIGGEST BLOGGING COMMUNITY
36. INDIA
TRIPLE-PLAY CONVERGENCE (TV
PLAY (TV-INTERNET-MOBILE) LIVE IN
INDIA – VIDEO CONSUMPTION IS GROWING – ABILITY TO
REACH INDIAN EXPATS VIA SOCIAL MEDIA – A FEW INDIAN
SOCIAL NETWORKS (RYZE), BUT ESTABLISHED SITES GROWING
LOW INTERNET PENETRATION, BUT FAST GROWING USER BASE
WITH ONLINE TRAVEL BEING 50% OF ALL E
E-COOMERCE REVENUES
37. INDONESIA
FRIENDSTER USED TO BE THE DOMINANT SOCIAL NETWORK 1 YEAR
AGO, NOW IT IS FACEBOOK – BLOGGING IS USED FOR DISCUSSING
SHARING PUBLIC TOPICS – BROADBAND CONSTRAINTS HOLDING
BACK ONLINE ENTERTAINMENT GROWTH
INTERNET GROWTH OF 900% SINCE 2000
WITH ONLINE TRAVEL MARKET GROWTH OF 75% PER YEAR
38. JAPAN
JAPANESE IS THE MOST USED LANGUAGE IN THE BLOGOSPHERE –
JAPANESE AVOID BEING CONTROVERSIAL WHEN BLOGGING UNLESS
THEY ARE ANONYMOUS AND USE AVATARS – SOCIAL NETWORKING IS
NOT AS POPULAR; LEAST AMOUNT OF FRIENDS OF ANY COUNTRY (29)
THE LARGEST MARKET FOR MOBILE VIDEO IN THE WORLD
WITH HALF OF ALL GOODS BOUGHT ONLINE BOUGHT VIA MOBILE PHONES
39. MALAYSIA
BLOGGING IS MAJOR OUTLET FOR SELF
SELF-EXPRESSION FOR
MALAYSIANS – 88% OF PEOPLE HAVE UPLOADED PHOTOS ONLINE
– HEAVIEST USERS OF SOCIAL NETWORKING IN THE WORLD WITH
AN AVERAGE OF 9 HOURS PER WEEK – MORE AVERGAGE FRIENDS
THAN ANY OTHER COUNTRY WITH 233
HIGHEST DEGREE OF TRUST IN DIGITAL BRANDS IN ASIA
WITH 70% OF MALAYSIANS HAVING PURCHASED ONLINE
40. SINGAPORE
SINGAPOREANS TRUST BLOGGERS MORE THAN TRADITIONAL MEDIA
MOST CONNECTED COUNTRY ON EARTH
WITH MOBILE PENETRATION RATE OF 125% IN 2009
41. SOUTH KOREA
NAVER IS THE TOP PORTAL AND CYWORLD IS THE DOMINANT SNS,
BACKED BY KOREA’S LARGEST TELCO (SK) – MOBILE AND INTERNET
GO HAND-IN-HAND – SK HAS REMOVED ALL BARRIERS FOR MOBILE
ENTERTAINMENT TO TAKE OFF – WOM VERY POWERFUL
HIGHEST INTERNET PENETRATION RATE IN ASIA PACIFIC
WITH 99% OF SOUTH KOREANS HAVE BOUGHT ONLINE
42. THAILAND
INTERNET IS STILL MAINLY USED FOR RESEARCH AND SEARCH FOR
NEWS-RELATED CONTENT – HI IS THE DOMINANT SNS –MOBILE
HI-5
INTERNET IS GROWING (82% MOBILE PENETRATION) – 92% OF THAIS
HAVE UPLOADED PHOTOS ONLINE (MOST OF ANY COUNTRY)
60% OF THAI INTERNET USERS HAVE SHOPPED ONLINE
WITH OVER 50% OF ONLINE SHOPPERS BEING LOYAL TO THE SAME SITE
43. VIETNAM
ENTERTAINMENT IS FAVORED ACTIVITY ONLINE (VIDEO,
MUSIC, GAMING) – BLOGGING IS BIG PHENOMENOM AND PART
OF MOST SITES – SOCIAL NETWORKING VERY POPULAR – 87%
OF PEOPLE HAVE UPLOADED PHOTOS ONLINE
WITH INTERNET PENETRATION OF 20% AND ANNUAL GROWTH OF 30%
& ONLINE TRAVEL FORECASTED TO GROW 200% ANNUALLY UNTIL 2012
44. Asian Internet User Growth
Asia now comprises more than 40% of the world’s Internet users & is still growing rapidly!
