SlideShare a Scribd company logo
Donor Ambassadors and a change in
behaviour among the BAME
communities towards donation in
United Kingdom
Shibu Chacko
Specialist Nurse Organ Donation
NHS Blood and Transplant, UK
Email: shibu.chacko@nhsbt.nhs.uk
Disclosure of conflicts of interest
The speaker has no financial or other conflicts of
interests to report concerning this presentation.
Background
• Deceased donation in the UK relies upon family consent
• Currently over 6500 people waiting
• 3 people die every day while waiting
• 21 million in NHS Organ Donor Register – 32% of the
population
• Cultural issues and religion are one of the important
influencing factors – Research findings
What is the issue?
• 14% of the UK population is BAME (Black, Asian, Minority Ethnic
Community)
• Only 3.5% representation on NHS Organ Donor Register
• Only 4% of the actual deceased donors (52 last year)
• Less than 30% consent rates Vs 65% in Caucasians
• Around 35% of patients on the transplant waiting list are
BAME
• BAME recipients wait a year longer for a transplant (Blood and
tissue type match)
New initiative – Donor Ambassadors
• Introduced the programme in 2015
• Initially recruited 6, then a further 14 from BAME and non
BAME background.
• Extensive training – complex communications
• DA supported the marketing teams in various campaigns
• Role involved with active engaging with communities,
resource person, a community leadership role and being
an advocate for donation
Skills & Behaviours Demonstrated by DA
• Communicator – positively promote donation
• Collaborator - with various sectors of the community
• Leader - towards the NHSBT 2020 strategy
• Customer focussed
• Performance based feedback from others
• Innovative ways of working with BAME communities
Donor Ambassadors
Results
• DA worked among various communities and attended events
all around the country.
• Current active DA’s average over 6 events a year
• Supported by the BAME Network of the organisation
• Achieved over 500 new registrations to NHS Organ Donor
Register and to the Blood donor register specifically from the
BAME communities
• And the work continues!
Thank you

More Related Content

What's hot

Healthwatch 17 09-13
Healthwatch 17 09-13Healthwatch 17 09-13
Healthwatch 17 09-13howch1961
 
Amar foundation4
Amar foundation4Amar foundation4
Amar foundation4
qianqian yu
 
York Locality Project
York Locality Project York Locality Project
2 Spirits: promoting healthy Aboriginal and Torres Strait islander communities
2 Spirits: promoting healthy Aboriginal and Torres Strait islander communities2 Spirits: promoting healthy Aboriginal and Torres Strait islander communities
2 Spirits: promoting healthy Aboriginal and Torres Strait islander communities
Australian Federation of AIDS Organisations
 
Hand in hand: addressing BBV/STI stigma
Hand in hand: addressing BBV/STI stigma Hand in hand: addressing BBV/STI stigma
Hand in hand: addressing BBV/STI stigma
Australian Federation of AIDS Organisations
 
Managing reconfiguration, delivering change
Managing reconfiguration, delivering changeManaging reconfiguration, delivering change
Reading friends - Karuna Jaipal
Reading friends - Karuna JaipalReading friends - Karuna Jaipal
Reading friends - Karuna Jaipal
CILIP
 
Why does the commissioning of arts and cultural providers make an important c...
Why does the commissioning of arts and cultural providers make an important c...Why does the commissioning of arts and cultural providers make an important c...
Why does the commissioning of arts and cultural providers make an important c...
NCVO - National Council for Voluntary Organisations
 
NBNPHA 2014 Conference Saint John Workshop E - Tenant relation forum
NBNPHA 2014 Conference Saint John Workshop E - Tenant relation forum  NBNPHA 2014 Conference Saint John Workshop E - Tenant relation forum
Public Health England Creative Commissioning
Public Health England Creative CommissioningPublic Health England Creative Commissioning
Public Health England Creative Commissioning
NCVO - National Council for Voluntary Organisations
 
COTA - PAJ 2015 Mark Tucker Evans
COTA - PAJ 2015 Mark Tucker EvansCOTA - PAJ 2015 Mark Tucker Evans
COTA - PAJ 2015 Mark Tucker Evans
LifeTec
 
Gloucestershire CCG Cultural Commissioning
Gloucestershire CCG Cultural CommissioningGloucestershire CCG Cultural Commissioning
Gloucestershire CCG Cultural Commissioning
NCVO - National Council for Voluntary Organisations
 
Arts+health derby
Arts+health derbyArts+health derby
How arts and cultural activities are supporting co-production and innovation ...
How arts and cultural activities are supporting co-production and innovation ...How arts and cultural activities are supporting co-production and innovation ...
How arts and cultural activities are supporting co-production and innovation ...
NCVO - National Council for Voluntary Organisations
 
