1. Submitted to Sudeep chandramana
Head of the department of macfast
Submitted by abhijith .v.george
Roll no 1
Second semester MBA
Iconz
Submitted to Sudeep chandramana
Head of the department of macfast

2. The market survey was conducted to get awareness about the mapping
the position ,identity and image of the following products:
vim bar
sundrop oil
kiwi shoe polish
whirlpool
Market survey was conduct among fifty housewife at a particular location.
The market survey gives the companies a particular idea about their product in the
market position. The survey gives the companies a rating view.
INTRODUCTION

3. Abhijith V George, a student from Macfast college Thiruvalla for MBA
course of MG University, would like to ask a few questions as a part of
my MBA market survey. I request you to kindly answer them honestly
and accurately. I assure you that the information given by you will be
kept extremely confidential. The information provided by you will be
kept strictly confidential and will be used only for academic purpose
only. Thanking you in advance for your cooperation.
Customer personal data:
a. Name: Priya
b. Age: 40 yrs
c. Occupation: house wife
d. location: Kumbukkattethin (h), Erattupetta P.O

4. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
Whirlpool washing machine
2.What is the unique quality or identity that impressed you about
the product?
Vim- good smell, quality Whirlpool washing machine -
maximum utility
3.As you are the costumer which position or rank will give for
your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

5. I ABHIJITH V GEORGE, A STUDENT FROM MACFAST COLLEGE THIRUVALLA FOR MBA
COURSE OF MG UNIVERSITY, WOULD LIKE TO ASK A FEW QUESTIONS AS A PART OF
MY MBA MARKET SURVEY. I REQUEST YOU TO KINDLY ANSWER THEM HONESTLY
AND ACCURATELY. I ASSURE YOU THAT THE INFORMATION GIVEN BY YOU WILL BE
KEPT EXTREMELY CONFIDENTIAL. THE INFORMATION PROVIDED BY YOU WILL BE
KEPT STRICTLY CONFIDENTIAL AND WILL BE USED ONLY FOR ACADEMIC PURPOSE
ONLY. THANKING YOU IN ADVANCE FOR YOUR COOPERATION.
CUSTOMER PERSONAL DATA:
A. NAME: ANU
B. AGE: 45 YRS
C. OCCUPATION: HOUSE WIFE
D. LOCATION: KAVANAL(H), ERATTUPETTA P.O

6. 1. WHICH OF THE FOLLOWING PRODUCTS DO YOU USES?
VIM BAR SUNDROP OIL KIWI SHOE POLISH
WHIRLPOOL WASHING MACHINE
2.WHAT IS THE UNIQUE QUALITY OR IDENTITY THAT IMPRESSED YOU ABOUT THE
PRODUCT?
VIM-CLEANNESS SUNDROP-PACKAGING WHIRLPOOL-ADVERTISEMENT
3.AS YOU ARE THE COSTUMER WHICH POSITION OR RANK WILL GIVE FOR YOUR
PRODUCT?
1-3 4-6 7-10
4.AS A CUSTOMER WHAT IS THE IMAGE THAT YOU HAVE ABOUT THE PRODUCT?
GOOD SATISFACTORY BAD

7. I ABHIJITH V GEORGE, A STUDENT FROM MACFAST COLLEGE THIRUVALLA FOR MBA COURSE OF MG
UNIVERSITY, WOULD LIKE TO ASK A FEW QUESTIONS AS A PART OF MY MBA MARKET SURVEY. I REQUEST
YOU TO KINDLY ANSWER THEM HONESTLY AND ACCURATELY. I ASSURE YOU THAT THE INFORMATION
GIVEN BY YOU WILL BE KEPT EXTREMELY CONFIDENTIAL. THE INFORMATION PROVIDED BY YOU WILL BE
KEPT STRICTLY CONFIDENTIAL AND WILL BE USED ONLY FOR ACADEMIC PURPOSE ONLY. THANKING YOU IN
ADVANCE FOR YOUR COOPERATION.
CUSTOMER PERSONAL DATA:
A. NAME: DIVYA
B. AGE: 35 YRS
C. OCCUPATION: PROFESSIONAL
D. LOCATION: EDATTU(H), ERATTUPETTA P.O

