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29.
1. Supply is your biggest scaling lever!
2. Systemically improve your
experience for your customers
through curating supply!
3. Once product is working, focus on
building NPS to drive growth!
4. Once product is growing add
marketing
@nilanp
30.
PRINCIPLE 1
Supply is usually your
biggest scaling lever
41.
Drivers of conversion rate
1. Availability of product!
2. Availability of product
on right date / size!
3. Availability at right price
point!
4.Marketing bullshit (CRO)!
42.
Start with one market and
build from there
@nilanp
43.
Learn how to systemically
acquire supply!
@nilanp
45.
Summary!
1. Acquiring supply solves the
chicken / egg problem!
2. Focus on availability of product
at price point!
3. FIgure out how to scalable
acquire supply and get clear over
time on your value proposition to
suppliers!
4. Focus on growth through
systemically improving your
supply base
@nilanp
46.
PRINCIPLE 2!
!
Systemically improve the
experience of your
customers!
47.
Focus on single
users
Practical advice
credit: Klinger.io
48.
Figure out your
supply curation
metrics
@nilanp
49.
CookIt
optimises
recipes to keep
customers
come back for
more
50.
Amazon’s!
recommendation
algorithm curates
their supply
optimising for
conversion rate
51.
HouseTrip’s
recommendation
algorithm measures
quality of stay
62.
It works with!
no significant
issues !
It works ! !
(But barely)
63.
It works. Wow that
was slick
It works with!
no significant
issues !
It works ! !
(But barely)
64.
You’ve just blown
my socks off that
was fucking
incredible
It works. Wow that
was slick
It works with!
no significant
issues !
It works ! !
(But barely)
78.
When to focus on
performance
marketing ?
Practical advice
1. If your unit economics are
better than anyone else in
the industry
2. You can target relevant
traffic
@nilanp
86.
Pre-requisites
Practical advice
1. Have a great product
2. Have your first 1000
customers
3. Customers are part of high
trust networks with other
target customers
@nilanp
90.
1. Supply is your biggest scaling lever!
2. Systemically improve your
experience for your customers
through curating supply!
3. Once product is working, focus on
building NPS to drive growth!
4. Once product is growing add
marketing
@nilanp