This document provides advice for companies in their early stages (0-5M revenue). It recommends: 1. Clearly defining the target market through segmentation to improve marketing and sales alignment. 2. Resisting quick wins and distractions to stay focused on one target market and go-to-market strategy. 3. Starting outbound sales efforts sooner through proactively contacting potential customers, rather than solely relying on inbound leads. The document discusses how TravelPerk applied this advice when focusing exclusively on the European market in its early stages, rather than being distracted by the larger US market, helping it become a leader in the European market.