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Trey Pennington

Introduction to social media for college marketing staff. Embedded video is used under license from CommonCraft.

social media
expanding reach & relationships

two-way, multi-way
communication
wrapped up in mutual
respect of each other;
focus on “social”

marketing is the
ongoing process
of engagement

The Prospect’s Role
notice
consider
connect

The Prospect’s Role
notice
consider
connect
purchase

The Prospect’s Role
notice
consider
connect
purchase
use

The Prospect’s Role
notice
consider
connect
purchase
use
share

encourage/facilitate

next step
in the process

do people realize our
solution addresses
their problem?

do people know and
believe our solution is
the ideal solution for
their problem?

is it easy for people to
purchase our solution?

do people have what
they need to share
our solution with
their friends?

The document discusses the rise of social media and its importance for businesses. Some key points made include: - Social media enables two-way participation and dialogue between companies and customers. It allows direct access to customers and leverages existing marketing activities. - Businesses should use social media for market research, to reach new markets, foster innovation, build communities, and establish thought leadership. - Conversations on social media between companies and customers can build loyalty if companies market with transparency and honesty on these platforms. - To develop a social media strategy, companies should assess customer activities, objectives, participation platforms, and technology to use while maintaining transparency and community focus.

moving the needle with social and digital v4

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People are driven to brands that reflect their beliefs and values, but nowadays consumers form opinions about brands based on stories others tell, not brands' own marketing. Most consumers trust recommendations from friends and family over other forms of advertising. To understand conversations around a brand, companies need to analyze topics that resonate most, sentiment toward content, and influential content creators and sharers who can amplify stories about a brand on social media and beyond.

AOP-IOC made by Vi Quoc Hanh and Vu Cong Thanh in SC Team

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This document provides an overview of Inversion of Control (IoC) and Aspect Oriented Programming (AOP). It defines IoC as a technique for creating and wiring together objects to handle dependencies. The benefits of IoC include loose coupling, increased testability, and separation of concerns. AOP is introduced as a technique that allows cross-cutting concerns to be modularized. It works by defining aspects that specify where and when advice should be executed, such as around method joins points. Common AOP engines and frameworks are also mentioned.

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Navneet Kumar

Scala google

Navneet Kumar

Scala aims to unify functional and object-oriented programming to better support component-based software development. It does this by (1) treating algebraic data types as extensible class hierarchies, (2) treating functions as objects with apply methods, and (3) allowing functions and modules to be specialized. This provides capabilities like partial functions and actor-based concurrency in a library rather than as language features. Event-based actors implemented as a library can outperform threaded actors for high numbers of actors.

Chromattic usage in eXo Social

Thuy_Dang

xCode presentation

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The document provides an overview of the core components that make up iOS and OSX operating systems. It outlines the key layers including the Core OS layer, Core Services layer, Media layer, and Cocoa Touch layer. It also briefly describes some of the fundamental technologies that each layer provides such as the kernel, sockets, file system, audio/video playback, and the model-view-controller (MVC) framework.

Brian Solis discusses the impact of social media on business and customers. He notes that social media allows for direct connections but many companies still treat it like traditional media instead of focusing on social interactions. Solis emphasizes the importance of understanding customer experiences and behaviors in order to design meaningful social media strategies. Companies must engage authentically and with empathy in order to build trust with connected customers who now help co-create brands.

Social Media For Small Businesses

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Conference on social media

Automotive Digital Marketing Professional Community

Here to help you find what you need Listens more than talks Asks questions to understand your needs Connects you to others who can help The Concierge: Makes introductions Curates experiences Facilitates connections Focuses on enhancing your experience The Guide: Shares insights and perspectives Helps you explore new ideas Points out interesting things along the way Leads by example The Host: Welcomes participation Creates a comfortable environment Brings people together Fosters meaningful exchange The Storyteller: Paints a picture Inspires through narrative Shares lessons learned Entertains while informing The Observer:

Conference on social media

Social Media Marketing

This document discusses social media design patterns for user experience. It begins with an introduction by Eric Grandeo, a social media strategist. It then covers topics like what social media is, why it is important, how it changes user experience design, common goals for social media, and patterns like sign up/registration, identity, presence, reputation, tagging, sharing, and blogs. The key messages are that social media is about building relationships through conversation, it requires a new approach that is more customer-centric, and common patterns can be applied to the social media design process.

Grande Guide Social Selling

Eddie Maglaya ☁

This document introduces the concept of social selling. It defines social selling as leveraging social networks and tools in sales functions like lead generation, closing deals, and account management. The key benefits of social selling discussed are gaining insights into buyers' interests from their digital footprint on social media, engaging with potential customers directly, and staying top of mind with timely insights. Social selling allows building a deep network of relationships and gaining sales intelligence from learning about decision-makers and what's important to buyers.

Grande Guide to Social Selling

LTDavies

This document provides an overview of social selling and tools that can help with social selling efforts. It discusses what social selling is and why it is important for salespeople. Some key benefits of social selling mentioned include gaining insights from customer conversations on social media and building deep networks of professional contacts. The document also provides a 6-step process for getting started with social selling and highlights several popular social media monitoring and engagement tools that can aid social selling, including LinkedIn, Twitter, Google+, and analytics platforms.

Good Guys Come First

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The document provides guidance on developing "world-bettering communications" by using creativity and compassion. It discusses the intersection between creativity and compassion as the "g-spot" for good communication. Various behavioral psychology principles and case studies are presented to inspire creative ideas that add value to people's lives, such as comparing energy use to motivate conservation, personalizing stories to increase donations, and turning difficult tasks into games to encourage positive behaviors. The document advocates understanding people's needs and challenges to develop communications that simplify lives and challenge conventions.

