Dr. S.O.S. - Psychologist and the Media
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This presentation is designed to: - State key issues relevant to interacting with the media in their role as psychologists - Consider multiple factors that play a role in a successful media engagement
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Dr. S.O.S. - Psychologist and the Media
- 1. PSYCHOLOGIST AND THE MEDIA Dr. SOS EVMS - Summer 2013
- 2. I have no financial relationships to disclose...but I’m working on it!
- 3. EDUCATIONAL OBJECTIVES Participants will be able to State key issues relevant to interacting with the media in their role as psychologists Consider multiple factors that play a role in a successful media engagement
- 4. PSYCHOLOGIST & THE MEDIA What are your impressions of psychologists in the media? Who currently represents the field of psychology and mental health?
- 6. DR. DURVASULA ON PSYCHOLOGISTS IN THE MEDIA Psychology poorly represented on tv Psychologists can improve the public perception of the field Unlicensed, untrained, or undertrained individuals providing mental health commentary Working with the media requires an ability to make research and psychological principles simple and digestible Media prefers direct correlations to circumspect approach
- 8. HOW TO WORK WITH THE MEDIA Interview format as an “expert” Health and medical field are particularly prone to reporter requests based on public interest Multiple forms of media to consider Print Radio Television
- 9. COMMUNICATING WITH THE MASSES Interfering factors: General public is not science literate Public has short retention abilities Science can be intimidating Public belief in “psychic phenomena” Multiple scientific disciplines competing for same audience Canadian Psychological Association - Working with the Media: A Guide for Psychologist
- 10. COMMUNICATION WITH THE MASSES Facilitating factors: Interesting Relevant Simplified, user-friendly, and easily understood Memorable People want to know about psychology! Canadian Psychological Association - Working with the Media: A Guide for Psychologist
- 11. TO INTERVIEW OR NOT TO INTERVIEW? If you are going to participate in an interview, consider these questions: What do you want to accomplish with this interview? What you want to say about this subject? What do you have to gain by giving the interview? Will there be more opportunities to interview in the future? American Psychological Association: How to Work With the Media (www.apa.org)
- 12. TO INTERVIEW OR NOT TO INTERVIEW? Consider declining an interview if it: Would compromise you Is not in your area of expertise Use caution when considering: Panel discussions
- 13. INTERVIEW PREPARATION Preinterview Do your homework Join listservs APA alerts Consider major points (2 - 5 points) Practice your talking points (record yourself)
- 14. INTERVIEW PREPARATION Who will be attending? Who will be participating? Obtain contact information of interviewer Would a background fact sheet be helpful? Avoid “off the record” comments
- 15. INTERVIEW What’s in a title? “As a psychologist...” Be succinct and keep your message straight forward and limited Stick to your points Follow the interviewer Enjoy the experience
- 16. SPECIAL CONSIDERATIONS FOR RADIO Audience is relying on content and tone Turn off your radio Sit up right for good voice control Keep notes on small cards Avoid using “uh” sounds
- 17. DR. SOS RADIO EXCERPT
- 18. SPECIAL CONSIDERATIONS FOR TELEVISION Television Highest academic degree w/your name Use natural face and hand gestures Maintain good eye contact with interviewer Stay physically alert, even when you are not talking Assume the microphone is always live
- 19. DR. SOS TV EXCERPT
- 20. DR. SOS TV EXCERPT
- 21. ETHICAL CONSIDERATIONS Division 46: Society for Media Psychology and Technology Bound by ethical principles and standards Special considerations Confidentiality Staying within your area of expertise Commenting on specific cases
- 22. POST INTERVIEW When will the show be aired/broadcasted? Request a copy of your printed story Send a thank you note Contact interviewer if your views are misrepresented
- 23. MISQUOTED Most of the time, students hear what they didn’t get right, says Stacie Otey-Scott, PsyD, a primary care psychologist and associate professor in family and community medicine and in psychiatry and behavioral sciences. The SPs can describe how they felt physically and emotionally when the student did something. If he or she was nervous, did it make the patient nervous? And they can critique without making the student feel stupid. It produces students who don’t feel as intimidated in actual encounters. “There really is no other way to get at that information unless you have a live person who is willing to share themselves, their most intimate side,” Dr. Otey-Scott says.
- 24. RESOURCES American Psychological Association Frequently Asked Questions About Working with the Media: http://www.apa.org/pubs/authors/media/ faq.aspx Tips for Working with the Media:http://www.apa.org/ pubs/authors/media/tips.aspx Checklist for Media Interview Preparation: http:// www.apa.org/pubs/authors/media/checklist.aspx
- 25. QUESTIONS?? The media can be a very valuable resource to the field of psychology...we must value it and treat it with respect. Notes for this presentation and the presentation on Working With African-American Families can be found at: www.calldoctorsos.com They will both be available within 1 business day of this presentation.