Questionnaire for ace magic prospect survey in
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This document appears to be a questionnaire for a school or institution regarding their transportation needs and options. It asks about current ownership and usage of buses, vans and other vehicles. Questions also gauge interest in a new "Ace Magic" product based on features like price, comfort and safety. Respondents are asked to rate the importance of various attributes and indicate what brand they might purchase assuming all other factors remain the same. The survey aims to understand transportation requirements and assess potential interest in a new option.
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a.
Marketing
b.
Business
c.
Marketing Research
d.
Science
2. All of the following are important aspects of the marketing research process EXCEPT:
a.
searching for and collecting information
b.
idea and theory development
c.
analyzing data
d.
making results publicly available
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a.
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d.
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a.
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software
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d.
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c.
descriptive research
d.
causal research
13. What type of research is being conducted to answer the question: "Would this target market be interested in this type of new product?"
a.
causal research
b.
exploratory research
c.
situation analysis research
d.
descriptive research
14. Carol was invited to participate in a research study along with ten other consumers to discuss their experiences using cleaning products. The group was aske.
Hybrid outline
The document discusses hybrid cars, which use both an electric motor and gasoline engine to provide power. It outlines the evolution of hybrid cars from their origins, the benefits they provide such as reduced pollution and fuel savings, and obstacles to their widespread adoption like higher initial costs compared to gasoline-only cars. Hybrids are presented as an important innovation for creating a more sustainable transportation system and healthier environment by economizing on oil use and emissions. While hybrids currently have some drawbacks, the document argues they are the best vehicle option for the future.
Chapter 10 crafting the brand positioning
This document contains 10 multiple choice questions about product life cycles and marketing strategies at different stages of the cycle. It discusses concepts like points of parity/difference, stages of introduction, growth, maturity and decline, and timing of strategies like pricing, promotion and advertising across the cycle. Sample questions ask about identifying brands that illustrate points of difference/parity, stages with highest/lowest profits, appropriate strategies for different stages like growth vs maturity, and classifying products within the cycle stages.
Mkt 571 final exam which of the following is most closely associated with a p...
This document contains 30 multiple choice questions from an MKT 571 Final Exam. It provides the questions and answers choices, but no answers. The questions cover topics like marketing orientation, branding strategies, product extensions, pricing objectives, integrated marketing communications, and advertising types. It also includes advertisements for purchasing a complete exam guide from a website.
Mkt 571 / Mkt571 final exam
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Mkt 571 final exam which of the following is most closely associated with a p...
This document contains 30 multiple choice questions from an MKT 571 Final Exam. It provides the questions and answers choices, but no answers. The questions cover topics like marketing orientation, branding strategies, product extensions, pricing objectives, and advertising types. It also includes advertisements for purchasing a complete exam guide from a website.
Sm quiz 1
This document contains a 20 question quiz about services marketing concepts. It covers topics like the characteristics of services, examples of different types of services, steps to increase quality control for services, the concept of perishability as it relates to services, dimensions of service quality, types of service gaps, types of customers, elements of fairness customers seek after complaints, and characteristics of an effective service guarantee. The questions are multiple choice and true/false format.
CRLE Step 3
The document provides instructions for a personal finance management assignment to calculate the costs of pursuing a chosen career. Students are asked to choose a college and list expenses for each year of study, including costs of housing, transportation, tuition, books, food and other expenses. They should then estimate total college costs by multiplying annual costs by years of study. Additionally, students should research scholarships, loans and estimate college debt upon graduation. All cost information should be presented clearly in a table or spreadsheet.
Untitled_(25).pdf
This document contains multiple choice questions about economics concepts such as:
- Positive and negative statements
- Sunk costs and opportunity costs
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BUS 505DE MARKETING MANAGEMENT SPRING 2018 - FINAL EXAM .docx
BUS 505DE MARKETING MANAGEMENT
SPRING 2018 - FINAL EXAM
Instructor Douglas T. Hill
Instructions:
1. As a reply email list the answers 1-50 and your letter answers only. NO ATTACHMENTS, NO
QUESTIONS, JUST NUMBERS AND LETTER ANSWERS
2. Send the email with your answers before 11:59pm of Sunday May 13, 2018.
3. This is an open note, open book exam. You may not collaborate with anyone. You must do this
alone. Sharing answers or collaborating with others in any way will result in a grade of 0.
