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DoWhistle investor pitch
- 1. Whistle www.dowhistle.com Whistle first! Search next. Mr. RAJA M APPACHI – Founder and CEO Presented by :
- 3. Ranga Jayaraman Stanford CDO Jay Vijayan Tesla CIO ULTIMATE TEAM Advisors
- 4. 60+ Years of Work Experience Across Multiple Industries
- 5. What is Whistle? Needs meet Haves Whistle is a platform that connects people and fulfils their needs The Government, NGO’s and Intuitions can use whistle platform to listen to people’s thoughts and needs to serve people better. Serve People Platform Be it an organization or a business, people can come together and put in their needs and get spontaneous responses with Whistle. People Producers and Consumers create Whistles on the app, to announce what they would be providing or consuming Market Place All the information on the platform is real time and it can dynamically serve people based on their needs. Dynamic Whistle's notification system alerts/beeps/whistles when any of the interested party is near the other thus connecting effectively. Connection 74
- 6. Why Whistle? Consumer Wanted Column Search Listings Service Providers Provider Wanted Column The “Wanted Column” does not help in fulfilling needs spontaneously. Neither does it give the service provider an idea about the HEATMAP of the requests. The availability and the need gap remained unfilled Search Listings For users, search tools or listings like Google, Craigslist and Angie’s list could help them find a nearby service provider, for an urgent need like a broken water supply or a gasoline for their stalled vehicle. But their address does not reflect the actual location. The user might miss the nearby provider or vice versa Service Providers For service providers, they need to wait. Wait for user to contact them. Most times there is lack of information like the location and the exact requirement from the user. Whistle resolves this by informing both parties when they are nearing each other, so that the nearest provider is available to the nearest consumer. It makes the service delivery effectively utilized. It can also be applied to other categories like neighbor help 57
- 7. Get Things Done How it Works 05 Need! Have. A consumer or provider create a “Whistle” for a category like home repair and subcategory plumbing. The system detects the location and matches with already created whistles on the category and subcategory of the opponent ( if provider then consumer or vice versa). It alerts all matching users when their interested party is nearing them. They communicate and gets things done.
- 8. THE MARKET ODE - On Demand Services ODE Village Economy was named the largest global trend of XXI century ODE grew 400% and VC investments rose to 230% between 2013 and 2015 Statistics 2 Whistle introduces a product to a multi-billion market on the booming ODE ODE – On Demand Services 1 Based on ODE Market growth more revenue opportunities will rise Revenue 4 Valuations in this space are reaching several billion dollars Valuations 3 25
- 9. Revenue Model • Free for Consumers • Monthly subscription (Rs.500) for business-owners (Providers) after 12 months. • Basic free and monthly subscription with added value for developers community to provide API about consumer needs or available providers. 2018 2015,2016 2017 Growth Projection (India) Providers : 50K Cost : 2M Revenue : 0 Revenue Projection (India) Providers : 50K Revenue : $4.5M Growth Projection (USA & India) Providers : 100K Cost : $10M 21 Projection ( USA & INDIA) Current Traction(India) Roadside assistance : 1 k Gold loan office/ officers : 3.7 k Blood donors (India) : 18 k Others : 2 k
- 10. Risks and Mitigation Providers will compromise with tracking their location on normal business hours to increase their business potential. The App has a quick on and off of tracking. It also has Whistle duration to automatically sets off the whistle. For consumer, Whistle will be alive for few minutes or a day based on their preference. Consumers location is stored and shared only when their whistle is alive or their location is turned on Privacy Concerns 2 A patent is registered about this new model. It will stop or hinder the competition. An aggressive marketing strategy will be applied to reach out high number of users quickly to defeat the user base of the future competitor Competition 1 Whistle helps the parties to locate each other and to communicate. The transaction is done outside of the app. So the App is not responsible for service delivery or quality or allegations. Liability Concerns 3
- 11. Marketing Acquire Customers through both Online & Offline engagements Increasing brand awareness in India through TV Ads Presence in important online acquisition channels Targeted social media communication & advertising TV AdvertisingSocial Media Direct Acquisition 26 OUR AIM IS TO GATHER A 50K USERBASE IN INDIA(Chennai/Bangalore) WITHIN 12 MONTH
- 12. Investment Product Development Marketing Team Growth Estimate Operations 5% 5% 85%2 Million USD 5%
- 13. What you get 10% equity in the company
- 14. Exit Strategy IPO or acquisition by one of the major players is likely, provided we can build up momentum at scale.
- 15. Raja M Appachi