Geographic Distribution of Internet Users (MM)
390 490 620 723 850 975 1,120 1,299
100%
80%
60%
40%
20%
0%
2000E 2001E 2002E 2003E 2004E 2005E 2006E 2007E
North America Europe Asia/Pacific Latin America Rest of World
Asia (547MM users, +24% Y/Y); Europe
(336MM, +10%); N. America (211MM, +3%);
LatAm (110MM, +17%); ROW (95MM, +27%)
Note: ROW denotes Rest of the World | Source: Morgan Stanley Research Internet Users 15+: comScore World Metrix, April 2008
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45. Asia also leads the world in many categories…
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49. 3 Key differences in North Asia Search
1. Language & Culture
• Localization is essential
• Keyword / Copy complexities
• Technology – Double-byte & API’s
byte
2. Unique Search Engines
• Local Players - Baidu, Naver, Yahoo
• Unique Ad Layouts & Structure
• Different approach to Natural Search
3. Multi Channel
• Mobile Search
• Offline Search Integration
• Click to Call
• Video / Social Media content
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64. China has 21% of the global internet population – USA: 13% / Europe: 22% / Asia: 43%
Total Global Internet Users: 1,8 Billion / Europe: 425 Mill. / North America: 260 Mill. / India: 82 Mill.
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65. China’s digital media landscape
is dominated by local players.
Government censorship Local players appeal
to domestic users
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
68. WANT TO KNOW MORE ABOUT
THE CHINESE TRAVEL MARKET?
Access the latest trends on ChinaTravelTrends.com
and join the online community for free.
www.ChinaTravelTrends.com (Twitter: @CnTravelTrends) - Published by Dragon Trail & COTRI
69. China Travel Social Media Seminars
(DT also organizes company-specific seminars upon request,
specific
and is available for speaking engagements world
world-wide.)
“ This was a very important and
insightful seminar, organized by
Dragon Trail. Social Media in China
looks very complex and like a whole
lot of work, but then again, people
are talking with or without us - so we
are definitely better off if we take part
and try to influence it."
Oliver Sedlinger - China Director,
German National Tourist Board (DZT)
Select Speaking
Engagements:
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
70. Essential China Travel Trends Book
With forewords from UNWTO, WTTC, and PATA
Free download at: www.ChinaTravelTrendsBook.com
“… Already the world’s fourth most
visited destination today, by 2020,
China is expected to become the
leading international tourism
destination and the fourth largest
outbound travel market. This
comprehensive study of travel trends in
China provides invaluable insights into
one of the fastest growing travel and
tourism markets in the world."
Taleb Rifai - Secretary General,
World Tourism Organization (UNWTO)
DRAGONTRAIL.COM - CHINATRAVELTRENDS.COM
71. Digital Agency & Travel Technology Company
100% 100% 100%
CHINA TRAVEL DIGITAL
72. Three Locations in China with about 20 Employees
Beijing
(2009)
Xi’an
(2011)
Shanghai
(2010)
• Beijing – Haidian District (13) • Shanghai – Jing’an District (
(3) • Xi’an – Gao Xin District (6)
73. Select Dragon Trail Clients
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may hav e been corrupted. Restart y our computer, and then open the file again. If the red x still appears, y ou
may hav e to delete the image and then insert it again.
The image cannot be display ed. Your computer may not hav e enough memory to
open the image, or the image may hav e been corrupted. Restart y our computer,
and then open the file again. If the red x still appears, y ou may hav e to delete the
image and then insert it again.
The image cannot be display ed. Your computer may not hav e enough memory The image cannot be display ed. Your computer may not hav e enough memory to open
to open the image, or the image may hav e been corrupted. Restart y our the image, or the image may hav e been corrupted. Restart y our computer, and then
computer, and then open the file again. If the red x still appears, y ou may hav e open the file again. If the red x still appears, y ou may hav e to delete the image and then
to delete the image and then insert it again. insert it again.
The image cannot be display ed. Your computer may not hav e enough memory to open the image, or the image may hav e been corrupt
corrupted. Restart y our computer,
and then open the file again. If the red x still appears, y ou may hav e to delete the image and then insert it again.
74. Dragon Trail Senior Team
曹志刚
Co-Founder & CEO
Product, technology, operations, finance
GEORGE CAO
晏子 Founder & President
Co-Founder
Marketing, sales, international business development
JENS THRAENHART
陈 General Manager - Shanghai
清 China business development, domestic sales
QING CHEN
75. Dragon Trail Products & Services
Digital Marketing Services Social Media Marketing Services Products & Solutions
• Chinese web site Development • Social media program • Chinatravelbuzz.com
• SEO/SEM management • Tripshow.com
• Email Marketing • Social media campaign
development & execution
76. 1st CHINA RESPONSIBLE TOURISM FORUM
DURING THE
2011 CHINA ANCIENT TOWNS TRAVEL EXPO
DECEMBER 16TH, 2011 BEIJING, CHINA