1. If E = 1, demand is said to be ________.
a. elastic
b. inelastic
c. unitary
d. invalid
2. What does it mean for demand to be “unitary?”
a. prices go up or down but revenues remain about the same
b. prices remain the same but revenue goes up and down
c. prices and revenue change unpredictably
d. there is never a change in price or revenue
3. Which of the following is NOT true about the price-sensitive segment?
a. They are deal-prone.
b. They will run to competitor if we raise prices.
c. If prices get too high, they may completely drop out of the category.
d. They’ll buy our brand no matter what.
4. Which of the following is the formula for cost-plus pricing?
a. (unit cost) / (1-X%)
b. (unit cost) x (1-X%)
c. (unit cost) + (1-X%)
d. (unit cost) - (1-X%)
5. If your fixed costs (including marketing, advertising, R&D, depreciation, etc.) are high
relative to variable costs (which include labor or unit components), the strategic objective is to:
a. maximize per unit margins
b. eliminate advertising
c. maximize sales volume
d. raise the price as much as possible
6. (Price – variable costs) is also called ________.
a. profit
b. contribution per unit to fixed costs
c. maximum sales volume
d. fixed price units per contribution
7. National Product Company is indecisive about what prices it should charge for items in its
new product line. The company wants the most accurate data on customers’ willingness-to-pay
for its products. By using ________, which can yield very precise estimates of demand and price
sensitivities at numerous price points, National Product Company can gather the data it needs to
set prices.
a. survey data
b. conjoint analysis
c. online data
d. scanner data
8. All of the following are indicators of scanner data EXCEPT:
a. which brands are bought
b. the quantities bought
c. product advertising
d. the paid price
9. A survey asks the following two questions:
Q1) $25.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy
Q2) $35.00 definitely would not buy 1 2 3 4 5 6 7 definitely would buy
There is a segment of people who are not really interested in the product regardless of the price.
What are their answers most likely to be?
a. Q1=2 or 3, and Q2=1 or 2
b. Q1=6 or 7, and Q2=5 or 6
c. Q1=4 or 5, and Q2=3 or ...
ECON 201 MicroeconomicsTextbook Assignment 1 Due Date Januar.docx
ECON 201: Microeconomics
Textbook Assignment 1
Due Date: January 20, 2016
Multiple Choice
Identify the choice that best completes the statement or answers the question.
____ 1. Google has started a project to scan all books and make those that are not copyrighted available to people free of charge. Why is it important that only books without a copyright are available?
a.
If all books were scanned and available free of charge, copyright holders would face a positive incentive to continue writing and publishing books.
b.
If all books were scanned and available free of charge, copyright holders would face a negative incentive to continue writing and publishing books.
c.
If only copyrighted texts were scanned and available free of charge, copyright holders would face an indirect incentive to continue writing and publishing books.
d.
If only non-copyrighted books were scanned and available free of charge, copyright holders would face a negative incentive to continue writing and publishing books.
e.
If only non-copyrighted books were scanned and available free of charge, copyright holders would face an indirect incentive to continue writing and publishing books.
____ 2. In the area of many college campuses, parking spaces are often scarce. If these parking spaces have parking meters, which population described below would pay for parking?
a.
A population that is willing to take risks and believes that they will not be caught if they don’t place change in the meter
b.
A population that places a high opportunity cost on making sure they have change and placing change in the meter
c.
A population that is willing to take risks, believes that they will not be caught if they don’t place change in the meter, and disregards any possible $5 ticket for parking illegally
d.
A population that is unwilling to take risks and believes there is a high chance that they will not be caught if they don’t pay for parking
e.
A population that is unwilling to take risks, believes there is a high chance that they will be caught if they don’t pay their share, and places a high value on doing the “right” thing
____ 3. Kelly is an architect, and she is trying to decide whether to hire Mike, a draftsman, to assist with her work. Kelly could hire Mike at $20 per hour, but it would take him three times as long to complete a task as it takes Kelly. Kelly is able to earn $90 per hour and has more architectural jobs than she is able to handle. Which of the following is true?
a.
