Gibson eye wear approached us for ideas on a new display for their sunglasses range. The original display had been sitting in stores for years and Gibson were seeking a new display to reflect the direction the Dotti brand was heading in. View the slides to find out more about this project that our industrial design team worked on.

1. D O T T I C A S E S T U D Y

2. Temporary Card Board Displays
We craft Smart Retail Solutions that deliver powerful results.
Thirty years of experience conceptualizing & building displays. We collaborate with you, leveraging our innovative,
cutting-edge technology and commercial know-how in all our projects.
Offering end-to-end project management service, combined with local and global supply chain solutions, we deliver
a customised display that meets and exceeds your objectives, every time.
Permanent Displays Retail Design & Fixtures
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.
WHAT WE DO

3. DOTTI SUNGLASSES DISPLAY
CASE STUDY
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

4. DOTTI SUNGLASSES DISPLAY
With Dotti’s white MDF fixtures, shelving and branding image, they were seeking a new
design that would complement their current stores and bring about better aesthetic
cohesion.
Research
• First, the design team visited a few Dotti stores to study and note their fixtures, textures,
signage and branding.
• They engaged store managers and staff to question the current design, what they liked,
disliked and how the current display was functioning.
• Having grasped the look and feel of the brand, they used the existing design language
and infused it with something fresh.
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

5. 2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.
IDEATION
• GUSH’s lead designer on the project, David Woon,
set about sketching new ideas and possible
concepts, testing forms, colours, and styles.
• As the display would be in store for a few years, we
ensured the design would always be adaptable for
future store changes and that the design aesthetic
would not easily become dated.
• Using Solidworks, we translated the hand sketched
ideas into 3D concepts, photo realistically rendered
to reflect what the design would look like in reality.
David Woon pictured working on sketches

6. 2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.
DEVELOPMENT & ENGINEERING
• Working with Gibson, we presented 3D
rendered concepts, showing different styles
and projecting possible stock holding
numbers.
• Aside from crafting great design,
functionality was always a consideration
that went hand in hand.
• Once the design was chosen, we finalised
stock holdings and developed and
engineered the concept into something
tangible.

7. 2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.
DESIGN FEATURES
• White acrylic body with timber panel faces.
• Clear acrylic nose pieces and clear acrylic trays helped create a
floating aesthetic to the sunglasses.
• The header panels feature clear PVC caps that allowed for
interchangeable graphics.
• The body sits on a rotatable timber base with wheels that are able
to lock in place.

8. 2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.
PRODUCTION
• Once the client had signed off on the presented prototype, we refined the design with our China
suppliers and commenced production.
• Our China project management team visited the factory twice a week to manage and conduct
quality control checks on each unit as they were being cut, printed, and assembled.
• Once production had concluded, a random batch of units were exclusively selected and checked
for quality control purposes.

9. With a nationwide rollout, these displays were distributed all around Australia and New
Zealand and are currently on display in Dotti stores.
OUTCOME
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

10. Gush Creative @GushCreative
www.GushCreative.com.au
Gush Creative Displays GushCreative
FIND US ONLINE FOR MORE CASE STUDIES
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

11. GUSH,Australia
1 Chestnut Court
Dingley Village
Victoria 3172
Australia
Tel: +613 8558 2555
Fax: +613 8558 2588
GUSH,China
Rm 1306, Building C
BaiAn Center
The First International,
Nancheng, Dongguan
China 523073
Tel: +86 0769-23152305
GUSH,Philippines
Gush Design Office
Bonifacio Global City
Taguig City 1630
Philippines
OUR OFFICES
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any person or disclosed to any third party without the consent in
writing of GUSH Creative Pty. Ltd.

12. Thank You
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.