8. 1. WHICH OF THE FOLLOWING PRODUCTS DO YOU USES?
VIM BAR SUNDROP OIL KIWI SHOE POLISH
WHIRLPOOL WASHING MACHINE
2.WHAT IS THE UNIQUE QUALITY OR IDENTITY THAT IMPRESSED YOU
ABOUT THE PRODUCT?
SUNDROP-PRICE SHOE POLISH-LONG LASTING
3.AS YOU ARE THE COSTUMER WHICH POSITION OR RANK WILL
GIVE FOR YOUR PRODUCT?
1-3 4-6 7-10
4.AS A CUSTOMER WHAT IS THE IMAGE THAT YOU HAVE ABOUT THE
PRODUCT?
GOOD SATISFACTORY BAD

9. I ABHIJITH V GEORGE, A STUDENT FROM MACFAST COLLEGE THIRUVALLA FOR MBA
COURSE OF MG UNIVERSITY, WOULD LIKE TO ASK A FEW QUESTIONS AS A PART OF
MY MBA MARKET SURVEY. I REQUEST YOU TO KINDLY ANSWER THEM HONESTLY
AND ACCURATELY. I ASSURE YOU THAT THE INFORMATION GIVEN BY YOU WILL BE
KEPT EXTREMELY CONFIDENTIAL. THE INFORMATION PROVIDED BY YOU WILL BE
KEPT STRICTLY CONFIDENTIAL AND WILL BE USED ONLY FOR ACADEMIC PURPOSE
ONLY. THANKING YOU IN ADVANCE FOR YOUR COOPERATION.
CUSTOMER PERSONAL DATA:
A. NAME: ALICE
B. AGE: 52 YRS
C. OCCUPATION: HOUSE WIFE
D. LOCATION: CHAKKALACKEL(H), ERATTUPETTA P.O

10. 1. WHICH OF THE FOLLOWING PRODUCTS DO YOU USES?
VIM BAR SUNDROP OIL KIWI SHOE POLISH
WHIRLPOOL WASHING MACHINE
2.WHAT IS THE UNIQUE QUALITY OR IDENTITY THAT IMPRESSED YOU
ABOUT THE PRODUCT?
VIM-LONG LASTING
3.AS YOU ARE THE COSTUMER WHICH POSITION OR RANK WILL
GIVE FOR YOUR PRODUCT?
1-3 4-6 7-10
4.AS A CUSTOMER WHAT IS THE IMAGE THAT YOU HAVE ABOUT THE
PRODUCT?
GOOD SATISFACTORY BAD

11. I ABHIJITH V GEORGE, A STUDENT FROM MACFAST COLLEGE THIRUVALLA FOR MBA
COURSE OF MG UNIVERSITY, WOULD LIKE TO ASK A FEW QUESTIONS AS A PART OF
MY MBA MARKET SURVEY. I REQUEST YOU TO KINDLY ANSWER THEM HONESTLY
AND ACCURATELY. I ASSURE YOU THAT THE INFORMATION GIVEN BY YOU WILL BE
KEPT EXTREMELY CONFIDENTIAL. THE INFORMATION PROVIDED BY YOU WILL BE
KEPT STRICTLY CONFIDENTIAL AND WILL BE USED ONLY FOR ACADEMIC PURPOSE
ONLY. THANKING YOU IN ADVANCE FOR YOUR COOPERATION.
CUSTOMER PERSONAL DATA:
A. NAME: AMBILI
B. AGE: 45 YRS
C. OCCUPATION: HOUSE WIFE
D. LOCATION: NIRAPPEL(H), ERATTUPETTA P.O

12. 1. WHICH OF THE FOLLOWING PRODUCTS DO YOU USES?
VIM BAR SUNDROP OIL KIWI SHOE POLISH
WHIRLPOOL WASHING MACHINE
2.WHAT IS THE UNIQUE QUALITY OR IDENTITY THAT IMPRESSED YOU ABOUT THE
PRODUCT?
SUNDROP OIL-PRICE WHIRLPOOL WASHING MACHINE-SPEED
3.AS YOU ARE THE COSTUMER WHICH POSITION OR RANK WILL GIVE FOR YOUR
PRODUCT?
1-3 4-6 7-10
4.AS A CUSTOMER WHAT IS THE IMAGE THAT YOU HAVE ABOUT THE PRODUCT?
GOOD SATISFACTORY BAD

