The document describes a mobile application called Mister Lavaggio that allows users to book a car wash without moving their vehicle. Operators trained in eco-friendly, waterless cleaning techniques bring supplies directly to the car's location. The service aims to be convenient, high-quality, and environmentally sustainable compared to traditional car washes. Mister Lavaggio plans to expand across Italy and into other European countries in the next 18 months.

1. CAR WASH REVOLUTION

2. THE IDEA
A mobile application that allows you
to book a car wash anywhere
and obtain a high quality result,
without having to move the car from where it is.
“We simplify the people’s lives and give them more time to spend in their activities.”
Waterless and
eco-friendly
Safe for the
car body
High quality
service
Tested on luxury
cars and aircraft

3. MISTER LAVAGGIO INNOVATION
mobile-based: it responds to the today’s demands of comfortable, fast and simple services that you
can book in mobility.
time-saving: it offers the possibility to save time and wash your car during the daily tasks
eco-friendly: it preserves the environment, doesn’t waste water, doesn’t produce leavings and uses
only eco-friendly products.
top quality: the wash quality is higher than a traditional car wash made with water. All products are
innovative and tested in detail. The wash operators are high qualified.
new economy: we have created new job opportunities that don’t require specific skills and allow
anyone to get reasonable earnings.

4. HOW IT WORKS
You can book the car wash easily using a mobile application developed for both iOS and Android or a dedicated
call center.
Through the application you can choose the location and the date of the wash.
A qualified car wash operator comes on the place where the car is (in the street, in the park, in hotel, inside
buildings… ), and he executes the car wash without move the car and without produce discharges and waste
The car wash is made without water, using an environment friendly product, sustainable, biodegradable and not
harmful to the health of the car wash operator.
The same product is used for the cleaning of luxury cars and aircraft.
The wash quality is higher than a traditional car wash made with water. The washing protocol was developed after
months of experience in the industry and today we continue to invest in research and development to provide
users with a high quality service.
Car wash operators are high qualified and attend training courses to learn the washing techniques.

5. THE MOBILE APPLICATION
The wash booking is simple. You have to:
▪ Select the type of your car and the type of the wash (interior, exterior,
complete)
▪ Select the location and the date of the wash
▪ Select an operator among those available in your zone. You can rely on a
review system
▪ Confirm the car wash
When the car wash is finished you can write a review on the quality of the
service and the professionalism of the operator.
The mobile application “MIster Lavaggio” is available for smartphones and tablets for both iOS and Android.

6. CAR WASH QUALITY
The wash quality is higher than a traditional car wash made with water, it is hand-made using a washing protocol
developed after months of experience. It doesn’t leave streaks and applies a layer of wax on the car body.
BEFORE
AFTER
Quality system
- the car wash operators attend training courses to learn the washing techniques
- the washing protocol is definite and tested
- the review system on the app ensures top performances of the operators

7. OUR CAR WASH OPERATORS
We have created a new job type and we are building the biggest car wash in the world.
Our car wash operators are freelancers or employees. Through our professional training they are
specialized on car washing techniques.
Mister Lavaggio provide them all they require for execute the car washes, for manage bookings and keep
informed on new products and washing techniques.

8. REVENUE MODEL
Membership fee
Who wants to join the system and become a Mister Lavaggio car wash specialist need to pay a membership fee. It
includes:
➢ training
➢ starter kit with tools and consumables for execute the washes
➢ web and mobile application for booking management
➢ use of the mark
Revenue on consumables
For the best service quality, our car wash operators use only tools and consumables selected and sold by Mister
Lavaggio.
Fee per booking
Mister lavaggio takes a small fee on all bookings that pass from the mobile application and the call center.

9. TARGET MARKET
▪ 40.000.000 cars
▪ 75% of people wash their cars with a frequency of 1,2 times per month
▪ About 300 million of washes every year
▪ Average cost of a car wash is approximately 8 euros
Only in Italy 2,2 billion euros are spent to wash cars
What is required by the Car Wash Industry it’s a continuous technological innovation in order
to reduce the water resources consumption, to improve the better sewage systems and use of
alternative energy to reduce the environmental impact.
.
Source: Autopromotec, Federlavaggi, Findomestic, Doxa Marketing Advice
Only in Italy:

10. THE GREEN CHOICE
Only in Italy:
Consider:
The annual waste of water for car washes is more than 40 billion liters
The amount of detergents, waxes and foaming agents used to wash cars exceeds
40 million liters
Source: Autopromotec
WITH MISTER LAVAGGIO THERE IS NO WATER WASTE
AND NO ENVIRONMENTAL IMPACT!
▪ 40.000.000 cars
▪ 300 millions of washes per year
▪ 150 liters of water necessary per car wash
▪ 100 grams of detergent + 50 grams of foaming agents and waxes for single car wash

11. COMPETITIVE ADVANTAGES
Compared with traditional car washes Mister Lavaggio has several advantages:
▪ comfortable and time-saving service
▪ eco-friendly cleaning without waste of water and with eco-friendly products
▪ extremely high quality service:
○ without water it doesn’t leave streaks
○ the hand-made cleaning allows to take care of details
○ the review system on the app ensures top performances of the operators
○ the standard wash provides the wax on the car body
There are other forms of mobile car wash, but compared with Mister Lavaggio, they:
▪ are often small local realities, several are present in USA
▪ some of these are organized to cover different areas, but they have shown low growth capacity
▪ the majority of them doesn’t exploit the potential of new technologies related to the mobile applications.

12. COMPETITORS

13. RESULTS AND ROAD MAP
RESULTS IN 12 MONTHS:
WASHES MADE
25.000
CITIES
50
WASHERS
70
2 MONTHS 8 MONTHS 12 MONTHS 18 MONTHS
200 car wash operators in
Italy
Foreign market analysis
Start with others European
markets:
France – Germany- England
500 car wash operators
in Italy, France,
Germany and England
Consolidation of the service
in the cities where we are
present
ROAD MAP 18 MONTHS:

14. THE TEAM
Alessio Campanale
35 years old
Expert in car washing
techniques
Co-Founder Mister Lavaggio
Daniele Rizzo
30 years old
Information Engineer
Co-Founder Mister Lavaggio,
Reddoak, Softboom
Fausto Pagliara
32 years old
Mechatronic Engineer
Co-Founder Mister Lavaggio,
Reddoak, Softboom
Giorgio Pagliara
34 years old
Aerospace Engineer
Co-Founder Mister Lavaggio,
Reddoak
Salvatore Ambrosino
35 years old
Expert in communications
and sale techniques
Co-Founder Mister Lavaggio,
Reddoak
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15. TALKING ABOUT US

16. info@misterlavaggio.com
www.misterlavaggio.com
Phone: + 39 800 031 670