The Exhaustive Study for Danone Dairy in India Market Research Report is added on Orbisresearch.com database. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

1. Failure Case Study: Danone Dairy in India-The risk of
offering premium products in a price-sensitive market

2. Summary:
"Failure Case Study: Danone Dairy in India", examines the risk of offering premium products in a price-
sensitive market.
In a highly competitive market, dominated by Amul and Mother Dairy, Danone was a late entrant.
Key Players:
Amul
Parag Industries
Danone
Mother Dairy
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Scope:
- Danone's premium line failed to appeal to urban Indians, who are often value-driven despite their high
spending power and experimental consumption habits.
- As the world's second largest producer of milk, India's dairy sector is dominated by local producers.
- New entrants will have to create products that not only win consumer appeal for their taste but also
justify a premium positioning.
Reasons to buy:
- Understand the relevant consumer trends and attitudes that drive and support innovation success so
you can tap into what is really impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both
within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product
development.
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Key Points from TOC:
1. Introduction 5
2. What? 6
3. Why? 9
4. Take-out 11
5. Appendix 14
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