The Social Big Screen

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The document discusses how social media marketing is necessary for film distribution and partnerships. It argues that social media allows companies to have conversations with consumers and foster communities. It provides examples of how social media campaigns helped drive success for films like Paranormal Activity and Avatar. The document recommends that Universal Pictures partner with a social media marketing firm to listen to conversations, engage audiences, and build long-term relationships on social platforms.

A Peek into Doner's Social Practice

Marcus Collins

The document discusses how Doner, an advertising agency, approaches social media marketing. It emphasizes the importance of understanding people's behaviors and leveraging social insights to develop ideas that will move people to action. Doner focuses on identifying cultural passions and aligning brand messages to resonate with target audiences. The agency also stresses the need to facilitate conversations and share stories on social media like people do.

Social media and your brand

Heather Briggs

This document discusses how brands can use social media to build relationships with customers. It explains that marketing has shifted from interruption marketing, where brands shout for attention, to permission marketing, where customers voluntarily engage with brands they have a connection with. The document provides tips for developing a brand strategy on social media, including understanding the brand's values and vision, identifying shared interests between the brand and target customers, and creating consistent branded content across social media platforms.

What is Public Relations?

jecoyle

Social Impact Media

Ralph Paglia

The survey found that social influencers play an important role in driving brand affinity and purchase decisions. Known peer influencers have the strongest influence throughout the marketing funnel, from awareness to action. However, other types of influencers like key influencers, social influencers, and user-generated content also influence consumers, especially in the early awareness stage. The findings imply that brands need to better understand who influences perception for their industry and engage with various influencers across the marketing funnel in order to be successful with social influence marketing.

Path to Influence: A Study of SMBs and social media

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Power of influence quantified

Steven Gutierrez

The document discusses research into the influence of "micro-influencers", which are defined as individuals who have greater than average reach through word-of-mouth recommendations. The research found that: 1) Micro-influencers have 22.2x more buying conversations in a single week than typical consumers, acting as "amplification agents" for brands. 2) Recommendations from micro-influencers on the Experticity platform resulted in 74% of people following up and seriously considering the product, and 82% being highly likely to follow the recommendation. 3) Micro-influencing is often part of experts' jobs, with 53% of their recommendations happening at work, compared to 19% for typical

Chapter 14

Vaibhav Patel

This chapter discusses opinion leadership and how some individuals informally influence the product choices and attitudes of others. It defines opinion leadership as one person influencing the actions or attitudes of others regarding a specific product category. Opinion leaders are seen as credible sources of advice who help reduce anxiety for those seeking opinions. The chapter examines how opinion leadership is a dynamic two-way process and explores methods for identifying and measuring opinion leadership, as well as how marketers can strategically utilize opinion leaders in promotional strategies.

[Digital marketing];[sm for small business]

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Social Media For Small Business_By Jenni Lloyd, NixonMcInnes

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Social Media for Social Change: The Community Summit 2014, Keenan Wellar

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The Community Summit June 18, Wenatchee, Washington Keenan Wellar LiveWorkPlay.ca (Ottawa, Canada) Social Media for Social Change Can agencies supporting inclusion for people with intellectual disabilities magnify their message and impact by contributing to and learning from engagement in social media networks? As people with intellectual disabilities continue on their journey toward full inclusion in their communities, agencies must adapt their communications strategies to appeal and engage a wider audience. LiveWorkPlay, one of the smallest (by budget) agencies in an urban community of 1,000,000 has utilized social media as a critical component in a broader communications strategy.

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G Tech A

1. social media expanding reach & relationships

2. big question

3. what is it?

5. two-way, multi-way communication wrapped up in mutual respect of each other; focus on “social”

6. opportunities are BIG

7. what is the VALUE of social media?

8. it depends

9. what’s your problem?

10. trey’s deﬁnition of marketing

11. marketing is the ongoing process of engagement

12. strangers are nurtured into advocates

13.

14. The Prospect’s Role

15. The Prospect’s Role notice

16. The Prospect’s Role notice consider

17. The Prospect’s Role notice consider connect

18. The Prospect’s Role notice consider connect purchase

19. The Prospect’s Role notice consider connect purchase use

20. The Prospect’s Role notice consider connect purchase use share

21. The Prospect’s Role notice consider connect purchase use share

22. encourage/facilitate next step in the process

23. key questions

24. are people aware we exist?

25. are people aware of their own problem?

26. do people realize our solution addresses their problem?

27. do people know and believe our solution is the ideal solution for their problem?

28. is it easy for people to purchase our solution?

29. are people purchasing our solution?

30. do people have what they need to share our solution with their friends?

31. what’s your marketing challenge?

Editor's Notes

Stay on this slide while I share current social media stats. Jones Gap story. Scott Gould, Like Minds, and Exeter story. GOAL: Give you a good idea of what&#x2019;s available and stimulate your own creativity about how to use it to foster relationships that will bring people to Greenville Tech and the Buck Mickle Center. &#xA9; 2009 Trey Pennington
&#xA9; 2009 Trey Pennington
&#xA9; 2009 Trey Pennington
video licensed via commoncraft and used here with permission.
&#xA9; 2009 Trey Pennington
Share the Esra&#x2019;a Al Shafei and mideastyouth.com/freekareem.com story. &#xA9; 2009 Trey Pennington
&#xA9; 2009 Trey Pennington
&#xA9; 2009 Trey Pennington
From my perspective, we&#x2019;ll be talking about how social media can help you solve MARKETING problems. &#xA9; 2009 Trey Pennington
&#xA9; 2009 Trey Pennington
&#xA9; 2009 Trey Pennington
&#xA9; 2009 Trey Pennington

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Editor's Notes