The document discusses how contractors can focus their marketing efforts on the types of jobs that are most profitable based on their unique skills and location. It recommends that contractors identify the specific services that are most lucrative in their local area and outer local radius to prioritize incoming work. Contractors should market primarily for the profitable "hotspots" near their home base and only pursue longer-distance work that is worthwhile. This targeted approach can help contractors avoid wasting money on less profitable jobs and discover new markets.

1. Where Is Your Sweet Spot?
The Contractors Guide
To Capturing Exactly The Jobs
That Make You The Most Money

2. Smart Contractors Focus Marketing On Most Profitable Work
For Their Unique Resources, Skills, Territory & Competitive Advantage
Helical
Piers
Slide
Repair
New
Foundations
Foundation
Repair
House
Moving
Floor
Drainage Leveling
Retaining
Walls
Excavation
Shotcrete
Shoring
Sewer
Work
Wet
Basements
Underpinning
Tie-backs

3. Target Incoming Work By Distance
Local – Nearby Outer Local Radius Worth Remote
Work
Drainage Projects
Engineered Retaining Walls Engineered Retaining Walls Engineered Retaining Walls
Foundation Repair Foundation Repair
Floor Leveling Floor Leveling
House Moving House Moving House Moving
Shotcrete Shotcrete Shotcrete
Shoring
Excavation Excavation
Underpinning Underpinning
Tie-Backs Tie-Backs
New Foundations New Foundations New Foundations
Helical Piers Helical Piers
Sewer Work Sewer Work Sewer Work
Wet Basements Wet Basements
Distinguish types of work you are willing to travel for
– to your outer local radius & work worth doing remotely.

4. Target Incoming Work By Profitability
Local – Nearby Outer Local Radius Worth Remote
Work
Drainage Projects
Engineered Retaining Walls Engineered Retaining Walls Engineered Retaining Walls
Foundation Repair Foundation Repair
Floor Leveling Floor Leveling
House Moving House Moving House Moving
Shotcrete Shotcrete Shotcrete
Shoring
Excavation Excavation
Underpinning Underpinning
Tie-Backs Tie-Backs
New Foundations New Foundations New Foundations
Helical Piers Helical Piers
Sewers Work Sewers Work Sewers Work
Wet Basements Wet Basements
Distinguish types of work that are most profitable.

5. Focus Resources On Hotspots
First
 Get All Available Local
Traffic For Most Profitable
Work
 Market To Outer Areas
Only For Work Worth
Traveling For
 You Can Market For
Specific Work By Location
 Almost Nobody Is
Focusing This Clearly &
Deliberately

6. Avoid Wasting Money
Chasing Less Profitable
Outer-Ring Business

7. Discover Markets You’ve Missed
 Know what people are looking for in your field.
 See what they are typing in to Google to find you.
 Build marketing messages into what they seek.
Your diamonds are
not in far distant
mountains or in
yonder seas; they are
in your own backyard,
if you but dig for
them.
- Russell H. Conwell

8. Fill Your Funnel With
Leads You Really Want

9. Get It Now. Plug In To
Foundation Contractor Profits