Richard Kirby: Working together in the age of austerity
Richard Kirby: Working together in the age of austerityRichard Kirby: Working together in the age of austerity
Richard Kirby: Working together in the age of austerity
QualityWatch
 
Neighbourhood action (1)
Neighbourhood action (1)Neighbourhood action (1)
Neighbourhood action (1)
walescva
 

What's hot (20)

Healthwatch 17 09-13
Healthwatch 17 09-13Healthwatch 17 09-13
Healthwatch 17 09-13
 
Amar foundation4
Amar foundation4Amar foundation4
Amar foundation4
 
Snapshot6pageWeb
Snapshot6pageWebSnapshot6pageWeb
Snapshot6pageWeb
 
Will lindesay presentation
Will lindesay presentationWill lindesay presentation
Will lindesay presentation
 
York Locality Project
York Locality Project York Locality Project
York Locality Project
 
2 Spirits: promoting healthy Aboriginal and Torres Strait islander communities
2 Spirits: promoting healthy Aboriginal and Torres Strait islander communities2 Spirits: promoting healthy Aboriginal and Torres Strait islander communities
2 Spirits: promoting healthy Aboriginal and Torres Strait islander communities
 
Hand in hand: addressing BBV/STI stigma
Hand in hand: addressing BBV/STI stigma Hand in hand: addressing BBV/STI stigma
Hand in hand: addressing BBV/STI stigma
 
Managing reconfiguration, delivering change
Managing reconfiguration, delivering changeManaging reconfiguration, delivering change
Managing reconfiguration, delivering change
 
Reading friends - Karuna Jaipal
Reading friends - Karuna JaipalReading friends - Karuna Jaipal
Reading friends - Karuna Jaipal
 
Why does the commissioning of arts and cultural providers make an important c...
Why does the commissioning of arts and cultural providers make an important c...Why does the commissioning of arts and cultural providers make an important c...
Why does the commissioning of arts and cultural providers make an important c...
 
NBNPHA 2014 Conference Saint John Workshop E - Tenant relation forum
NBNPHA 2014 Conference Saint John Workshop E - Tenant relation forum  NBNPHA 2014 Conference Saint John Workshop E - Tenant relation forum
NBNPHA 2014 Conference Saint John Workshop E - Tenant relation forum
 
Public Health England Creative Commissioning
Public Health England Creative CommissioningPublic Health England Creative Commissioning
Public Health England Creative Commissioning
 
COTA - PAJ 2015 Mark Tucker Evans
COTA - PAJ 2015 Mark Tucker EvansCOTA - PAJ 2015 Mark Tucker Evans
COTA - PAJ 2015 Mark Tucker Evans
 
Gloucestershire CCG Cultural Commissioning
Gloucestershire CCG Cultural CommissioningGloucestershire CCG Cultural Commissioning
Gloucestershire CCG Cultural Commissioning
 
Arts+health derby
Arts+health derbyArts+health derby
Arts+health derby
 
Healthwatch slides meet the funder 2013
Healthwatch slides meet the funder 2013Healthwatch slides meet the funder 2013
Healthwatch slides meet the funder 2013
 
Manchester Locality Project
Manchester Locality Project Manchester Locality Project
Manchester Locality Project
 
How arts and cultural activities are supporting co-production and innovation ...
How arts and cultural activities are supporting co-production and innovation ...How arts and cultural activities are supporting co-production and innovation ...
How arts and cultural activities are supporting co-production and innovation ...
 
Richard Kirby: Working together in the age of austerity
Richard Kirby: Working together in the age of austerityRichard Kirby: Working together in the age of austerity
Richard Kirby: Working together in the age of austerity
 
Neighbourhood action (1)
Neighbourhood action (1)Neighbourhood action (1)
Neighbourhood action (1)
 

Similar to Donor Ambassadors and a change in behaviour among the BAME communities towards donation in United Kingdom

Community First Oxfordshire - Conference & Relaunch Presentation
Community First Oxfordshire - Conference & Relaunch Presentation Community First Oxfordshire - Conference & Relaunch Presentation
Community First Oxfordshire - Conference & Relaunch Presentation
CommunityFirstOxfordshire
 
Role of FBOs in HIV Care in Cameroon
Role of FBOs in HIV Care in CameroonRole of FBOs in HIV Care in Cameroon
Role of FBOs in HIV Care in Cameroon
Christian Connections for International Health
 
Grassroots update
Grassroots update Grassroots update
Grassroots update
KingstonVA
 
Engaging and responding to ethnic minority health inequalities
Engaging and responding to ethnic minority health inequalitiesEngaging and responding to ethnic minority health inequalities
Engaging and responding to ethnic minority health inequalities
Dr Justin Varney
 
