Curious as to how Gush Creative put together the award-winning Sonos interactive display that POPAI judges have claimed "innovate, stand out and high quality?" This case study gives you an overview of what we do, the back story, Gush's innovation and technology, outcome, award-winning results and feedback.

1. S O N O S C A S E S T U D Y

2. Temporary Card Board Displays
We craft Smart Retail Solutions that deliver powerful results.
Thirty years of experience conceptualizing & building displays. We collaborate with you, leveraging our innovative,
cutting-edge technology and commercial know-how in all our projects.
Offering end-to-end project management service, combined with local and global supply chain solutions, we deliver
a customised display that meets and exceeds your objectives, every time.
Permanent Displays Retail Design & Fixtures
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.
WHAT WE DO

3. SONOS INTERACTIVE DISPLAY
CASE STUDY
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

4. THE BACK STORY
Sonos Australia has a range of high quality wireless speakers and audio components, using an
app on your iPad or tablet to send music to the speakers and control it.
Sonos approached Gush with a 2D drawing of their vision for Gush to bring to life as an
interactive stand. The display needed to be:
• Interactive – Consumers able to trial the technology for themselves to understand how Sonos
speakers and the app worked.
• Flexible – The stand needed to be built in 2 parts so if a retailer only took half the range, it
still looked like a full stand. It had to be easy to update with new product when launched and
logistically, it needed to be cost effective to freight and install.
• Quality – Premium look and feel were important. To be wired well, using good quality
componentry to prevent failure in store.
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

5. 2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.
CREATING IMPACT WITH LIGHT
• We chose a premium mirror gloss finish,
recommending backlight on artwork, illuminating
stand, engaging customers.
PROVIDING DISPLAY FLEXIBILITY
• Made in two parts, the stand was easier and
more cost effective to ship, set up and
disassemble in store.
• The stand could be displayed side by side or back
to back. If the retailer was only ranging the Play
1, 2 and 3, the stand still looked complete as just
a half.
GUSH’S INNOVATION AND TECHNOLOGY

6. A SEAMLESS EXPERIENCE FOR CONSUMERS
• Even though the Sonos speakers use a Wi-Fi network, we did not rely on this in-store due to issues
with security and network stability. Instead we simulated a home Wi-Fi with a hardwired private
network built into the display.
• This display had a lot going on behind the façade. From router, cabling, wiring, connection to a
locked tablet, it was all pre-cabled.
• Before being freighted to retailers, the wiring was all re-checked and the tablet added to the
display.
EASY INSTALLATION FOR STORE STAFF AND SALES REPS
• As the Ethernet and power cable were pre-cabled, all a store needed to do was place the speakers
on the shelves, connect them to the two protruding cables, plug into the wall and turn on the
power.
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.
GUSH’S INNOVATION AND TECHNOLOGY

7. The display was well received by retailers as it drew shoppers to the product to trial and
build a better understanding of Sonos and its multi-room audio offering.
OUTCOME
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

8. Gush Creative for Sonos Wireless Speaker Display took out gold and won the Best
Permanent Display Pinnacle Award at POPAI 2015.
Jim, our Sales Manager (left), with a very happy client, Michael (right),
at POPAI’s 2015 Awards Night!
AWARD WINNING RESULTS
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

9. • Almost a museum display quality feel about it! Innovative layout, against a plain charcoal back
drop creates a store within store feel and definitely cuts through cluttered environment. Display
reflects the high end quality feel of the product Great use of illumination behind product plinths
and illuminated graphic panels. – 2015 POPAI Judge
• Amazing use of lighting, print and contrasting materials. – 2015 POPAI Judge
• Stand out execution, high impact visually and well executed. Materials used were incredibly
effective and approach to wireless usage ensured seamless execution in-store. – 2015 POPAI
Judge
• A high-end display - designed to complement a high-tech product. An incredible way to show the
product features. – 2015 POPAI Judge
FEEDBACK
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

10. Gush Creative @GushCreative
www.GushCreative.com.au
Gush Creative Displays GushCreative
FIND US ONLINE FOR MORE UPDATES
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.

11. GUSH,Australia
1 Chestnut Court
Dingley Village
Victoria 3172
Australia
Tel: +613 8558 2555
Fax: +613 8558 2588
GUSH,China
Rm 1306, Building C
BaiAn Center
The First International,
Nancheng, Dongguan
China 523073
Tel: +86 0769-23152305
GUSH,Philippines
Gush Design Office
Bonifacio Global City
Taguig City 1630
Philippines
OUR OFFICES
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any person or disclosed to any third party without the consent in
writing of GUSH Creative Pty. Ltd.

12. Thank You
2015 All rights reserved GUSH Creative Pty. Ltd.. No part of this drawing or prototype is to be reproduced by any
person or disclosed to any third party without the consent in writing of GUSH Creative Pty. Ltd.