The document summarizes the layout of a sample newspaper. It describes displaying the website URL under the masthead to provide an alternative way for the target audience to access the product. A preview bar shows other article headlines to make readers aware of other contents and entice them to read interesting articles. The lead article is accompanied by a picture and there are four other articles, maximizing writing while focusing on local, contemporary issues. Advertisements appear at the bottom of each page to follow compact newspaper conventions.

1. Newspaper layout analysis
I have displayed the website URL just under the newspaper masthead in
order to give my target audience an alternative way they can reach the
product. The masthead in a large font size confirms that it is a newspaper
local to Norwich. There is a preview bar of other articles in order to make
the reader aware of other contents of the newspaper and this aims to
entice them to interesting articles. The lead article is be accompanied by a
picture; there is also be four other articles. Having a total of five articles will
maximise the writing and highlight a key feature of my article being quality
and informative press focussing on local, contemporary issues. In business
terms, I will also be able to reduce the overall number of pages to my
newspaper which will lead to me being able to lower production costs and
generate more profit. The advertisement is at the bottom and this again
follows compact newspaper conventions.

2. I have included the date, name and page number at the top of the second
page as this is a convention of newspapers. The content menu is positioned
at the top left to help readers find a particular section of the newspaper to
read. There is one article with a picture, and another article below. Again,
the advertisement is at the bottom of the page. Having another two articles
and only one advertisement on the second page maximises the writing and
fits the convention of a compact newspaper focussing on quality and
informative writing.