Kelly should not hire Mike because it would be faster for her to do the work herself.
b.
Kelly should do the drafting work herself because she has the lower opportunity cost.
c.
Mike should be hired at the $20 per hour wage rate.
d.
Mike should be hired, but only if he is paid more than $30 per hour.
e.
Kelly should hire someone who earns minimum wage instead of Mike.
____ 4. In 2009, the federal government created a program called Cash for Clunkers whereby consumers could trade in a less efficient ...
Questionnaire final
The document is a 23 question survey about online shopping perceptions and behaviors in Pakistan. It asks questions about internet usage, past online purchases, preferred purchase methods and payment options, perceptions of online shopping, and concerns regarding online transactions. It collects demographic information like gender, age, income, education, and profession. The purpose is to gather consumer insights on online purchasing in Pakistan to complete a research project on this topic. Respondents are assured their answers will only be used for research purposes.
Tours and travell
This document outlines a research study on tours and travels pricing and customer satisfaction. It discusses the research problems, objectives, sampling design and methodology. A questionnaire is provided to collect data from passengers in Davanagere on their travel preferences, perceptions of major competitors like Manish, VRL, SRS and KSRTC buses, and factors affecting satisfaction levels. Hypothesis statements are formulated to analyze relationships between gender and safety perception, income level and service quality, customer attraction offers, and agency profits based on resource utilization. The goal is to determine optimal pricing and improve customer satisfaction for tours and travels agencies.
1. What is behind the growth in photo sharinga.The growth o.docx
1. What is behind the growth in photo sharing?
a.
The growth of Facebook and its photo sharing tools.
b.
The growth of smartphones.
c.
The growth of digital cameras.
d.
Companies recognize it can be an effective marketing strategy.
e.
The growth of sites like Flickr make it much easier.
2. What is a photo sharing site?
a.
A website that provides stock photography.
b.
A website that allows users to upload photos for public or private viewing.
c.
A website with photos that lets viewers download them.
d.
A website that lets you upload photos from your mobile phone.
e.
A website that monetizes user generated photos and images.
3. What is a worry that companies may have about sharing photos?
a.
Their photos may be used inappropriately.
b.
Users may tag the photos incorrectly.
c.
They may not receive comments on all photos.
d.
Trade secrets may be uncovered through the images they share.
e.
Their photos may be stolen by the competition.
4. Flickr appeals mostly to
a.
Smartphone users because of its mobile interface.
b.
Former Webshots customers.
c.
The Library of Congress.
d.
Photographers and those who appreciate high quality artistic photos.
e.
Users who do not wish to pay for photo storage.
5. What is a social network site?
a.
A website where users can share thoughts and information
b.
A photo or video sharing site.
c.
An online service where members can establish relationships
d.
A business-to-consumer digital platform.
e.
A type of discussion forum.
6. Which social network made the mistake of alienating its early adopters by deleting suspicious accounts?
a.
Ryze
b.
Friendster
c.
SixDegrees
d.
Tribe.net
e.
MySpace
7. What is the appeal of a private social network for a nonprofit?
a.
Its supporters do not use general social networks like Facebook.
b.
It provides a means for them to organize a cause without the distractions of a general social network.
c.
It allows the nonprofit to amplify its message.
d.
A private social network allows for more genuine relationships with the members.
e.
It creates a feeling of exclusivity for its members.
8. Why should firms consider investing in a presence on larger social networks?
a.
They set social media trends and have the largest audiences.
b.
It is where the competition is.
c.
It is where good content has the best chance of being shared.
d.
It is where the consumers are.
e.
They will likely grow, so a presence there will pay off in the future.
9. Microblogs have become a source of
a.
Special offers
b.
News and citizen journalism
c.
Spam
d.
Fake accounts
e.
Advertising
10. Why is Twitter a useful channel for building personas?
a.
The hashtag is an important tool for identifying personas.
b.
It allows a marketer to listen to what the target audience is talking about, and develop personas based on those topics.
c.
The search function allows a marketer to easily study different users and their interests.
d.
The ability to directly contact users allows marketers to connect ...
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