ecommerce for products curated specifically for women of color.

1. H I G H Q U A L I T Y P R O D U C T S
C U R A T E D F O R W O M E N O F C O L O R
S T O R E
I N V E S T O R D E C K 2 0 1 8

2. F O R H I G H Q U A L I T Y B L A C K O W N E D P R O D U C T S
I N V E S T O R D E C K 2 0 1 8
CHNO is a clean and simple eCommerce destination for high-
quality products created specifically for women of color. We
source 90% of our products from businesses owned by people
of color .

3. Clean user interface
Simple Product
categories
360 Product Photos
Easy Checkout
Product Reviews
Product Suggestions
Current Features
+ Future Features
Intelligent Product
Suggestion Algorithm
Wish lists
Checkout Screen Upsells
Product Lifestyle Photos
Order History
Social Proof Bar

4. M A R K E T S I Z E / S T A T S - U S
AFRICAN AMERICAN WOMEN
465M
127M
63% Agree that they are willing to pay more for high
quality
473M Hair Products
CHNO STORE NEILSEN REPORT 2018
24.3 Million Median Age: 35
Skin Care
Grooming Aids
Customer Acquisiton
$120
$30
$7
Average Purchase(low)
Average Purchase(high)
NEILSEN ADJECTIVES
Major Trend Setters
Brand Loyalists
Early Adopters
Influence Mainstream Culture

5. C O M P E T I T O R S
Key Competitor: Essence.Marche
Drop Ships products
Shop by individual store
No customer guarantees
No quality guarantees
No customer service
Business centric model
Potential Entrants
Could create "Buy
Black" shop with prime
shipping
Could acquire "we buy
black"
CHNO Comp Advantage
House inventory for quality control
Customer centric model
Customer guarantees
Personalized shopping experience
CHNO's Defensibility
Equity ownership in brands
CHNO Certification label on majority of
products
IP of algorithms

6. V A L U E T O U S E R
Drop Shipping eCommerce
Platforms
Individual Brand
Sites
BenefitsCostEaseOfUse
Simple To Use
Predictive/Suggestive
Product Algorithms
Single Shipping Price
Competitive Product Pricing
Save Time
Customer Centric Model
Personalized Shopping
Experience
Inconsistent Product Offering
Difficult To Navigate Site
Hard To Find
Limited Product offering
Slow Shipping
Multiple Shipping Costs Multiple Shipping Costs
When Ordering From Multiple
SitesTime
Save Money
Single Brand Site
Experience
Customer Can Buy Products
That Arent Certified By CHNO

7. V A L U E T O P A R T N E R S
Benefit To Product Provider Benefit To Customer Benefit To Investor
More Focus on Product Output
Less Time Spent On Sales/Marketing
Assistance With Branding/Packaging
Increased Sales
Larger Product Offering
One Stop Shop
Predictive +Suggestive
Targeted Marketing
High Sales Volume
High Marketing ROI
Brand Trust
High Customer Volume
Brand Value
Equity Owneship/Investment Products Created By POC Increased Profits

8. U S E R A Q U I S I T I O N
Launch MaturityGrowth
Social, Email, Blogs, Influencers, FB, IG Ads, Vlogs Google Ads
Email Campaigns
Tutorial Blogs/Vlogs
Targeted Influencers
Events/Festivals
Social Sharing
SEO
Certification Program
Affiliate Marketing
Larger Ad Spending
Brick + Mortar Partners
Mutual Linking Sites
PR
Guest Blogging
Television Commercials
Sponsorships

9. B U S I N E S S M O D E L
User Aquisition
Gather Customer
Information
Intelligent
Suggestions
Recurring Billing
From
Social Sharing
Email Marketing
Blogs
Influencer
Marketing
Includes
Spending Habits
Wishlists
Social Data
Surveys
Future Spending
Based On
IP Algorithm
Buying Habits
Wishlists
Social Data
Surveys
Fee Types
Monthly Recurring Billing
Membership Fees
CHNO MAKES MONEY FROM BOTH ONLINE SALES AND EQUITY HOLDINGS IN
PRODUCT BRANDS
Large Expected
Customer Base
High Profit PotentialTargeted Upsells
High Quality Products
+Customer Service

10. F I N A N C I A L P R O J E C T I O N S
Investment: 200k

11. R I S K S & P R E C A U T I O N S
Product Providers Cannot
Keep Up With Demand
Risks Mitigate Precautions
Take Best Selling Products
To Manufacturing in 2021
Target Market Is Fully Tapped in
U.S
Move Into Imt'l Market
Targeting All Black +
MELANATED Skin Types
Total Product Offering
Isn't Fully Serving Customers
Begin Investing In Companies To
Create Products To Meet Customer
Demands

12. C O M P E T I T I V E R E S P O N S E
Essence Marche CHNO Store
Result
Attempts to copy CHNO
business model
Leverages equity holdings
in product companies
Spends on large marketing
campaign to target market
Acquire the same customers
through similar ads and
funnels
Attempts to purchase
equity in companies
Essence sales result
in CHNO profit
CHNO leverages
customer service
Fund + find new companies
Fund new product ideas
Creative + manufacturing
advantage

13. O U R T E A M
O U R A D V I S O R S
KIMETHERIDGE
CEOOFMIXEDCHICKS
STEPHANIEARDREY
PRESIDENTOFBLUDIAMONDCAPITAL
TAJELRIDGE
SENIORINVESTMENTDIRECTORATLACI
MEGGANOIRECH:FOUNDER+CEO
PROCESSCREATOR|PEOPLEGROWER|PRODUCTCURATOR
-CO-FOUNDERofPARTYHACKERAPP:PREDICTSYOURPERFECTPARTY
BASEDONYOURFBPROFILE
-FORMEREVENTPLANNER:EXCELSINSTRATEGY,TIMING,ORGANIZATION,
EXECUTION
JASIRIJA'NA:CERTIFICATIONPROGRAMDIRECTOR
RELATIONSHIPMANAGER| TRUST FORGER| COMMUNITYDESIGNER
-EXPERIENCEDPROJECTMANAGER
-DIGITALMARKETER
KIMBERLINAMCKINNEY
LEGALADVISOR

14. M E G G A N O I R E C H
W W W . C H N O S T O R E C O M
MEGGANOIRECH@GMAIL.COM
951.453.7432
LOS ANGELES CA