13. I ABHIJITH V GEORGE, A STUDENT FROM MACFAST COLLEGE THIRUVALLA FOR MBA
COURSE OF MG UNIVERSITY, WOULD LIKE TO ASK A FEW QUESTIONS AS A PART OF
MY MBA MARKET SURVEY. I REQUEST YOU TO KINDLY ANSWER THEM HONESTLY
AND ACCURATELY. I ASSURE YOU THAT THE INFORMATION GIVEN BY YOU WILL BE
KEPT EXTREMELY CONFIDENTIAL. THE INFORMATION PROVIDED BY YOU WILL BE
KEPT STRICTLY CONFIDENTIAL AND WILL BE USED ONLY FOR ACADEMIC PURPOSE
ONLY. THANKING YOU IN ADVANCE FOR YOUR COOPERATION.
CUSTOMER PERSONAL DATA:
A. NAME: LISSY
B. AGE: 50 YRS
C. OCCUPATION: HOUSE WIFE
D. LOCATION: KUNNUMPURATH(H), ERATTUPETTA P.O

14. 1. WHICH OF THE FOLLOWING PRODUCTS DO YOU USES?
VIM BAR SUNDROP OIL KIWI SHOE POLISH
WHIRLPOOL WASHING MACHINE
2.WHAT IS THE UNIQUE QUALITY OR IDENTITY THAT IMPRESSED YOU ABOUT THE
PRODUCT?
WHIRLPOOL-SPEED, PRICE
3.AS YOU ARE THE COSTUMER WHICH POSITION OR RANK WILL GIVE FOR YOUR
PRODUCT?
1-3 4-6 7-10
4.AS A CUSTOMER WHAT IS THE IMAGE THAT YOU HAVE ABOUT THE PRODUCT?
GOOD SATISFACTORY BAD

15. I ABHIJITH V GEORGE, A STUDENT FROM MACFAST COLLEGE THIRUVALLA FOR MBA
COURSE OF MG UNIVERSITY, WOULD LIKE TO ASK A FEW QUESTIONS AS A PART OF
MY MBA MARKET SURVEY. I REQUEST YOU TO KINDLY ANSWER THEM HONESTLY
AND ACCURATELY. I ASSURE YOU THAT THE INFORMATION GIVEN BY YOU WILL BE
KEPT EXTREMELY CONFIDENTIAL. THE INFORMATION PROVIDED BY YOU WILL BE
KEPT STRICTLY CONFIDENTIAL AND WILL BE USED ONLY FOR ACADEMIC PURPOSE
ONLY. THANKING YOU IN ADVANCE FOR YOUR COOPERATION.
CUSTOMER PERSONAL DATA:
A. NAME: SINI
B. AGE: 40 YRS
C. OCCUPATION: HOUSE WIFE
D. LOCATION: AMBATTU, ERATTUPETTA P.O

16. 1. WHICH OF THE FOLLOWING PRODUCTS DO YOU USES?
VIM BAR SUNDROP OIL KIWI SHOE POLISH
WHIRLPOOL WASHING MACHINE
2.WHAT IS THE UNIQUE QUALITY OR IDENTITY THAT IMPRESSED YOU ABOUT THE
PRODUCT?
VIM-PRICE SUNDROP-QUALITY
3.AS YOU ARE THE COSTUMER WHICH POSITION OR RANK WILL GIVE FOR YOUR
PRODUCT?
1-3 4-6 7-10
4.AS A CUSTOMER WHAT IS THE IMAGE THAT YOU HAVE ABOUT THE PRODUCT?
GOOD SATISFACTORY BAD

17. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Gopika
b. Age: 37 yrs
c. Occupation: professional
d. location: Kappipiparambil(h), Erattupetta P.O

18. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish whirlpool
washing machine
2.What is the unique quality or identity that impressed you about the product?
shoe polish-quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

19. I Abhijith V George, a student from Macfast college Thiruvalla for MBA
course of MG University, would like to ask a few questions as a part of
my MBA market survey. I request you to kindly answer them honestly
and accurately. I assure you that the information given by you will be
kept extremely confidential. The information provided by you will be
kept strictly confidential and will be used only for academic purpose
only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Lincy
b. Age: 40 yrs
c. Occupation: house wife
d. location: Vezhambathottathil, Erattupetta P.O

20. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Sundrop-Duration of use
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

21. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG University, would like to ask a few questions as a part of my
MBA market survey. I request you to kindly answer them honestly and accurately. I assure you that the information given by you will be kept
extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only.
Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Mini
b. Age: 48 yrs
c. Occupation: house wife
d. location: Vazhayil, Erattupetta P.O

22. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
Whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Whirlpool-quality, cleanness vim-cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

23. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Devi
b. Age: 40 yrs
c. Occupation: house wife
d. location: Vadakkel, Erattupetta P.O

24. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Whirlpool-speed
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

25. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Anupama
b. Age: 39 yrs
c. Occupation: house wife
d. location: Moozhayil, Erattupetta P.O

26. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Kiwi shoe polish Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

27. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Lena
b. Age: 50 yrs
c. Occupation: house wife
d. location: Keeriyaniyil, Erattupetta P.O

28. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Vim-smell sundrop oil-quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

29. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Sneha
b. Age: 48 yrs
c. Occupation: house wife
d. location: Thekkel, Erattupetta P.O

30. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
whirlpool washing machine : cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

31. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Sarada
b. Age: 44 yrs
c. Occupation: house wife
d. location: Kizhakkemyalil, Erattupetta P.O

32. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

33. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Devika
b. Age: 35 yrs
c. Occupation: Nurse
d. location: Thevarparampil, Erattupetta P.O

34. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
longness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

35. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Devayani
b. Age: 40 yrs
c. Occupation: house wife
d. location: Parampill, Erattupetta P.O

36. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

37. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Sandhya
b. Age: 47 yrs
c. Occupation: house wife
d. location: Chamakkalayil, Erattupetta P.O

38. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish Whirlpool washing
machine
2.What is the unique quality or identity that impressed you about the product?
Vim-quality whirlpool-speed
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

39. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Radha
b. Age: 40 yrs
c. Occupation: house wife
d. location: Muringumpurath, Erattupetta P.O

40. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

41. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Devika
b. Age: 44 yrs
c. Occupation: house wife
d. location: Padinjarethu, Erattupetta P.O

42. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
price
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

43. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG University, would like to ask a few questions as a part of my
MBA market survey. I request you to kindly answer them honestly and accurately. I assure you that the information given by you will be kept
extremely confidential. The information provided by you will be kept strictly confidential and will be used only for academic purpose only.
Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Remya
b. Age: 40 yrs
c. Occupation: house wife
d. location: Pulickel, Erattupetta P.O

44. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

45. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Remya
b. Age: 40 yrs
c. Occupation: house wife
d. location: Pulickel, Erattupetta P.O

46. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

47. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Valsala
b. Age: 56 yrs
c. Occupation: house wife
d. location: Murickel, Erattupetta P.O

48. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Vim-price oil-quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

49. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Ambika
b. Age: 45 yrs
c. Occupation: nurse
d. location: Ambikalayam, Erattupetta P.O

50. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
Whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Shoe polish-longness whirlpool-cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

51. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Soosan
b. Age: 40 yrs
c. Occupation: house wife
d. location: Valiyaveettil, Erattupetta P.O

52. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

53. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name:Shantha
b. Age: 50 yrs
c. Occupation: house wife
d. location: Ramakrishnamanthiram, Erattupetta P.O

54. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Smell,cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

55. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Kumary
b. Age: 47 yrs
c. Occupation: house wife
d. location: Karunyalayam, Erattupetta P.O

56. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Speed
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

57. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Lekshmi
b. Age: 40 yrs
c. Occupation: house wife
d. location: Sreeragam, Erattupetta P.O

58. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

59. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Ponnamma
b. Age: 48 yrs
c. Occupation: house wife
d. location: Sreenilayam, Erattupetta P.O

60. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

61. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Geethu
b. Age: 40 yrs
c. Occupation: house wife
d. location: Vazhakkalathil, Erattupetta P.O

62. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

63. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Rosi
b. Age: 45yrs
c. Occupation: house wife
d. location: Thalathil, Erattupetta P.O

64. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

65. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Jinu
b. Age: 36 yrs
c. Occupation: house wife
d. location: Kunnummel, Erattupetta P.O

66. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
Whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

67. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Jomol
b. Age: 40 yrs
c. Occupation: house wife
d. location: Thottathil(h), Erattupetta P.O

68. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Speed
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

69. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Sona
b. Age: 43 yrs
c. Occupation: Nurse
d. location: Muthirenthikkal, Erattupetta P.O

70. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Cleanness
3.As you are the costumer which position or rank will give for your product?
1-6 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

71. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Meena
b. Age: 36 yrs
c. Occupation: house wife
d. location: Vazhayil, Erattupetta P.O

72. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Nil
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

73. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Leena
b. Age: 47 yrs
c. Occupation: house wife
d. location: Valyaparampil, Erattupetta P.O

74. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

75. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Arundathi
b. Age: 48 yrs
c. Occupation: house wife
d. location: Vazhuthakkattill, Erattupetta P.O

76. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish whirlpool
washing machine
2.What is the unique quality or identity that impressed you about the product?
Cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

77. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Nithya
b. Age: 43 yrs
c. Occupation: house wife
d. location: Nirappel, Erattupetta P.O

78. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Cleanness
3.As you are the costumer which position or rank will give for your product?
1=3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

79. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Mereena
b. Age: 41 yrs
c. Occupation: house wife
d. location: Vazhuthakkattil, Erattupetta P.O

80. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
Whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

81. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Aruna
b. Age: 48 yrs
c. Occupation: house wife
d. location: Kuzhikkattil, Erattupetta P.O

82. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

83. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Jothika
b. Age: 44 yrs
c. Occupation: house wife
d. location: Thoduvanal, Erattupetta P.O

84. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

85. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Lisamma
b. Age: 42 yrs
c. Occupation: house wife
d. location: Vazhuthakattil, Erattupetta P.O

86. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Speed
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

87. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Neeraja
b. Age: 46 yrs
c. Occupation: house wife
d. location: Kuzhivelil, Erattupetta P.O

88. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Packing
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

89. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Jomol
b. Age: 42 yrs
c. Occupation: house wife
d. location: Muriveettil, Erattupetta P.O

90. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Smell
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

91. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Rohini
b. Age: 42 yrs
c. Occupation: house wife
d. location: Kuzhithott, Erattupetta P.O

92. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Speed
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

93. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Anna
b. Age: 48 yrs
c. Occupation: nurse
d. location: Mulamoottil, Erattupetta P.O

94. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Duration of use
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

95. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Nayana
b. Age: 35 yrs
c. Occupation: house wife
d. location: Cholayil, Erattupetta P.O

96. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

97. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Neha
b. Age: 38 yrs
c. Occupation: house wife
d. location:Vaaliyil, Erattupetta P.O

98. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Packing
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

99. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name:Rosanna
b. Age: 49 yrs
c. Occupation: house wife
d. location: Vayalil, Erattupetta P.O

100. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Cleanness
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

101. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name: Mariya
b. Age: 48 yrs
c. Occupation: house wife
d. location:Thottathil, Erattupetta P.O

102. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

103. I Abhijith V George, a student from Macfast college Thiruvalla for MBA course of MG
University, would like to ask a few questions as a part of my MBA market survey. I
request you to kindly answer them honestly and accurately. I assure you that the
information given by you will be kept extremely confidential. The information
provided by you will be kept strictly confidential and will be used only for academic
purpose only. Thanking you in advance for your cooperation.
Customer personal data:
a.Name:Jeena
b. Age: 37 yrs
c. Occupation: house wife
d. location:Thuruthiyil, Erattupetta P.O

104. 1. Which of the following products do you uses?
Vim bar Sundrop oil Kiwi shoe polish
whirlpool washing machine
2.What is the unique quality or identity that impressed you about the product?
Quality
3.As you are the costumer which position or rank will give for your product?
1-3 4-6 7-10
4.As a customer what is the image that you have about the product?
Good Satisfactory Bad

105. The survey was conducted with the view of the customer about a
particular product and that the data is sufficient to give product identity, position ,
image of the customer. The survey was conduct in the area around pala and was
done in a systematic manager.
The survey gives an in site about the product of
different company.
Hope that the market survey was done as the way it should
have been done
conclusion