KIF1A.ORG 2020 Action Plan
KIF1A.ORG 2020 Action PlanKIF1A.ORG 2020 Action Plan
KIF1A.ORG 2020 Action Plan
Kathryn Atchley
 
Donor Ambassador and Organ Donation
Donor Ambassador and Organ DonationDonor Ambassador and Organ Donation
Donor Ambassador and Organ Donation
Dr Shibu Chacko MBE
 
Health literacies in marginalised communities - Pam McKinney
Health literacies in marginalised communities - Pam McKinneyHealth literacies in marginalised communities - Pam McKinney
Health literacies in marginalised communities - Pam McKinney
IL Group (CILIP Information Literacy Group)
 
Health literacies in marginalised communities LILAC 24.pptx
Health literacies in marginalised communities LILAC 24.pptxHealth literacies in marginalised communities LILAC 24.pptx
Health literacies in marginalised communities LILAC 24.pptx
Pamela McKinney
 
PCC Eastern European Economic Migrants JSNA and CCC Migrant Populations JSNA ...
PCC Eastern European Economic Migrants JSNA and CCC Migrant Populations JSNA ...PCC Eastern European Economic Migrants JSNA and CCC Migrant Populations JSNA ...
PCC Eastern European Economic Migrants JSNA and CCC Migrant Populations JSNA ...
CambridgeshireInsight
 
Strategic Headlines and Local Intelligence (West Norfolk)
Strategic Headlines and Local Intelligence (West Norfolk)Strategic Headlines and Local Intelligence (West Norfolk)
Strategic Headlines and Local Intelligence (West Norfolk)
CANorfolk
 
Up with focus project a strategic plan
Up with focus project    a strategic planUp with focus project    a strategic plan
Up with focus project a strategic plan
Kanika Whipple
 
A new model of care for general practice, pop up uni, 10am, 2 september 2015
A new model of care for general practice, pop up uni, 10am, 2 september 2015A new model of care for general practice, pop up uni, 10am, 2 september 2015
A new model of care for general practice, pop up uni, 10am, 2 september 2015
NHS England
 
Leadership from the top down
Leadership from the top downLeadership from the top down
Leadership from the top down
VDS001
 
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
CharityComms
 
#Caring4NHSPeople - virtual wellbeing session 24 June 2020
#Caring4NHSPeople - virtual wellbeing session 24 June 2020#Caring4NHSPeople - virtual wellbeing session 24 June 2020
#Caring4NHSPeople - virtual wellbeing session 24 June 2020
NHS Horizons
 
Refugee action kingston agm 2014
Refugee action kingston agm 2014Refugee action kingston agm 2014
Refugee action kingston agm 2014Superhighways
 
CANSA 2019 International Volunteers Day English
CANSA 2019 International Volunteers Day EnglishCANSA 2019 International Volunteers Day English
CANSA 2019 International Volunteers Day English
CANSA The Cancer Association of South Africa
 

Similar to Donor Ambassadors and a change in behaviour among the BAME communities towards donation in United Kingdom (20)

Community First Oxfordshire - Conference & Relaunch Presentation
Community First Oxfordshire - Conference & Relaunch Presentation Community First Oxfordshire - Conference & Relaunch Presentation
Community First Oxfordshire - Conference & Relaunch Presentation
 
Role of FBOs in HIV Care in Cameroon
Role of FBOs in HIV Care in CameroonRole of FBOs in HIV Care in Cameroon
Role of FBOs in HIV Care in Cameroon
 
Grassroots update
Grassroots update Grassroots update
Grassroots update
 
PDAC15.RedinaKolaneci
PDAC15.RedinaKolaneciPDAC15.RedinaKolaneci
PDAC15.RedinaKolaneci
 
Engaging and responding to ethnic minority health inequalities
Engaging and responding to ethnic minority health inequalitiesEngaging and responding to ethnic minority health inequalities
Engaging and responding to ethnic minority health inequalities
 
Presentation1 2
Presentation1 2Presentation1 2
Presentation1 2
 
Presentation1 2
Presentation1 2Presentation1 2
Presentation1 2
 
KIF1A.ORG 2020 Action Plan
KIF1A.ORG 2020 Action PlanKIF1A.ORG 2020 Action Plan
KIF1A.ORG 2020 Action Plan
 
Donor Ambassador and Organ Donation
Donor Ambassador and Organ DonationDonor Ambassador and Organ Donation
Donor Ambassador and Organ Donation
 
Health literacies in marginalised communities - Pam McKinney
Health literacies in marginalised communities - Pam McKinneyHealth literacies in marginalised communities - Pam McKinney
Health literacies in marginalised communities - Pam McKinney
 
Health literacies in marginalised communities LILAC 24.pptx
Health literacies in marginalised communities LILAC 24.pptxHealth literacies in marginalised communities LILAC 24.pptx
Health literacies in marginalised communities LILAC 24.pptx
 
PCC Eastern European Economic Migrants JSNA and CCC Migrant Populations JSNA ...
PCC Eastern European Economic Migrants JSNA and CCC Migrant Populations JSNA ...PCC Eastern European Economic Migrants JSNA and CCC Migrant Populations JSNA ...
PCC Eastern European Economic Migrants JSNA and CCC Migrant Populations JSNA ...
 
