The document discusses reinventing the role of Traditional Birth Attendants (TBAs) in Sierra Leone. It seeks to transform TBAs by reorienting them away from child delivery and toward building their own health product businesses while clarifying their role within the formal healthcare structure. The Essential Newborn Care Corps pilot program in Sierra Leone's Bo District aims to support TBAs through microfranchise social enterprises, involving market research, product selection and mix, training, supply chain linkages and integrating TBAs with health facilities. Rapid prototyping methods will be used to test this new TBA model.