This document contains a questionnaire to assess consumer preferences and behaviors related to purchasing microwave ovens. It includes questions about demographics, lifestyle and purchase factors, information sources, brand awareness, purchase decisions, payment methods, and post-purchase behaviors. Respondents are asked to rate how often certain statements apply to them using a scale from Always to Never. The statements cover topics like product features, advertising awareness, promotional promotions, and customer service.

1. QUESTIONNAIRE
1. Age (in years): up to- 30 31 – 40 41 - 50 51 - 60.
2. Educational Qualification: School level UG level PG level Professional
3. Occupation: Salaried House wife Professional
4. Monthly Income (in rupees): up to 15000 15001 – 20000 20001 – 25000 above
25000
5. Marital Status: Married Unmarried
6. Family size (No. of members): 1-3 4 -6 Above 6
7. I purchase my articles from: Retailer Showroom Wholesaler Representative
Please use the following scale to indicate the degree of your agreement or disagreement with
each of the following statements:
Statements: Scale
Always A
Often O
Sometimes S
Rarely R
Never N
8. AVAILABILITY OF THE PRODUCT A O S R N
a) I will go for another brands microwave oven, if the microwave oven brand which I
want is not available
b) I will postpone the buying of the microwave oven , if the product is not available
c) I will place the order in case of unavailability of the microwave oven
11. PRODUCT FEATURES A O S R N
a) Uniform cook
b) Auto cook
c) Child lock
d) Crisp function
e) Jet defrost
f) Diet Fry
g) Indian food maker
h) Micro tawa

2. 12. LIFE STYLE PERCEPTION A O S R N
a) I am knowledgeable enough to buy the product
b) For me comfort is more important
c) I compare the prices of the products
d) I would happily buy a luxury product
e) I feel branded products are more reliable
f) I get influenced by advertisement
13. SOURCES OF INFORMATION A O S R N
a) News paper/magazines Advertisements
b) Television advertisements
c) Radio advertisement
d) Hoardings and posters
e) Dealers campaign and display
f) Salesmen/Representatives
g) Cinema advertisements
h) Advertisements through Internet/Mail
i) Consulting with friends, neighbors, relatives and family
14. ADVERTISEMENT AWARENESS A O S R N
a) Advertisement provides complete knowledge about the durable products
b) Advertisement plays a vital role in increasing the sale of the durable products
c) A well presented advertisement urges buyers to buy
d) Advertisement should disclose the prices of the durable products
e) Without continuous advertisement a product will lose its popularity among buyers
f) Buyers get satisfied when they buy a better advertised products
15. PROMOTIONAL DETAILS A O S R N
a) Exchange / Festival offers are really beneficial
b) The compliment gifts given are Worth
c) Exhibition increases the sale of the Product
d) Years of guarantee should be given
e) Finance can be made available for the purchase of the durables
f) Personal selling is very much appreciated in promoting the sales of durables
g) Information through Broachers and Catalogues is sufficient
h) Price reduction / Additional offers / Discounts / Additional Warranties must be
satisfactory
i) Cash back offers and prize schemes are worth

3. 16. BRAND AWARENESS A O S R N
j) I have used LG products before and have knowledge about its products
k) I remember that on several occasions I have enjoyed using LG
l) I am able to distinguish LG brand from the others
m) Good promotion of LG plays an important role for remembering the name
n) Dealers display of LG made me recall the brand often
o) For me LG’S brand image is a attraction factor
p) I am always in favor of buying LG
q) I believe LG has no alternative
17. PURCHASE DECISION A O S R N
a) Brands reputation is important for my purchase decision
b) I need innovation in the brand to purchase
c) Timely and free delivery is important to me
d) Personal observation and own experiences influence the purchase decision
e) I must be satisfied with the purchase price
f) I always give more attention to product quality
g) I am interested to buy the product if it is more economic to myself
h) Before purchasing I analyze color/capacity/models of the products
18. MODE OF PAYMENTS A O S R N
a) I like to pay net cash payments
b) I use credit cards
c) I like to pay in installments
d) It is more beneficiary to me if the company make finance arrangements to buy the
products
e) The procedures to get finance to purchase the product should be easy
20. POST PURCHASE BEHAVIOR A O S R N
a) The manufacturers / providers response very well to the complaints
b) Maintenance cost should be Economical
c) In the brand I use, there is no disparity between advertisement and actual usage
d) Products performance must be Satisfactory
e) Dealers service during warranty period should be without any problem and without
capitalizing free service
f) Availability of spare parts without any problem is important
g) Style and perceived prestige are important to me
h) Handling capabilities is also Important
i) After sales service after warranty period should be satisfactory
j) Resale value also important