Strategic Headlines and Local Intelligence (West Norfolk)
Strategic Headlines and Local Intelligence (West Norfolk)Strategic Headlines and Local Intelligence (West Norfolk)
Strategic Headlines and Local Intelligence (West Norfolk)
 
Up with focus project a strategic plan
Up with focus project    a strategic planUp with focus project    a strategic plan
Up with focus project a strategic plan
 
A new model of care for general practice, pop up uni, 10am, 2 september 2015
A new model of care for general practice, pop up uni, 10am, 2 september 2015A new model of care for general practice, pop up uni, 10am, 2 september 2015
A new model of care for general practice, pop up uni, 10am, 2 september 2015
 
Leadership from the top down
Leadership from the top downLeadership from the top down
Leadership from the top down
 
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
The ‘Hidden’ Audiences | ‘Burst the bubble’- how do we reach beyond our estab...
 
#Caring4NHSPeople - virtual wellbeing session 24 June 2020
#Caring4NHSPeople - virtual wellbeing session 24 June 2020#Caring4NHSPeople - virtual wellbeing session 24 June 2020
#Caring4NHSPeople - virtual wellbeing session 24 June 2020
 
Refugee action kingston agm 2014
Refugee action kingston agm 2014Refugee action kingston agm 2014
Refugee action kingston agm 2014
 
CANSA 2019 International Volunteers Day English
CANSA 2019 International Volunteers Day EnglishCANSA 2019 International Volunteers Day English
CANSA 2019 International Volunteers Day English
 

More from Dr Shibu Chacko MBE

Organ and Tissue Donation Clinical Teaching
Organ and Tissue Donation Clinical TeachingOrgan and Tissue Donation Clinical Teaching
Organ and Tissue Donation Clinical Teaching
Dr Shibu Chacko MBE
 
Infective Endocarditis
Infective Endocarditis Infective Endocarditis
Infective Endocarditis
Dr Shibu Chacko MBE
 
Regional Citrate Anticoagulation Protocol
Regional Citrate Anticoagulation ProtocolRegional Citrate Anticoagulation Protocol
Regional Citrate Anticoagulation Protocol
Dr Shibu Chacko MBE
 
Difficult airway
Difficult airwayDifficult airway
Difficult airway
Dr Shibu Chacko MBE
 
Anatomy and physiology of the respiratory system
Anatomy and physiology of the respiratory systemAnatomy and physiology of the respiratory system
Anatomy and physiology of the respiratory system
Dr Shibu Chacko MBE
 
ECG Workshop
ECG WorkshopECG Workshop
ECG Workshop
Dr Shibu Chacko MBE
 
Pacemaker overview
Pacemaker overviewPacemaker overview
Pacemaker overview
Dr Shibu Chacko MBE
 
Nurses training on assessing acutely unwell patients
Nurses training on assessing acutely unwell patientsNurses training on assessing acutely unwell patients
Nurses training on assessing acutely unwell patients
Dr Shibu Chacko MBE
 
Non Invasive Ventilation - BiPAP & CPAP
Non Invasive Ventilation - BiPAP & CPAPNon Invasive Ventilation - BiPAP & CPAP
Non Invasive Ventilation - BiPAP & CPAP
Dr Shibu Chacko MBE
 
Understanding and Management Of ECG’s
Understanding and Management Of  ECG’sUnderstanding and Management Of  ECG’s
Understanding and Management Of ECG’s
Dr Shibu Chacko MBE
 
Decontamination of The Digestive Tract and Oropharynx in ICU Patients
Decontamination of The Digestive Tract and Oropharynx in ICU PatientsDecontamination of The Digestive Tract and Oropharynx in ICU Patients
Decontamination of The Digestive Tract and Oropharynx in ICU Patients
Dr Shibu Chacko MBE
 
Brugada syndrome
Brugada syndromeBrugada syndrome
Brugada syndrome
Dr Shibu Chacko MBE
 
Breath Analysis in the diagnosis of the acute abdomen
Breath Analysis in the diagnosis of the acute abdomenBreath Analysis in the diagnosis of the acute abdomen
Breath Analysis in the diagnosis of the acute abdomen
Dr Shibu Chacko MBE
 
