IoT – The Machine Guys Meet the Internet Guys

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The sky is the limit in current IoT projections. However, in order to reap the benefits of the IoT opportunity, companies must successfully bridge the culture gap between the manufacturing world and the Internet world. This presentation is a view from the trenches, based on a real world example of success from Bosch Software Innovations.

Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any
disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
1
KEEP
CALM
AND
DON`T BELIEVE
THE HYPE

Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well
as in the event of applications for industrial property rights.
Product Perspective: Connected Asset Lifecycle Management
10
Integrated Product/Service Design,
Product Manufacturing, Service Development
Distribution & Activation
Marketing & Sales
Service Operations
Remote Condition Monitoring, Remote
Maintenance, Predictive Maintenance
Solution Support & Product Maintenance
DigitalServices
Resale & Retirement
FieldData/ProductPerformance,
ProductUsageData
Source:
www.enterprise-iot.org

Lessons learned after one year of open source activities in the Internet of Things We at Bosch believe that the technology that comes with the “Internet of Things” (IoT) has genuine potential to deliver value, meaning, insight and fun in order to tackle major challenges of the 21st century in several domains like mobility, energy, home & building, cities and manufacturing. In our vision of the future, each of our electronic products is connected to the internet. This connectivity will allow for disruptive business models and new services. Developing the business ecosystem around IoT targeting different stakeholders in the IoT value chain from silicon vendors to system integrators is a major task for Bosch. Typical examples are: * Strategic Alliances: Industrial Internet Consortium (IIC) addressing partner companies and potential customers of IoT projects though showcasing IoT use-cases in real world test beds. Bosch was the initiator of first public IIC test bed. * Business Consortia: Hubject (Electromobility) and mozaiq (Smart Home) in order to break though in immature markets. Bosch is amongst the co-founding companies. * System Integrators: Partnership with TechM, Infosys, and TCS to scale out internationally. * Standardization: OSGi Alliance membership with ProSyst – now belonging to Bosch – a longstanding member of the OSGi board, also driving the IoT activities. OSGi is Bosch strategic IoT technology. * Open Source: Building on open technology like Eclipse, Apache, CloudFoundry, Linux and bringing IoT key elements to the commons via Eclipse IoT. This talk will highlight how Bosch tries to align the above activities developing the IoT market using the example of OSGi. Particularly, the lessons learned after one year of active open source contribution to the Eclipse IoT community will be discussed: from topics regarding product liability, change of software business model, impact on agile development and team dynamics we at Bosch believe that other companies from old industry probably face similar impediments. They are part of the very different approaches and world views found in embedded system development as compared to Internet & IT software development. Besides learning new tricks and all the challenges, we at Bosch are committed to an open platform approach as we believe that “nobody can do I(o)T alone”.

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The future of work examines how we work today and what work will look like by 2030. With millennials joining the workforce and the use of innovation and technology, work will be done much differently than traditional work. Advance technology will replace some of the more hazardous work activities so that industry can be more productive with less risk. Workers will need to achieve a higher level of understanding about computer and programming. Some workers will continue to work in the corporate world while other will expand into issues concerning the environment. More workers will work remotely with platform interfaces that connect more people across the globe. Face-to-face interventions will be done on screen panels rather than in-person. The outcome will be same but the cost will be much lower and easier to accomplish. Travel and other safety risks will be reduced or eliminated. Cost for mass production will be reduced so that more people can afford the consumer products manufactured. Recycling, reusing, and repurposing items will provide opportunity to manage waste so that our landfills don't exceed capacity. Vehicles will be safer to drive and the emissions may be reduced or eliminated with electric and autonomous driving vehicles and trucks. Life at work will be more holistic so that we are focused on total worker health rather than specific targeted programs. There will be greater communication and a deep dive on a wide range of subjects. The future is bright but teachers and our youths must be up to the challenge, if we are to succeed.

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1. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 1 KEEP CALM AND DON`T BELIEVE THE HYPE

2. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 2

3. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. IoT: Many Ideas 3 Indiegogo.com Sonymobile.com Amazon.com allaboutsymbian.com Indiegogo.com Neuerdings.com Inspired by: C Weiss, Holisticon

4. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Bosch: Enterprise IoT Candidates 4

5. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 5

6. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 6 #1: Moore‘s Law #2: Metcalfe‘s Law #3: Wireless Technology #4: Battery Technology #5: Open Source #6: Sensors #7: Big Data #8: Cloud

7. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. So, what do I care? 7 edudemic.com

8. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Users want services! 8 365farmnet.com kisanhub.com

9. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Change in Perspective 9

10. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Product Perspective: Connected Asset Lifecycle Management 10 Integrated Product/Service Design, Product Manufacturing, Service Development Distribution & Activation Marketing & Sales Service Operations Remote Condition Monitoring, Remote Maintenance, Predictive Maintenance Solution Support & Product Maintenance DigitalServices Resale & Retirement FieldData/ProductPerformance, ProductUsageData Source: www.enterprise-iot.org

11. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Servitization 11 Traditional Manufacturer Servitization Products Solutions CAPEX OPEX Transaction Relationship Connected Asset Lifecycle Management Digital Services New, enabled by IoT Source: www.enterprise-iot.org

12. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Clash of Two Worlds We needs ways to build bridges – in both directions 12 „Machine Guys“ „Internet Guys“  „Brownfield“  Strong company heritage, risk aversity  Corporate career is the norm  Domain: Physics, Engineering  „Think Big“  Long QA & release cycles  Proprietary IPR  „Greenfield“  High-risk, VC-driven culture  Entrepreneurial management and employees  Domain: IT, Services  Focus on point solutions  Perpetual beta  Open Source enterprise-iot.org

13. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 13 stromvergleich.org Machine Guys

14. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 14 twenga.com Machine Guys

15. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 15 http://i.ytimg.com/ Machine Guys

16. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 16 Internet Guys stromvergleich.org

17. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 17 thenotebookmadrid.com Internet Guys

18. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. Sponsored by MongoDB. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 18 rockpoolsp.com Internet Guys

19. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Manufacturing / I4.0 19 Physical Products IoT Services Integrated ProductIntegrated Production IoT Service Development & Operation Smart Factory Embedded Source: www.enterprise-iot.org Servitization => Operator Model

20. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Example: IIC Testbed 20

21. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Example: IIC Testbed 21 400K/plane*x/yr=TB?

22. Bosch SI BUD | April 2015 | © Robert Bosch GmbH 2015. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. Good to know! 22 White Paper: Creating connected manufacturing operations in the IoT www.bosch-si.com/wp-manufacturing

Editor's Notes

http://en.wikipedia.org/wiki/Jevons_paradox

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