The Dealer's TV Network is an in-dealership digital signage solution that allows dealerships to strengthen their brand and promote services, parts, and sales incentives. It provides dealerships control over customized promotional messages within their dealership. Using The Dealer's TV Network can increase customer knowledge of specials and promotions, create brand reinforcement, and increase staff knowledge of products and promotions. It can also decrease perceived wait times, save money on printing, be easy to use, reduce environmental impact, and result in higher customer retention and loyalty.