Cardio Vascular Anatomy & ECG
Cardio Vascular Anatomy & ECGCardio Vascular Anatomy & ECG
Cardio Vascular Anatomy & ECG
Dr Shibu Chacko MBE
 
Basic Pacing Concepts
Basic Pacing ConceptsBasic Pacing Concepts
Basic Pacing Concepts
Dr Shibu Chacko MBE
 
DIAGNOSTIC AND INTERVENTIONAL PROCEDURES WITHIN THE VASCULAR ANGIOGRAPHY SUITE
DIAGNOSTIC AND INTERVENTIONAL PROCEDURES WITHIN THE VASCULAR ANGIOGRAPHY SUITEDIAGNOSTIC AND INTERVENTIONAL PROCEDURES WITHIN THE VASCULAR ANGIOGRAPHY SUITE
DIAGNOSTIC AND INTERVENTIONAL PROCEDURES WITHIN THE VASCULAR ANGIOGRAPHY SUITE
Dr Shibu Chacko MBE
 
Abdominal Aortic Aneurysm
Abdominal Aortic AneurysmAbdominal Aortic Aneurysm
Abdominal Aortic Aneurysm
Dr Shibu Chacko MBE
 
Assessment and Management of acutely unwell patients
Assessment and Management of acutely unwell patientsAssessment and Management of acutely unwell patients
Assessment and Management of acutely unwell patients
Dr Shibu Chacko MBE
 
Haemodynamic monitoring
Haemodynamic monitoringHaemodynamic monitoring
Haemodynamic monitoring
Dr Shibu Chacko MBE
 
Organ Donation - students education Part 3
Organ Donation - students education Part 3Organ Donation - students education Part 3
Organ Donation - students education Part 3
Dr Shibu Chacko MBE
 

More from Dr Shibu Chacko MBE (20)

Organ and Tissue Donation Clinical Teaching
Organ and Tissue Donation Clinical TeachingOrgan and Tissue Donation Clinical Teaching
Organ and Tissue Donation Clinical Teaching
 
Infective Endocarditis
Infective Endocarditis Infective Endocarditis
Infective Endocarditis
 
Regional Citrate Anticoagulation Protocol
Regional Citrate Anticoagulation ProtocolRegional Citrate Anticoagulation Protocol
Regional Citrate Anticoagulation Protocol
 
Difficult airway
Difficult airwayDifficult airway
Difficult airway
 
Anatomy and physiology of the respiratory system
Anatomy and physiology of the respiratory systemAnatomy and physiology of the respiratory system
Anatomy and physiology of the respiratory system
 
ECG Workshop
ECG WorkshopECG Workshop
ECG Workshop
 
Pacemaker overview
Pacemaker overviewPacemaker overview
Pacemaker overview
 
Nurses training on assessing acutely unwell patients
Nurses training on assessing acutely unwell patientsNurses training on assessing acutely unwell patients
Nurses training on assessing acutely unwell patients
 
Non Invasive Ventilation - BiPAP & CPAP
Non Invasive Ventilation - BiPAP & CPAPNon Invasive Ventilation - BiPAP & CPAP
Non Invasive Ventilation - BiPAP & CPAP
 
Understanding and Management Of ECG’s
Understanding and Management Of  ECG’sUnderstanding and Management Of  ECG’s
Understanding and Management Of ECG’s
 
Decontamination of The Digestive Tract and Oropharynx in ICU Patients
Decontamination of The Digestive Tract and Oropharynx in ICU PatientsDecontamination of The Digestive Tract and Oropharynx in ICU Patients
Decontamination of The Digestive Tract and Oropharynx in ICU Patients
 
Brugada syndrome
Brugada syndromeBrugada syndrome
Brugada syndrome
 
Breath Analysis in the diagnosis of the acute abdomen
Breath Analysis in the diagnosis of the acute abdomenBreath Analysis in the diagnosis of the acute abdomen
Breath Analysis in the diagnosis of the acute abdomen
 
Cardio Vascular Anatomy & ECG
Cardio Vascular Anatomy & ECGCardio Vascular Anatomy & ECG
Cardio Vascular Anatomy & ECG
 
Basic Pacing Concepts
Basic Pacing ConceptsBasic Pacing Concepts
Basic Pacing Concepts
 
DIAGNOSTIC AND INTERVENTIONAL PROCEDURES WITHIN THE VASCULAR ANGIOGRAPHY SUITE
DIAGNOSTIC AND INTERVENTIONAL PROCEDURES WITHIN THE VASCULAR ANGIOGRAPHY SUITEDIAGNOSTIC AND INTERVENTIONAL PROCEDURES WITHIN THE VASCULAR ANGIOGRAPHY SUITE
DIAGNOSTIC AND INTERVENTIONAL PROCEDURES WITHIN THE VASCULAR ANGIOGRAPHY SUITE
 
