What Software Companies Can Learn from Shopping Centres

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The document discusses what software companies can learn from shopping centers and platforms. It notes that successful platforms are truly open, fuel contextual discovery through well-planned serendipity, and are partner-first by bringing audiences and loyalty through "anchor tenants". The key lesson is that platforms are not about technology but about people, behavior, and experiences.

Technology

What software companies can
learn from shopping centres

Where are people spending their time?
Other Domains
61%
Top-20 Domains
39%
myspace.com
yahoo.com
msn.com
ebay.com
google.com
aol.com
pogo.com
facebook.com
amazon.com
craigslist.com
go.com
youtube.com
live.com
bankofamerica.com
wikipedia.com
walmart.com
mapquest.com
neopets.com
adultfriendﬁnder.com
aim.com 0.2%
0.2%
0.3%
0.3%
0.3%
0.4%
0.4%
0.5%
0.6%
0.6%
0.6%
0.7%
1%
1.6%
1.7%
2.1%
3.7%
3.7%
8.5%
11.9%
% of total time spent online in the US - December 2006

Jun
2005
Jun
2006
D
ec
2005
D
ec
2006Jun
2007
Jun
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D
ec
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D
ec
2008Jun
2009D
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2009Jun
2010
Jun
2011
D
ec
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D
ec
2011
Market Share of Facebook vs Myspace
Global Online Social Media (2005-2011)
Relativemarketshare,normalised
myspace
facebook

What Facebook could
have learned from Daytons

From building products
to building platforms

Platforms succeed
when they’re truly open

“Anchor tenants” bring
audiences and loyalty

Contextual discovery is
well planned serendipity

Platforms are about
people, behaviour,
and experiences.

Successful platforms
fuel contextual discovery

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What Software Companies Can Learn from Shopping Centres

1. What software companies can learn from shopping centres

10.

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15. Where are people spending their time? Other Domains 61% Top-20 Domains 39% myspace.com yahoo.com msn.com ebay.com google.com aol.com pogo.com facebook.com amazon.com craigslist.com go.com youtube.com live.com bankofamerica.com wikipedia.com walmart.com mapquest.com neopets.com adultfriendﬁnder.com aim.com 0.2% 0.2% 0.3% 0.3% 0.3% 0.4% 0.4% 0.5% 0.6% 0.6% 0.6% 0.7% 1% 1.6% 1.7% 2.1% 3.7% 3.7% 8.5% 11.9% % of total time spent online in the US - December 2006

16.

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18. Jun 2005 Jun 2006 D ec 2005 D ec 2006Jun 2007 Jun 2008 D ec 2007 D ec 2008Jun 2009D ec 2009Jun 2010 Jun 2011 D ec 2010 D ec 2011 Market Share of Facebook vs Myspace Global Online Social Media (2005-2011) Relativemarketshare,normalised myspace facebook

19.

20. What Facebook could have learned from Daytons

21. From building products to building platforms

22.

23.

24. Platforms succeed when they’re truly open

25.

26.

27. “Anchor tenants” bring audiences and loyalty