The document provides tips for using social media and content marketing to promote a campaign called #123VOOM. It recommends leveraging existing contact databases and connections on email and LinkedIn to spread the word. It also suggests changing social media profile pictures to promote the campaign and using websites to clearly call supporters to action. Additionally, it advises engaging open social networks by including the #123VOOM hashtag and finding influencers who can promote the campaign through their own networks. The overarching goal is to drive as many votes as possible for #123VOOM through online outreach.