Abdominal Aortic Aneurysm
Abdominal Aortic AneurysmAbdominal Aortic Aneurysm
Abdominal Aortic Aneurysm
 
Assessment and Management of acutely unwell patients
Assessment and Management of acutely unwell patientsAssessment and Management of acutely unwell patients
Assessment and Management of acutely unwell patients
 
Haemodynamic monitoring
Haemodynamic monitoringHaemodynamic monitoring
Haemodynamic monitoring
 
Organ Donation - students education Part 3
Organ Donation - students education Part 3Organ Donation - students education Part 3
Organ Donation - students education Part 3
 

Recently uploaded

10 Ideas for Enhancing Your Meeting Experience
10 Ideas for Enhancing Your Meeting Experience10 Ideas for Enhancing Your Meeting Experience
10 Ideas for Enhancing Your Meeting Experience
ranishasharma67
 
Navigating Women's Health: Understanding Prenatal Care and Beyond
Navigating Women's Health: Understanding Prenatal Care and BeyondNavigating Women's Health: Understanding Prenatal Care and Beyond
Navigating Women's Health: Understanding Prenatal Care and Beyond
Aboud Health Group
 
Roti bank chennai PPT [Autosaved].pptx1
Roti bank  chennai PPT [Autosaved].pptx1Roti bank  chennai PPT [Autosaved].pptx1
Roti bank chennai PPT [Autosaved].pptx1
roti bank
 
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...
ILC- UK
 
Demystifying-Gene-Editing-The-Promise-and-Peril-of-CRISPR.pdf
Demystifying-Gene-Editing-The-Promise-and-Peril-of-CRISPR.pdfDemystifying-Gene-Editing-The-Promise-and-Peril-of-CRISPR.pdf
Demystifying-Gene-Editing-The-Promise-and-Peril-of-CRISPR.pdf
SasikiranMarri
 
Health Education on prevention of hypertension
Health Education on prevention of hypertensionHealth Education on prevention of hypertension
Health Education on prevention of hypertension
Radhika kulvi
 
GURGAON Call Girls ❤8901183002❤ #ℂALL# #gIRLS# In GURGAON ₹,2500 Cash Payment...
GURGAON Call Girls ❤8901183002❤ #ℂALL# #gIRLS# In GURGAON ₹,2500 Cash Payment...GURGAON Call Girls ❤8901183002❤ #ℂALL# #gIRLS# In GURGAON ₹,2500 Cash Payment...
GURGAON Call Girls ❤8901183002❤ #ℂALL# #gIRLS# In GURGAON ₹,2500 Cash Payment...
ranishasharma67
 
Haridwar ❤CALL Girls 🔝 89011★83002 🔝 ❤ℂall Girls IN Haridwar ESCORT SERVICE❤
Haridwar ❤CALL Girls 🔝 89011★83002 🔝 ❤ℂall Girls IN Haridwar ESCORT SERVICE❤Haridwar ❤CALL Girls 🔝 89011★83002 🔝 ❤ℂall Girls IN Haridwar ESCORT SERVICE❤
Haridwar ❤CALL Girls 🔝 89011★83002 🔝 ❤ℂall Girls IN Haridwar ESCORT SERVICE❤
ranishasharma67
 
Telehealth Psychology Building Trust with Clients.pptx
Telehealth Psychology Building Trust with Clients.pptxTelehealth Psychology Building Trust with Clients.pptx
Telehealth Psychology Building Trust with Clients.pptx
The Harvest Clinic
 
CANCER CANCER CANCER CANCER CANCER CANCER
CANCER  CANCER  CANCER  CANCER  CANCER CANCERCANCER  CANCER  CANCER  CANCER  CANCER CANCER
CANCER CANCER CANCER CANCER CANCER CANCER
KRISTELLEGAMBOA2
 
Empowering ACOs: Leveraging Quality Management Tools for MIPS and Beyond
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondEmpowering ACOs: Leveraging Quality Management Tools for MIPS and Beyond
Empowering ACOs: Leveraging Quality Management Tools for MIPS and Beyond
Health Catalyst
 
Surgery-Mini-OSCE-All-Past-Years-Questions-Modified.
Surgery-Mini-OSCE-All-Past-Years-Questions-Modified.Surgery-Mini-OSCE-All-Past-Years-Questions-Modified.
Surgery-Mini-OSCE-All-Past-Years-Questions-Modified.
preciousstephanie75
 
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...
Dr. David Greene Arizona
 
Medical Technology Tackles New Health Care Demand - Research Report - March 2...
Medical Technology Tackles New Health Care Demand - Research Report - March 2...Medical Technology Tackles New Health Care Demand - Research Report - March 2...
Medical Technology Tackles New Health Care Demand - Research Report - March 2...
pchutichetpong
 
