SlideShare a Scribd company logo
2 
BREAKFAST
Jack Key Auto Group 
WWW.JACKKEY.COM 
JACK KEY AUTO GROUP 
3 
“We Are Video” 
9 brands and 5 locations? No wonder car dealerships in El 
Paso and Albuquerque just can’t compete with Jack Key 
Auto Group! With multiple locations in Las Cruces, Deming 
and Alamogordo, we are the #1 car dealership in Southern 
New Mexico and West Texas. From our fantastic deals to 
our unbeatable customer service, we are the premiere 
source for the latest Chrysler, Jeep, Dodge, Ram, Ford, 
Nissan, Kia, Honda and Lincoln vehicles.
www.JackKey.com 
Jack Key Auto Group 
4 
Why digital? 
ADVERTISING & MARKETING 
Digital dealer conference 2014
5 
WE ARE
www.JackKey.com 
Jack Key Auto Group 
6 
october 
ADVERTISING & MARKETING 
plan
7 
2016 
2015 
2014
9 
2013 
2012 
2011 
october 
RADIO SPOT 
Jack key shocks the market! 
Invoice pricing 
october 
Print advertising 
Jack key shocks the market! 
Invoice pricing
10 
2013 
2012 
2011 
September 
Online advertising 
Google re-targeting 
Bing & yahoo 
targeting 
Used car tracking 
Polk data 
Auto intenders 
Zip code marketing 
September 
Social media advertising 
Facebook 
Twitter 
Linkedin 
Google+ 
Local campaigns 
Weekly prizes
MARKETING & ADVERTISING 
“FIND THE KEY” 
SOCIAL MEDIA CAMPAIGN!
12 
2013 
2012 
2011 
FIND THE KEY 
RADIO SPOT 
FIND THE KEY 
SOCIAL MEDIA ADS 
"I'm sure you've noticed the Jack Key logo on the back of cars, 
trucks and SUVs all over town. Next time you see one, take a 
picture, use #jackkey and share it to twitter or instagram, or if 
you prefer facebook, tag any of our 5 dealerships and share it! 
It's that easy . . . Snap, Tag, Share to be entered to win prizes 
weekly and monthly. Find details . . . "at JackKey.com".
FIND THE KEY
WWW.JACKKEY.COM 
JACK KEY AUTO GROUP 
14 
SOCIAL MEDIA 
MARKETING AUDIENCE 
1 
2 
3 
4 
5 
WHY 
SOCIAL? 
GOOGLE HAS STATED THAT 
90% OF ALL CONSUMERS 
USE THE WEB TO MAKE A 
DECISION BEFORE 
PURCHASING A PRODUCT.
www.JackKey.com 
Jack Key Auto Group 
15 
SALESMAN 
ONLINE TOOLS FOR SUCCESS 
Personal Website 
4 Social Media Sites 
Weekly Postings 
Online Review System 
Inventory Shopping 
Increased SEO
“A man or woman may lie 
about his numbers but the numbers 
never lie about the man or woman” 
www.JackKey.com 
Jack Key Auto Group 
16 
Reynolds & Reynolds 4732
17 
october 
2014? 
COMMITMENT
18 
Manager of the Month
19 
store of the month
20 
ITRAINER 
Robbie bray
Jack Key Presentation

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Jack Key Presentation

  • 1.
  • 3. Jack Key Auto Group WWW.JACKKEY.COM JACK KEY AUTO GROUP 3 “We Are Video” 9 brands and 5 locations? No wonder car dealerships in El Paso and Albuquerque just can’t compete with Jack Key Auto Group! With multiple locations in Las Cruces, Deming and Alamogordo, we are the #1 car dealership in Southern New Mexico and West Texas. From our fantastic deals to our unbeatable customer service, we are the premiere source for the latest Chrysler, Jeep, Dodge, Ram, Ford, Nissan, Kia, Honda and Lincoln vehicles.
  • 4. www.JackKey.com Jack Key Auto Group 4 Why digital? ADVERTISING & MARKETING Digital dealer conference 2014
  • 6. www.JackKey.com Jack Key Auto Group 6 october ADVERTISING & MARKETING plan
  • 7. 7 2016 2015 2014
  • 8.
  • 9. 9 2013 2012 2011 october RADIO SPOT Jack key shocks the market! Invoice pricing october Print advertising Jack key shocks the market! Invoice pricing
  • 10. 10 2013 2012 2011 September Online advertising Google re-targeting Bing & yahoo targeting Used car tracking Polk data Auto intenders Zip code marketing September Social media advertising Facebook Twitter Linkedin Google+ Local campaigns Weekly prizes
  • 11. MARKETING & ADVERTISING “FIND THE KEY” SOCIAL MEDIA CAMPAIGN!
  • 12. 12 2013 2012 2011 FIND THE KEY RADIO SPOT FIND THE KEY SOCIAL MEDIA ADS "I'm sure you've noticed the Jack Key logo on the back of cars, trucks and SUVs all over town. Next time you see one, take a picture, use #jackkey and share it to twitter or instagram, or if you prefer facebook, tag any of our 5 dealerships and share it! It's that easy . . . Snap, Tag, Share to be entered to win prizes weekly and monthly. Find details . . . "at JackKey.com".
  • 14. WWW.JACKKEY.COM JACK KEY AUTO GROUP 14 SOCIAL MEDIA MARKETING AUDIENCE 1 2 3 4 5 WHY SOCIAL? GOOGLE HAS STATED THAT 90% OF ALL CONSUMERS USE THE WEB TO MAKE A DECISION BEFORE PURCHASING A PRODUCT.
  • 15. www.JackKey.com Jack Key Auto Group 15 SALESMAN ONLINE TOOLS FOR SUCCESS Personal Website 4 Social Media Sites Weekly Postings Online Review System Inventory Shopping Increased SEO
  • 16. “A man or woman may lie about his numbers but the numbers never lie about the man or woman” www.JackKey.com Jack Key Auto Group 16 Reynolds & Reynolds 4732
  • 17. 17 october 2014? COMMITMENT
  • 18. 18 Manager of the Month
  • 19. 19 store of the month