Dragon Trail co-founder Jens Thraenhart's presentation during the 2009 China Travel Distribution Summit in Shenzhen - December 2009.
www.DragonTrail.com
Présentation About Algiers City (noureddine boureneb)
China Travel Distribution Summit 1 Dec2009
1. Providing Interactive Marketing and Social Media strategic advisory services to travel and tourism organizations, including intermediaries, hotels, and tourist boards that target the fast growing and lucrative Chinese leisure travel market. Member of: Contact us for more Information: [email_address] www.DragonTrail.com Get insights & trends: www.ChinaTravelTrends.com Twitter: @CnTravelTrends
2. Dragon Trail Team Founded by international leading experts in social media, e-tourism and travel technology D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM NETWORK E-MARKETING CONTENT STRATEGY TECHNOLOGY SOCIAL MEDIA
5. 338 millions Internet users (June 2009) 92 % contribued to social media 43 % communicate via forums/discussion boards 41 millions are « heavy » social media contributors 42 millions bloggers in China (more than in Europe and USA combined) China is one of the strongest country in the world with active consumers in social media platforms Source: www.cnnic.cn China Internet Network Information Center (CNNIC) D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
6. Blogging: Asia leads 16-54 Active Internet Universe Estimates Source: Universal McCann Social Media Tracker D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM % Write their own blog 60%+ 40% -60% 30%-40% <30%
7. Social Networking: everywhere Source: Universal McCann, Wave 3 2008 D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM % joined a social network 70%+ 60% -69% 50%-59% <49%
8. Access is open Free broadband Laptops for $300 HD Video camera for $150 Video on Mobile phones D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
9. 2006 > 2008. Massive growth 28% 30% 27% 10% 58% 31% 63% 82% 66% 36% 41% 31% 22% 58% 52% 55% 42% 77% Source: Universal McCann Social Media Tracker D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
10. Chinese Online Participation and Engagement is more vibrant than in the West Source: CIC Watch, 2008 D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
11.
12. Social Media D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
13. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
14. NewZealand.com - Homepage Trip Planner Partner Product Placement Partner Product Placement Trip Planner D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
15. NewZealand.com - Homepage Design Your Own Trip User Feedback User Blogs User Video D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
16. Brands partner with Xiaonei.com (RenRen) D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM Screen fold
19. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
20. Canadian Tourism Commission (CTC) is trying to position Canada to Chinese Consumers Canada does not have Approved Destination Status The CTC leverages celebrities as influencers D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
21. Invited Shen Xue & Zhao Hongbo in 2008 Top 3 Ice Figure Skaters, winners of the world Championships in 2007 Developed an integrated Campaign, including Social Media D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
22. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
23.
24. - Wangshi, founder of Wanke Real Estate company. - Mountain Climber, and well known blogger in China. He has blogs in Sina. And Sohu. Look at the number of the readers. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
25. Look at the clicks of a single post. D RAGON T RAIL.COM - C HINA T RAVEL T RENDS.COM
26.
27.
28. WINSER ZHAO – Social Media GEORGE CAO - Technology JENS THRAENHART - Strategy Contact us for more Information: [email_address] www.DragonTrail.com IRMA TJAHJADI - Editorial Get insights & trends: www.ChinaTravelTrends.com Twitter: @CnTravelTrends CHINA TRAVEL TRENDS . com