Don’ts for the client

1. Don’ts For The Client

2. Contd..
Don’t just go by good credentials. Seek out
four clients and ask how they feel their
agency performs — after all, they are the
ones living with the work every day. Last
year, Johnson & Johnson reviewed their
global media in this way, to really
understand how other companies use their
media agencies to develop solutions. Right
now, VISA is doing the same.

3. Contd..
Don’t ask the agency to come back
three weeks later with creative ideas.
It defeats the purpose of why you’re
hiring them. You’re looking to find a
partner to collaborate with you, not
work in isolation. It would be akin to
having two synchronized swimmers
practicing apart — you will end up in
the final pitch watching some great
moves, but with no idea of how it will
connect with you.

4. For details and bookings contact:-
Parveen Kumar Chadha… THINK TANK
(Founder and C.E.O of Saxbee Consultants & Other-Mother )
Email :-saxbeeconsultants@gmail.com
Mobile No. +91-9818308353
Address:-First Floor G-20(A), Kirti Nagar, New Delhi India Postal Code-110015