1. QUESTIONNAIRE
1. Age (in years):
up to- 30 31 – 40
41 – 50 51 - 60
2. Educational Qualification:
Intermediate Senior secondary
Graduate PG level
3. Occupation:
Working House wife
4. Monthly Income (in rupees):
up to 15000 15001 – 30000
30000-45000 above 45000
5. Marital Status:
Married Unmarried
6. Family size (No. of members):
1-3 4 -6 Above 6
7. I purchase my articles from:
Company Brand Store Online
Multi Brand Outlet
Salesman/Direct Marketing
8. Which attributes do you look before buying a
durable item?
Price Performance
Brand After Sales
9. How much effect does advertising and promotion
of product have on you?
Very much Somewhat
no effect Can’t say
10. Do you posses a Microwave oven ?
yes
no
11. If yes then
a) Which company’s Microwave oven do you own :
……………………………………………………………………
b) What is the size of your Microwave oven (liters):
16-20 20-25
25-30 30-35
c) How frequently do you use it :
Once a week More than once a week
Once a day More than once a day
d) What is the primary use of Microwave oven for you
Cooking Reheating Roasting
Baking All
e) At what occasions do you use your Microwave oven
Weekends Family gatherings
Holiday Festivals
Nothing specific Almost regularly
f) How satisfied are you with your Microwave oven :
Very Somewhat
Neutral Dissatisfied
12. If no then
a) How much time do you spend on cooking?
1-3 hrs
3-5 hrs
More than 5 hrs
c) What do you think is the major reason of you not
buying a Microwave oven?
Lack of awareness Less use
PriceLess kitchen space
Can’t say Other
2. d) How would Microwave oven help you in your
lifestyle?
Save time
Healthy food
Help in making wider variety of food
Compact Kitchen Utility
e) What factors would influence you to buy a
Microwave oven?
Convenience Auto cook
Size of Microwave oven
Energy efficiency over conventional gas
cooking
f) From where do you get the “most” information
about Microwave oven?
News paper/magazines Advertisements
Television advertisements
Radio Advertisements
Dealers campaign and display
Salesmen/Representatives
Advertisements through Internet/Mail
Consulting with friends, neighbors, relatives
and family
g) What promotion tool would you prefer while buying
a Microwave oven?
Discounts
Complimentary gift (utensils etc.)
0% Finance
Prize schemes
Free cooking classes
h) At what occasion would you prefer to buy a
Microwave oven?
Festive season Marriage 0ccasion
Birthday/Anniversary Nothing specific
i) What price would you be willing to pay for a
Microwave oven?
5000-10000 10000-15000
15000-20000 20000+
13. Which brand would you prefer to buy
……………………………………………………………
14. Which brand do you think has most dealer display
at most of the Outlets
LG Samsung
IFB Other………………………....
15. Have you used LG products before, if yes then
which one?
No yes…………………………
16. What do you think is the USP of LG as a brand
Price Quality
Technology After sales
17. How was your experience of using LG
Very Good
Good
Satisfactory
Bad…………………………………………………………………………………………………………………………………………………………
…………………………………………………………………………………………………………………………………………………………………
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