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...
Kumar Satyam
 
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdf
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfCHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdf
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdf
Sachin Sharma
 
The Docs PPG - 30.05.2024.pptx..........
The Docs PPG - 30.05.2024.pptx..........The Docs PPG - 30.05.2024.pptx..........
The Docs PPG - 30.05.2024.pptx..........
TheDocs
 
Myopia Management & Control Strategies.pptx
Myopia Management & Control Strategies.pptxMyopia Management & Control Strategies.pptx
Myopia Management & Control Strategies.pptx
RitonDeb1
 
ventilator, child on ventilator, newborn
ventilator, child on ventilator, newbornventilator, child on ventilator, newborn
ventilator, child on ventilator, newborn
Pooja Rani
 
.Metabolic.disordersYYSSSFFSSSSSSSSSSDDD
.Metabolic.disordersYYSSSFFSSSSSSSSSSDDD.Metabolic.disordersYYSSSFFSSSSSSSSSSDDD
.Metabolic.disordersYYSSSFFSSSSSSSSSSDDD
samahesh1
 

Recently uploaded (20)

10 Ideas for Enhancing Your Meeting Experience
10 Ideas for Enhancing Your Meeting Experience10 Ideas for Enhancing Your Meeting Experience
10 Ideas for Enhancing Your Meeting Experience
 
Navigating Women's Health: Understanding Prenatal Care and Beyond
Navigating Women's Health: Understanding Prenatal Care and BeyondNavigating Women's Health: Understanding Prenatal Care and Beyond
Navigating Women's Health: Understanding Prenatal Care and Beyond
 
Roti bank chennai PPT [Autosaved].pptx1
Roti bank  chennai PPT [Autosaved].pptx1Roti bank  chennai PPT [Autosaved].pptx1
Roti bank chennai PPT [Autosaved].pptx1
 
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...
Global launch of the Healthy Ageing and Prevention Index 2nd wave – alongside...
 
Demystifying-Gene-Editing-The-Promise-and-Peril-of-CRISPR.pdf
Demystifying-Gene-Editing-The-Promise-and-Peril-of-CRISPR.pdfDemystifying-Gene-Editing-The-Promise-and-Peril-of-CRISPR.pdf
Demystifying-Gene-Editing-The-Promise-and-Peril-of-CRISPR.pdf
 
Health Education on prevention of hypertension
Health Education on prevention of hypertensionHealth Education on prevention of hypertension
Health Education on prevention of hypertension
 
GURGAON Call Girls ❤8901183002❤ #ℂALL# #gIRLS# In GURGAON ₹,2500 Cash Payment...
GURGAON Call Girls ❤8901183002❤ #ℂALL# #gIRLS# In GURGAON ₹,2500 Cash Payment...GURGAON Call Girls ❤8901183002❤ #ℂALL# #gIRLS# In GURGAON ₹,2500 Cash Payment...
GURGAON Call Girls ❤8901183002❤ #ℂALL# #gIRLS# In GURGAON ₹,2500 Cash Payment...
 
Haridwar ❤CALL Girls 🔝 89011★83002 🔝 ❤ℂall Girls IN Haridwar ESCORT SERVICE❤
Haridwar ❤CALL Girls 🔝 89011★83002 🔝 ❤ℂall Girls IN Haridwar ESCORT SERVICE❤Haridwar ❤CALL Girls 🔝 89011★83002 🔝 ❤ℂall Girls IN Haridwar ESCORT SERVICE❤
Haridwar ❤CALL Girls 🔝 89011★83002 🔝 ❤ℂall Girls IN Haridwar ESCORT SERVICE❤
 
Telehealth Psychology Building Trust with Clients.pptx
Telehealth Psychology Building Trust with Clients.pptxTelehealth Psychology Building Trust with Clients.pptx
Telehealth Psychology Building Trust with Clients.pptx
 
CANCER CANCER CANCER CANCER CANCER CANCER
CANCER  CANCER  CANCER  CANCER  CANCER CANCERCANCER  CANCER  CANCER  CANCER  CANCER CANCER
CANCER CANCER CANCER CANCER CANCER CANCER
 
Empowering ACOs: Leveraging Quality Management Tools for MIPS and Beyond
Empowering ACOs: Leveraging Quality Management Tools for MIPS and BeyondEmpowering ACOs: Leveraging Quality Management Tools for MIPS and Beyond
Empowering ACOs: Leveraging Quality Management Tools for MIPS and Beyond
 
Surgery-Mini-OSCE-All-Past-Years-Questions-Modified.
Surgery-Mini-OSCE-All-Past-Years-Questions-Modified.Surgery-Mini-OSCE-All-Past-Years-Questions-Modified.
Surgery-Mini-OSCE-All-Past-Years-Questions-Modified.
 
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...
Leading the Way in Nephrology: Dr. David Greene's Work with Stem Cells for Ki...
 
Medical Technology Tackles New Health Care Demand - Research Report - March 2...
Medical Technology Tackles New Health Care Demand - Research Report - March 2...Medical Technology Tackles New Health Care Demand - Research Report - March 2...
Medical Technology Tackles New Health Care Demand - Research Report - March 2...
 
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...
India Clinical Trials Market: Industry Size and Growth Trends [2030] Analyzed...
 
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdf
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdfCHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdf
CHAPTER 1 SEMESTER V PREVENTIVE-PEDIATRICS.pdf
 
The Docs PPG - 30.05.2024.pptx..........
The Docs PPG - 30.05.2024.pptx..........The Docs PPG - 30.05.2024.pptx..........
The Docs PPG - 30.05.2024.pptx..........
 
Myopia Management & Control Strategies.pptx
Myopia Management & Control Strategies.pptxMyopia Management & Control Strategies.pptx
Myopia Management & Control Strategies.pptx
 
ventilator, child on ventilator, newborn
ventilator, child on ventilator, newbornventilator, child on ventilator, newborn
ventilator, child on ventilator, newborn
 
.Metabolic.disordersYYSSSFFSSSSSSSSSSDDD
.Metabolic.disordersYYSSSFFSSSSSSSSSSDDD.Metabolic.disordersYYSSSFFSSSSSSSSSSDDD
.Metabolic.disordersYYSSSFFSSSSSSSSSSDDD
 

Donor Ambassadors and a change in behaviour among the BAME communities towards donation in United Kingdom

  • 1. Donor Ambassadors and a change in behaviour among the BAME communities towards donation in United Kingdom Shibu Chacko Specialist Nurse Organ Donation NHS Blood and Transplant, UK Email: shibu.chacko@nhsbt.nhs.uk
  • 2. Disclosure of conflicts of interest The speaker has no financial or other conflicts of interests to report concerning this presentation.
  • 3. Background • Deceased donation in the UK relies upon family consent • Currently over 6500 people waiting • 3 people die every day while waiting • 21 million in NHS Organ Donor Register – 32% of the population • Cultural issues and religion are one of the important influencing factors – Research findings
  • 4. What is the issue? • 14% of the UK population is BAME (Black, Asian, Minority Ethnic Community) • Only 3.5% representation on NHS Organ Donor Register • Only 4% of the actual deceased donors (52 last year) • Less than 30% consent rates Vs 65% in Caucasians • Around 35% of patients on the transplant waiting list are BAME • BAME recipients wait a year longer for a transplant (Blood and tissue type match)
  • 5. New initiative – Donor Ambassadors • Introduced the programme in 2015 • Initially recruited 6, then a further 14 from BAME and non BAME background. • Extensive training – complex communications • DA supported the marketing teams in various campaigns • Role involved with active engaging with communities, resource person, a community leadership role and being an advocate for donation
  • 6. Skills & Behaviours Demonstrated by DA • Communicator – positively promote donation • Collaborator - with various sectors of the community • Leader - towards the NHSBT 2020 strategy • Customer focussed • Performance based feedback from others • Innovative ways of working with BAME communities
  • 8. Results • DA worked among various communities and attended events all around the country. • Current active DA’s average over 6 events a year • Supported by the BAME Network of the organisation • Achieved over 500 new registrations to NHS Organ Donor Register and to the Blood donor register specifically from the BAME communities • And the work continues!

Editor's Notes

  1. Good after noon. My name is Shibu Chacko and I work as a specialist Nurse in Organ Donation with NHS Blood and Transplant UK. Today I am going to present the success in the change of behaviour among the Black Asian and ethnic minority communities towards organ donation through the donor ambassador programme.
  2. What is the issue? 14% of UK population is BAME – But only 3.5% representation on NHS Organ Donor Register Out of the 1300 donors we had last year, only 52 were from the BAME communities. And the consent rates are only 30% compared to 65% in Caucasians. But around 35% patients on the transplant waiting list are BAME and they tend to wait a year longer for transplant.
  3. In order to address the issue, NHS Blood and Transplant has introduced the donor programme in 2015. Initially recruited 6 volunteers from the staff members, then a further 14 were recruited. The volunteers were given extensive training on complex communications, collaboration, leadership skills and other innovative ways of working with communities. Then the trained DA organised campaigns in their own communities and acted as an advocate and resource person for organ donation.
  4. The results were very impressive. The active DA organises on average 6 events a year. We have achieved over 1000 new registrations from the BME communities over the last 12 months. Which we are really proud off and the work continues!